Insights on the future of fandom

In 2023, making connections can be a challenge. That’s why fostering meaningful interactions and building a vibrant community around your platform content is crucial. Your users want to feel like they’re a part of something bigger, and that your platform is a space where they feel safe and like their voices and opinions are being heard and valued.

By integrating LiveLike’s innovative Comments-as-a-Service feature, our clients are empowered to take community engagement to the next level and create a dynamic space for their users to connect, discuss, and share their thoughts with others around the world.

What is Comments-as-a-Service (CaaS)?

At its core, CaaS is a dynamic commenting feature that empowers users to actively engage with content across your platform continuously and in real-time. Comment Boards, a core component of the feature, serve as dedicated spaces for users to discuss specific events, news, or content on your platform.

Each blog post, video, live event, or any other topic or piece of content in your system can have a dedicated comment board associated with it, ensuring that discussions are relevant and easily accessible, and enhancing the overall user experience by giving users the flexibility to discuss anything on your platform.

Why We Introduced Comments-as-a-Service

With extensive experience crafting community-building tools for our clients—loyalty rewards systems, live chats, and more—we recognize the pivotal role community engagement has in terms of digital and brand success. CaaS is a response to the growing need for a structured, interactive space where users can share thoughts, and opinions, and build connections. By introducing CaaS to digital spaces, we aim to elevate the user experience and create platforms where conversations thrive and users feel heard.

Benefits of Integrating LiveLike Comments

So, why should you consider integrating comments into your digital platform experience?

• Foster a Sense of Community: CaaS creates a sense of community by providing users with a platform to voice their opinions, connect with like-minded individuals, and build relationships within your digital space.
• Increase Retention Rates: It’s simple, really: Engaged users are more likely to stick around. CaaS encourages users to revisit your platform, contributing to increased retention rates and a loyal audience for your brand.
• Boost Session Lengths: Interactive features like CaaS inspire users to spend more time on your platform, exploring discussions, revisiting to stay updated on ongoing conversations and actively participating in the community.

Retrieve 1st-Party Data: Understanding your audience is key to content improvement. CaaS enables you to gather valuable 1st-party data, gaining insights into user preferences, opinions, and behaviors.

Using CaaS as a Developer

As a product developer using CaaS, you can:

• Commenting Made Easy: Users can make top-level comments directly on comment boards, initiating discussions effortlessly without the need for additional support.
• Comprehensive Comment Reply System: Users can engage in conversations by replying to top-level comments or responding to other user comments, adding depth to discussions.
• Dynamic Comment Sorting: Comments can easily be sorted by newest and oldest, allowing users to customize their viewing experience without additional developer involvement.
• Seamless Comment Management: Users can easily delete their own comments and be assigned moderator roles by admins, allowing them to delete comments from others and even ban certain users from commenting, all without complicated infrastructure.

Easy Integration: The versatility of CaaS is evident in its simple integration process, whether it’s being implemented on top of your digital platforms or through API and SDKs.

By seamlessly integrating interactive commenting capabilities, you can create a space where users feel heard, connected, and eager to contribute to the ongoing conversation. Elevate your digital experience with LiveLike’s Comments-as-a-Service and witness your community thrive.

Get in touch to learn more about comments-as-a-service or to find out how LiveLike can enhance your platform experience.

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• Turkish Airlines EuroLeague to launch new live chat and engagement features on its EuroLeague TV app for 2023-24 Season
• The deal marks the first integration of Endeavor Streaming’s partnership with LiveLike to bring enhanced gamification, engagement and community capabilities to its D2C clients

Los Angeles and New York, December 5, 2023: Endeavor Streaming, a global leader in premium video distribution and monetization across sports, entertainment, media, and lifestyle, has partnered with LiveLike, a leading audience engagement suite, to bring new fan engagement features to EuroLeague TV. Launched on December 1st, the partnership includes an interactive experience within The Players’ View content – a watch-along with Maccabi Playtika Tel Aviv center, Jake Cohen, and former EuroLeague player with Maccabi, Baskonia and Milan, Michael Roll – that will enable viewers to feel closer to the action and engage with the commentators through a suite of features such as quizzes, polls, cheer meters and more.

The launch represents the first activation of Endeavor Streaming’s broader partnership with LiveLike, a partnership that will enable Endeavor Streaming to deliver enhanced viewing experiences for sports fans and audiences for its direct-to-consumer (DTC) customers, leveraging LiveLike’s proprietary engagement, gamification and community capabilities.

This includes LiveLike’s loyalty and rewards program, built to encourage greater audience engagement, attract new users and keep loyal fans coming back for more. It does this by offering incentives such as promotions, virtual and physical goods, and exclusive experiences in exchange for achieving various goals within a streaming platform. Introduced earlier this year, millions of quests (including tasks such as watching a live stream) have been completed by fans, increasing interactivity and registrations, and lowering churn.

Endeavor Streaming has supported the delivery of EuroLeague’s global D2C service, EuroLeague TV, since 2015, driving the platform’s digital evolution and integration into the league’s wider digital ecosystem. Most recently, Endeavor Streaming managed the launch of EuroLeague TV’s app across Samsung TV, Apple TV and Android TV devices to enhance the fan viewing experience. Endeavor Streaming is also the OTT supplier for Fedcom’s new streaming service SKWEEK, which broadcasts EuroLeague and EuroCup content to audiences in France.

Alex Ferrer Kristjansson, Euroleague Basketball, Marketing & Communication Senior Director: “We are always looking for new possibilities to engage with our fanbase and enhance the EuroLeague experience through our platforms. This new collaboration with LiveLike builds on our core product, our games, and opens up a wide variety of interactive proposals to bring fan engagement within the EuroLeague TV community to a brand-new level.”

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming: “Interactivity, gamification and community capabilities are becoming increasingly important to engage audiences and fanbases, whether it’s sports or entertainment. The partnership with LiveLike has enabled us to offer an even more enhanced viewing experience that brings our clients closer to their audience. EuroLeague TV’s new interactive functionality is a great example of how we can tap into sports fans’ desire for community and shared experience that keep fans more deeply engaged over a longer period of time.”

Added Miheer Walavalkar, Co-Founder and CEO of LiveLike: “Endeavor Streaming is not only one of the most innovative companies in the industry but one that has established an extraordinary track record through its work with the biggest sports and entertainment brands on the planet. We look forward to working closely with their team to build custom experiences for their partners that will incentivize and reward user behavior and interactivity while helping them to achieve their key business goals.”

Endeavor Streaming delivers innovative direct-to-consumer services for some of the world’s top sporting leagues, including the Women’s National Basketball Association (WNBA), Union of European Football Associations (UEFA), World Wrestling Entertainment (WWE), National Women’s Soccer League (NWSL), European League of Football (ELF), Ultimate Fighting Championship (UFC), and more.

LiveLike works with leaders spanning sports, fitness, entertainment, news and more. It has created unique experiences around major events from the FIFA World Cup, NBA Playoffs and NCAA March Madness to live concerts and presidential debates, in partnership with Canal+, FloSports, FOX, Georgia Tech, Jupiler Pro League, LaLiga, MSG, NASCAR, Turner Sports and YES Network, to name a few.

NEW YORK, November 29, 2023 – LiveLike, a technology company dedicated to empowering digital experiences and building fan communities, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes LiveLike for its expertise in providing customers with software-as-a-service (SaaS) that empowers advertisers and marketers to reinvent workloads using its audience engagement suite of interactive features and gamification tools.

As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.

LiveLike’s platform is built on the three pillars of interactivity, community, and loyalty.  It enables and empowers businesses to retain, monetize, and engage their audience by bringing a suite of features to owned and operated platforms, decreasing the risk of losing users to third-party social networks.  These features boost revenue through increased registration, interactions, impressions and sponsorship, as well as reducing churn and creating loyalty.  LiveLike on AWS helps customers – from entertainment and media companies, streaming platforms and publishers, to sports leagues and teams –easily integrate the company’s tools.  This also enables LiveLike to deliver immersive and high-performing media experiences that are reliable and lightning-fast, ensuring that clients data and applications are secure.

Achieving the AWS Advertising and Marketing Technology Competency differentiates LiveLike in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.

To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

“LiveLike is committed to creating communal experiences for our partners, and being an AWS Partner has brought benefits that we have brought to our customers who are looking to grow and engage with their audiences, retain and monetize their user bases using our platform and with that, access to zero-party data,” said Miheer Walavalkar, CEO and co-founder of LiveLike. “We are proud to be recognized with the AWS Advertising and Marketing Technology Competency, which differentiates LiveLike in the market and gives us the opportunity to gain access to additional resources and support from AWS.  This will further help us to enable the companies we work with — across sports, entertainment and other verticals — to achieve their business goals by building active communities that are engaged and loyal.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify validated AWS Partner solutions and services for specific industry use cases. Explore the AWS Partner solutions and/or services offered in AWS Marketplace, or APN Partners, including LiveLike.

We’ve said it before and we’ll say it again: The foundation of any thriving digital platform lies in its ability to foster connections and create a sense of community among users. With the introduction of Social Graph-as-a-Service, our goal is to make that easier than ever to do on your platform.

For this Feature Spotlight, we’re taking a look at LiveLike’s Social Graph-as-a-Service (SGaaS)!

What is Social Graph-as-a-Service (SGaaS)?

Social Graph is a user-friendly, API-first service designed to transform the way your users connect, interact, and personalize their experiences within online communities.

A social graph is like a map that shows who’s connected to whom within a social network, like Facebook or LinkedIn, or on a platform, like a fitness app. Social graph makes this map accessible for developers to use through something called an API, a standard tool that allows one software application to interact with and utilize the functionality or data of another software application.

So, instead of investing extensive time and effort into constructing their social map system, developers can leverage SGaaS to swiftly integrate people and connections into a pre-existing service. The advantage of social graph lies in the rapid addition of user data and connections without the need to develop data feeds and storage infrastructure. This way, developers can focus on creating other exciting features that use social map data to personalize user experiences and add additional social features.

End result? SGaaS saves time, saves resources, and makes things a whole lot simpler!

Why We Introduced Social Graph-as-a-Service

By offering a user-friendly, API-first service, we empower our clients to seamlessly integrate this powerful tool and transform how their users connect, interact, and personalize their experiences. It’s not merely a response to a market need; it’s a testament to our commitment to innovation and delivering solutions that go beyond expectations.

Social Graph allows users to go beyond just connecting, to experience dynamic, personalized, and socially-charged digital experiences. It’s about turning every platform into a lively community and making LiveLike the go-to for those who dare to reimagine the possibilities of user engagement.

Benefits of Integrating LiveLike Social Graph

So, why should you consider integrating social graph-as-a-service into your digital platform?

• Encourage Social Interactions: Foster a dynamic community, reinforcing belonging and encouraging users to connect, share, and engage.
• Hyper-Personalize User Experiences: Enable users to create tailored networks, enhancing their journey through the platform.
• Flexible & Customizable: Overlay SGaaS on digital platforms through APIs for effortless enhancement of user engagement and personalized experiences.
• Personalized Marketing/First-Party Data: Understand user interests for targeted campaigns, higher ROI, and improved customer experiences.

Combine with Other LiveLike Tools: Integrate Social Graph with LiveLike features in chat rooms, fan zone mini-games, etc. Users can track friends’ online status, fostering real-time connections. Loyalty and reward mechanics, like exclusive leaderboards among friends, incentivize network expansion.

Using SGaaS as a Developer

As a product developer using SGaaS, you can:

• Create and query connections between users.
• Define relationship types like followers, friends, or classmates.
• Discover and analyze connections in your network of users.
• Integrate with existing features and user data seamlessly.

Bally Live: A Socially-Charged Platform Experience

In the summer of 2022, LiveLike teamed up with one of the world’s biggest brands to power a new fan engagement platform around the FIFA World Cup. As part of the activation, we launched an audience platform experience called the ‘Fan Zone’, a dedicated user hub that combined LiveLike mini-games and loyalty rewards tools to engage fans around the world.

Specifically, the Fan Zone featured LiveLike’s Prediction Center, allowing fans to make multiple predictions for every match, fostering friendly competition with their peers while also gauging their standing on a global scale. Users simply selected the match of their choice, answered five consecutive questions, validated their predictions, and earned points for each accurate forecast.

Adding to the excitement, users had the opportunity to earn three coveted loyalty badges, each associated with specific actions within the mini-game: Make a Prediction, Share a Prediction, and Perfect Prediction. In total, the Fan Zone recorded an impressive 480k interactions, showcasing the widespread enthusiasm and engagement fostered by the dynamic mini-game experience.

Using SGaaS, the Bally Live experience allows users to connect with each other by sending friend requests within the platform, adding a personal touch to their interactions. This isn’t just about watching sports; it’s about creating a sense of community and bringing fans together through technology that understands and amplifies the social aspect of the sports experience.

Fueled by Social Graph capabilities and other LiveLike community-building features, Bally Live offers a dynamic, socially-charged hub for global sports fans to connect, engage, and share their passion for baseball.

All in all, LiveLike’s Social Graph emerges as a powerful tool not only for connecting users but also for elevating the entire user experience. The integration of Social Graph opens doors to a socially charged environment, turning every platform interaction into an opportunity for users to connect, engage, and share their passion.

Get in touch to learn more about social graph or to find out how LiveLike can enhance your platform experience.

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NEW YORK AND PARIS – November 14, 2023 — French television network TF1 Group has partnered with LiveLike, a leading provider of audience engagement technology, to transform the fan experience of its hit singing competition show, “Star Academy,” with enhanced interactivity.

LiveLike’s audience engagement suite is now integrated into the “Star Academy” section on MY TF1. Fans can enjoy features such as polls and ‘ask me anything’ chat sessions with contestants, enabling them to actively participate in the editorial storyline and engage with their favorite competitors.

“With some of the most passionate fans of any entertainment property, ‘Star Academy’ is an ideal program for innovation that brings the community closer to the rising stars being featured each week,” said Samuel Westberg, LiveLike’s CRO and co-founder. “It is a privilege to collaborate with TF1 Group on their engagement strategy as they seek new ways to encourage fan participation and generate excitement throughout the season.”

“The partnership enhances the digital user experience around a strategic TV show for TF1,” said Thierry Bonhomme, TF1 Group’s CTO. It engages the fanbase on a regular basis, adding innovative and interactive features. Some features like the ‘interactive box’ have been conceived in collaboration with the show’s producer, trying to create a 360° experience for the audience.”

LiveLike’s audience engagement suite is used by leading brands spanning sports and entertainment. Having built its reputation creating unique experiences around major sporting events such as the FIFA World Cup, NBA Playoffs, and European football, LiveLike’s technology has increasingly been used successfully to do the same with live concerts, music festivals, reality programming, and the U.S. presidential debates. In addition to the TF1 Group, LiveLike has partnered with organizations such as Canal+, FloSports, WarnerMedia Discovery, FOX, Jupiler Pro League, LaLiga, MSG, NASCAR, and YES Network, to name a few.

It’s time for our fall product update! We’re excited to share our recent progress and dive into some of our most game-changing updates from the past two months.

Main Product & SDK Updates:

• Comments-as-a-service updates
• Segment source integration
• Roles in the CMS
• Others: VOD timestamps for informative widgets, magic link upgrade

Main Updates:

Comments-as-a-Service Advancements

This is a key milestone for our comments-as-service feature! Our CMS now provides an easy-to-use front end to manage your comment boards within your digital platforms. As a CMS producer, you can create, edit, and delete comment boards. You can also control the nesting depth of comments, post, delete, report, moderate any word, and ban users from posting comments.

Learn More

In addition to this update, our Android SDK now offers a highly customizable stock UI for comments, offering the following functionalities:

• Add, list, delete comment/reply
• React with emojis to a comment/reply
• Report comments and block users
• Rearrange objects, customize colors and font families, etc.

*Web stock UI is already available, and iOS stock UI for comments is coming soon.

Segment Source Integration

We’re excited to announce the significant advancements we made this summer to our customer data platform (CDP) integration capabilities.

Initially, we sent event data when users earned a reward, earned a badge, and completed a quest. Now, we can send even more detailed data about these events, including reward and quest names, user IDs, reward status, points balances, and more. More recently, in October, we added a new event to be sent to Segment: Successful Prizeout redemption. In other words, sending data to Segment when users redeem their Prizeout points for real reward gift cards.

The combination of our 3 solutions offers a real end-to-end workflow when it comes to targeting, engaging and rewarding users in a very personalized way.

LiveLike x Segment

Roles in the CMS

Our work toward user-generated content is in the process of being set up! As firm believers in the power of community experiences, we’re excited to offer you the chance to unlock certain features for your most devoted, trusted users, whether it’s allowing them to moderate a chat room or create a poll.

To do so, you can now access the list of default LiveLike roles that already exist on our backend and which permissions are associated with these roles.

Further down the road, you will also be able to create new roles with custom permissions and tie them to our loyalty and rewards features. This means that the further users progress in your loyalty program, the more privileges they will acquire and the more important they will become in leading your community. This will be materialized in handling LiveLike features such as creating widgets or managing comment boards.

Roles & Privileges

Other Updates

Magic Link Update: Following the initial release of Magic Link (CMS Login improvement), we have added a feature that lets you decide the expiration and duration of the Magic Link session.

VOD Timestamps for Informative Widgets: CMS producers now have increased flexibility for informative widgets like alerts, social embeds, and rich posts. Previously limited to interactive widgets, this addition allows you to include timestamps in your informative widgets, offering viewers precise information about key moments in your content.

What did you think of this product update?

Vote

We hope you enjoy these new updates, and please do not hesitate to reach out if you have any questions. If you are not yet using LiveLike but are interested in integrating our solution, you can also reach out and book a demo with our sales team.

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With Custom Mini-Games, we’ve created an exciting off-the-shelf experience seamlessly integrated into your platform. These transformative encounters go beyond standard interactive widgets, evolving familiar elements into captivating adventures like Match Predictors and 10Q Trivia challenges. From pick-your-team sagas to bracket challenges, our games redefine interactive content, turning everything into an engaging playground of possibilities. Welcome to the future of fan activations—let’s dive in!

What Are Custom Mini-Games?

Mini-games are bite-sized adventures on a platform, offering users fun, quick opportunities to play and connect amidst their standard user journey. These little diversions can vary widely in terms of gameplay and objectives, ranging from single pop-up puzzles to dedicated zones of different games and challenges. Whether it’s making quick picks to predict an upcoming team lineup, or a competitive bracket challenge to go up against fellow fans, mini-games add an extra layer of entertainment to your platform, ensuring that there’s always something for every kind of user within the broader landscape.

With our suite of custom mini-games like Prediction Centers, Bracket Challenges and Pick Your Team, you can offer your fans fun, diverse avenues to actively participate in the narratives of their favorite sports or events.

• Prediction Center: A dynamic space where fans can predict game outcomes, from final scores to individual player performances.
• Bracket Challenge: An adrenaline-pumping experience where fans predict the entire season bracket for a chance to win exciting prizes.
• Pick Your Team: A feature that enables your users to choose their ideal team or predict the lineup of an upcoming game.

Why We Introduced Custom Mini-Games

The decision to introduce Custom Mini-Games wasn’t just a response to client needs; it was a strategic move to enhance our offerings and provide more engaging possibilities. Our goal is to offer off-the-shelf experiences with minimal development effort, expanding beyond traditional widgets.

These mini-games serve as a dynamic solution, fostering quick and interactive experiences that effortlessly capture user attention. They act as a hook, creating moments of play and interactivity within the user journey. Beyond mere entertainment, they also build a sense of community through friendly competition and collaborative gameplay, strengthening the user base.

In essence, the introduction of LiveLike custom mini-games aligns with our commitment to user-friendly solutions, allowing brands to effortlessly integrate engaging experiences into their platforms, going beyond the limitations of traditional widgets.

Benefits of LiveLike Mini-Games

Why should you consider integrating custom mini-games into your digital platform?

• Drive User Engagement & Repeat Usage: Keep your audience hooked with interactive and rewarding experiences, offering a level of interactivity that goes beyond passive content consumption. By allowing users to actively participate in the action, predict outcomes, and compete for rewards, these mini-games ensure continuous, repeat engagement, making the digital experience more dynamic and captivating.
  
• Build Brand Affinity: Create memorable moments that resonate with your users, strengthening their connection to your content and forging long-lasting connections with your brand. Whether predicting match outcomes or selecting dream teams, these fun, exciting, competitive moments become associated with your brand, fostering genuine affinity and loyalty among users.
• Drive Subscription & 1st-Party Data Acquisition: LiveLike’s Bracket Challenge isn’t just about the game—it’s a strategic tool for data acquisition. By integrating registration processes seamlessly into engaging challenges, brands can collect valuable first-party data directly from users. This data serves as a foundation for personalized interactions, content tailoring, and building a stronger, ongoing relationship between the brand and its audience.
• Flexible & Customizable: The adaptability of our custom mini-games is also one of its major benefits. Tailor each mini-game to your specific needs, seamlessly embedding them directly within your platform or allowing them to thrive as a standalone experience in a dedicated environment. Each mini-game can be customized to reflect your platform experience, whether it’s themed to cater to a specific match, industry, or customer persona.
• Monetization Opportunities: Mini-games aren’t just about engagement; they can also serve as a monetization strategy. By offering certain premium or exclusive mini-games, brands can attract users willing to pay for an enhanced experience, contributing to the platform’s revenue streams.

FIFA World Cup Fan Zone Powered by One of the Biggest Brands in the World

In the summer of 2022, LiveLike teamed up with one of the world’s biggest brands to power a new fan engagement platform around the FIFA World Cup. As part of the activation, we launched an audience platform experience called the ‘Fan Zone’, a dedicated user hub that combined LiveLike mini-games and loyalty rewards tools to engage fans around the world.

Specifically, the Fan Zone featured LiveLike’s Prediction Center, allowing fans to make multiple predictions for every match, fostering friendly competition with their peers while also gauging their standing on a global scale. Users simply selected the match of their choice, answered five consecutive questions, validated their predictions, and earned points for each accurate forecast.

Adding to the excitement, users had the opportunity to earn three coveted loyalty badges, each associated with specific actions within the mini-game: Make a Prediction, Share a Prediction, and Perfect Prediction. In total, the Fan Zone recorded an impressive 480k interactions, showcasing the widespread enthusiasm and engagement fostered by the dynamic mini-game experience.

LNB - Bracket Challenge: Elevating Playoff Excitement

In 2022, the French Basketball League (LNB) enhanced their playoff experience by collaborating with LiveLike to introduce a custom bracket challenge mini-game on their platform. Notably, mini-games weren’t a standard feature on our side at the time; we specifically developed this experience for LNB, marking a pivotal moment that emphasized the growing demand for off-the-shelf, easily integrated custom mini-games.

The LNB leveraged our tailored mini-game to introduce a playoff Bracket Challenge, engaging users in predicting playoff outcomes using a LiveLike-powered prediction widget. Users were required to undergo a seamless registration process, providing the LNB with valuable first-party data and laying the foundation for future tailored user engagement strategies. Once registered, users enjoyed the thrill of predicting playoff game outcomes using our Prediction widget mini-game to forecast the entire bracket in one go.

The mini-game experience created was user-friendly, easy to navigate, and offered an exciting way for fans to get involved in the sport they love. With an impressive 92% interaction rate, the LNB successfully amplified fan participation for the playoff season thanks to LiveLike’s Prediction widget and Bracket Challenge.

LNB 2022 Bracket Challenge

Overall, LiveLike’s Custom Mini-Games offering represents a natural evolution of our product, opening doors to new possibilities in digital engagement. From seamlessly integrating into platforms to becoming strategic tools for brands, these mini-games embody simplicity without compromising on excitement. As the digital landscape evolves, LiveLike’s mini-game feature set stands as a testament to our commitment to innovative solutions that elevate user experiences. It’s not just about keeping up; it’s about staying ahead and setting the pace for the future of interactive content.

Embrace the evolution—step into a world of limitless engagement with LiveLike’s Custom Mini-Games!

Get in touch to learn more about custom mini-games or to find out how LiveLike can enhance your platform experience.

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As the days grow shorter and the leaves begin to change, it’s time to look back on the exciting updates and announcements LiveLike brought to the world of sports and entertainment over the summer. We’ve had a remarkable season filled with innovation and progress, and now it’s time to recap our major updates. So, let’s get into it!

1. YES Rewards: A Loyalty Program Like No Other

Last month, LiveLike took the sports viewing experience to the next level with the introduction of YES Rewards, an innovative app-based loyalty program with YES Network. This groundbreaking initiative is the first of its kind, designed exclusively for TV sports viewing.

Why It’s Important: YES Rewards brings a gamified twist to your sports broadcasts, offering badges, points, quests, leaderboards, and even predictions to those watching at home. With YES Rewards, fans are no longer just spectators; they’re active participants in the game. Accumulating points, competing with friends, and unlocking exciting rewards – all while enjoying their favorite events. It’s a game-changer for fan engagement, making every moment of the game more immersive and rewarding.

LiveLike x YES Rewards

2. Partnering with Loco: A New Era for Gaming

This summer, we ventured into the gaming world with an exciting partnership alongside Loco, the world’s leading independent esports and live-streaming platform.

With this partnership, Loco is leveraging our platform to drive brand affinity, retention, and loyalty within the gaming community, identifying superfans and rewarding them with a host of engaging features, including quests, status badges, and redeemable points for prizes.

Why It’s Exciting: This collaboration is a win-win for both industries. For gamers, it means access to LiveLike’s powerful interactive tools, creating a more engaging and interactive streaming experience. For LiveLike, it’s a significant step towards expanding our reach and showcasing our capabilities beyond traditional sports.

LiveLike x Loco

3. Enhanced Social Experiences: Comments, Social Graph & Activity Feed

At LiveLike, we understand the importance and power of replicating social media-like experiences within our platform. That’s why we were excited to introduce Comments-as-a-Service, Social Graph-as-a-Service, and Activity Feed-as-a-Service this summer.

Let’s break it down:

Comments-as-a-Service: With this update, we’ve added more comment capabilities than ever before, with the ability to integrate individual comments or host asynchronous comment boards, allow your users to comment on anything on your platform (blogs, videos, live streams, etc.), create, moderate, delete, and sort comments and comment boards, block and ban users, and even tie comments to your loyalty systems to reward users for their interactions.

Social Graph-as-a-Service: We’ve made it easier than ever for fans to build and maintain their network, and to connect and share while defining their relationships with other users, whether they’re friends, followers, or customized connections. This encourages user participation and personalization, fostering a sense of community and individuality within your platform. What’s more, it offers valuable insights by analyzing user connections, providing you with a deeper understanding of user behavior and preferences.

We also prioritize user privacy with features like connection requests and profile controls, allowing users to manage their connections and protect their personal information.

Activity Feed-as-a-Service: No more FOMO! Keep your users informed and engaged with a consolidated, chronological feed of real-time updates. Activity Feed-as-a-Service ensures that your platform users are always in the loop, whether it’s about product updates, community discussions, trending content, or even of rewards and achievements they’ve earned through their interactions, fostering a sense of accomplishment. Personalization is key, as it tailors content to their interests; users can even curate their own feeds, connecting with friends and influencers, which fosters a stronger sense of community.

Why It Matters: There’s a reason people are so hooked on social media. Imagine offering your users the same ability social media offers to connect, interact, and stay informed without ever having to leave your proprietary platform. It’s all about bringing the social aspect of sports and entertainment to the forefront, making your platform the central hub for user engagement, fostering a thriving community, and increasing user retention.

4. Powering User Engagement and Loyalty with Insider, Segment, and mParticle

This summer, LiveLike joined forces with CDP powerhouses Insider, Segment, and mParticle, ushering in a new era of user engagement and rewards.

Why It’s Transformative: By harnessing the power of data, we can provide more personalized experiences, tailor rewards to individual preferences, and ultimately deepen the connection between fans and their favorite content. It’s a win for fans who get more of what they love and a win for LiveLike as we continue to innovate and lead the way in fan engagement.

Our synergy with these CDPs allows us to leverage rich first-party data stored within them, fuelling our polls, quizzes, alerts, promotions, and more, and in turn, reducing churn and boosting monetization for brands. In return, we also provide CDPs with access to valuable first and zero-party data collected by LiveLike features, enabling comprehensive customer profiling.

LiveLike x CDPs

5. LiveLike Quests: Fostering Meaningful Interactions

Last but certainly not least, we’ve introduced LiveLike Quests to our loyalty offering, with the goal of fostering more meaningful interactions on your platform.

Quests are curated sets of tasks designed to help users achieve specific goals, potentially earning them badges or unique user statuses. This checklist-style approach adds a dynamic and motivating element to user experiences as they actively work towards certain goals on your platform through Quests.

Why It’s Exciting: Quests tap into a fundamental aspect of human psychology – the innate drive to complete checklists and experience a sense of accomplishment. As humans, we’re wired to seek closure and satisfaction by ticking off tasks on our to-do lists. Quests harness this intrinsic desire, transforming it into a powerful motivator for users.

It’s like a game within a game, offering users a compelling reason to return to your platform repeatedly. Whether it’s to complete onboarding steps, explore new product features, or compete in challenges against friends, the Quest system turns each interaction on your platform into a step towards a larger goal and a reason to return.

LiveLike Quests

All in all, LiveLike’s top 5 summer updates represent exciting leaps forward in the world of fan engagement for sports and entertainment. From gamified loyalty programs to expanding into the gaming industry, enhancing social experiences, and leveraging data for personalized engagement, LiveLike is at the forefront of innovation.

We’re proud of what we’ve achieved so far, and we’re even more excited about what the future holds. Stay tuned for more exciting developments as we continue to redefine how fans experience their favorite sports and entertainment content.

Get in touch to learn more about the power of social media lookalike experiences or to find out how LiveLike can enhance your platform experience.

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It’s time for our August product update! We’re excited to share our recent progress and dive into some of our most game-changing updates from the past month.

Main Product & SDK Updates:

• Introducing VOD Widgets
• Extension of Our Web3 Capabilities
• Introducing new Magic Link Authentication process
• Integrators can now use direct APIs to find common chat room memberships among users
• Integrators can now assign personalized redemption keys to individual users
• WebSDK now offers customizable, pre-designed UI for comments

Improvements in CMS Login: Streamlining Onboarding Processes

We’re excited to share our latest enhancement to the CMS Login experience: the Magic Link Authentication process. This innovative feature greatly enhances the way LiveLike users access their accounts, eliminating the need for traditional account creation steps.

Why This Matters

With Magic Link Authentication, the process of logging in becomes seamless and effortless. No longer do users have to navigate through the complexities of setting up an account. Instead, a simple “magic link” is all that’s needed for both existing CMS users and newcomers alike.

This improvement drastically streamlines the onboarding journey. For existing users, the hassle of repeated logins is alleviated, while new users can dive straight into the platform without any account setup hurdles. As a result, valuable time is saved for more meaningful interactions within the platform.

Introducing VOD Widgets

LiveLike widgets were initially designed to enhance live content, but with this update, we’ve broadened our scope even further. With the launch of Video on Demand (VOD) widgets, we’re unlocking a world of possibilities to showcase widgets in sync with your on-demand video playback.

Why This Matters

Thanks to VOD widgets, you now have the power to seamlessly integrate interactive elements that align with specific moments in your videos. It’s as easy as providing the video playback time in milliseconds when creating a widget. This allows your users to enjoy a personalized and captivating experience that dynamically adapts to their viewing journey. This update is fully accessible across all platforms, ensuring a seamless and immersive experience for all.

VOD Widgets

Extension of Our Web3 Capabilities

• Hedera, Chilliz & Polygon Added to LiveLike Minting & Token Gating Capabilities

Now, in addition to Ethereum, we have integrated Hedera, Chilliz, and Polygon into our platform, enabling seamless LiveLike Minting and Token Gating for these blockchain networks.

• Creation of NFT Collection

Previously, you could only mint single art pieces as NFTs, but now you can curate entire collections, enabling you to reward multiple users at one time and in a more comprehensive and engaging manner. This enhancement empowers you to build and manage unique NFT portfolios, as well as amplify your presence in the digital art and collectibles space.

• Airdropping NFT

As part of our commitment to fostering community engagement and rewarding our users, we’re thrilled to introduce the Airdropping NFT feature. This allows you to share exclusive digital assets directly with your audience or loyal customers.

Chat Room Membership Updates: Unlocking Deeper Insights

When creating private or influencer chat rooms, users need to be members to access them. Retrieving members in different chat rooms or having the number of chat rooms a single member is in is essential for analyzing the effectiveness of your chat rooms. With our new update, you can easily use our API getProfileChatRoomMemberships to find common chat room memberships among users.

Why This Matters

This innovation holds the key to unlocking a deeper understanding of user behavior and interests. By identifying common chat room memberships among users, you gain the power to uncover potential mutual interests, opening doors to personalization strategies that resonate with your audience. Imagine suggesting friend connections based on shared chat room interests or recommending relevant chat rooms to users who share common memberships.

What’s more, you’ll not only enhance user engagement by curating tailored experiences, but you’ll also have a tangible tool for measuring the impact of your chat rooms.

Chat Rooms

Redemption Keys Assignment: Elevating Personalization and Enhancing Security

A redemption key is an object created within the LiveLike CMS, which you can provide to your users to be redeemed. Previously, our product permitted you to create keys and manage them once they were redeemed. With this new update, we’ve introduced a new level of personalization by enabling the assignment of redemption keys to individual users.

Why This Matters

This implementation empowers the system to recognize and reward specific user actions with distinct redeemable keys selected from a designated list of keys. In this way, your system becomes a source of tailored incentives, with redeemable keys standing as tokens of appreciation for user loyalty and engagement, fostering a sense of value within your user community.

This measure also protects a key from being redeemed by someone else, as only the assigned user can redeem it, preventing unauthorized redemptions. Additionally, we have incorporated a bulk upload feature, streamlining the process of crucial administration and eliminating the need for manual input of keys individually.

Redemption Keys

Comments-as-a-Service Updates: Introducing Stock UI & Customization

Lastly, our Comments-as-a-Service feature now offers an innovative and highly customizable pre-designed user interface. Whether it’s adding, listing, deleting comments and replies, reporting content, or blocking users, this UI lays the foundation for smooth, user-friendly engagement.

Our offering also empowers you to go beyond the pre-designed interface. With a range of options, including rearranging objects, customizing colors, selecting fonts, and more, you hold the power to tailor the interface to your platform’s unique identity and UX goals.

This feature is available via WebSDK and will soon extend to Android and iOS SDKs.

We hope you enjoy these new updates, and please do not hesitate to reach out if you have any questions. If you are not yet using LiveLike but are interested in integrating our solution, you can also reach out and book a demo with our sales team.

Social media platforms have ushered in a new era of connectivity and communication that has revolutionized the way we interact online.

Beginning with the advent of online blogs and forums, which emerged in the late 20th century, people started to be introduced to the concept of digital spaces where they could freely share their thoughts, feelings, and opinions on a larger scale. Over time, this desire to share online led to the creation of platforms like LinkedIn (2002), Facebook (2004), Reddit (2005) and Twitter (2006). The 2010s then witnessed the rise of new social media platforms such as Instagram, Snapchat, Pinterest, and more recently TikTok, shifting the focus to visual storytelling and turning everyday moments into captivating narratives through images.

All in all, with each new addition to this ever-evolving social media landscape, the desire to connect with friends and users online, and to share photos, videos, comments, and engage in discussions within the digital realm, has continued to expand.

The significance of these platforms cannot be overstated, considering the staggering statistics that underscore their reach. Facebook, for instance, boasts over 2.8 billion monthly active users, while Twitter clocks in with around 330 million users. Instagram, now owned by Facebook, has more than a billion users. Snapchat, Reddit, Discord, TikTok, count hundreds of millions of users, contributing to the global phenomenon of these social platforms.

But the question arises: Why has social media become such a vital aspect of modern life?

Part I. A Well-Designed User Experience With Powerful Community Features

The first part of the answer lies in the features and user experiences these platforms offer, and at the heart of it all is the fundamental human desire for social interaction and connection.

The first and main reason social media has gained such prominence in modern life is its ability to connect people on a larger scale. In a world where physical distances are bridged by digital connections, these platforms offer an avenue to stay linked with friends, family, and even acquaintances across the globe. Whether it’s staying updated on loved ones’ lives, engaging in conversations, or discovering shared interests, social media provides a convenient and accessible way to maintain and build relationships.

Secondly, the entertainment factor plays a significant role. The evergrowing plethora of content, from funny memes to thought-provoking articles, caters to a wide range of interests. The constant stream of new and diverse content keeps users entertained and engaged, offering a quick escape or a moment of leisure during daily routines.

If connection and entertainment aren’t enough, there is an undoubtedly addictive nature to these platforms that can be attributed to their unique design, encouraging a sense of anticipation and reward for the user. Infinite scrolling, push notifications, and personalized content feeds offer a sense of instant gratification that keeps users coming back for more. The dopamine hits from likes, comments, and shares create a rewarding loop that encourages prolonged usage, and the potential for validation and recognition drives us to share our thoughts, experiences, and achievements, seeking positive feedback from our online peers.

What’s more, social media experiences satisfy our innate need for self-expression. Through posts, photos, stories, and comments, we can shape our digital personas, curating how we present ourselves to the world. This act of sharing and receiving feedback or building personal profiles bolsters our sense of identity and belonging, fostering a sense of community even in the virtual realm.

This engagement has not gone unnoticed by brands, who have turned to social media lookalike experiences as a prime avenue for marketing, customer engagement, and brand loyalty. So how can you do the same on your platform?

Part II. How to Bring Social Media Experiences to Your Platform

Enter LiveLike, a platform that empowers you to recreate the dynamic social media experience within your own digital ecosystem. By incorporating LiveLike’s suite of innovative tools—live chats, comments, social graphs, activity feeds, etc.—you can transform your platform into a thriving hub of social interaction, making it a go-to destination for users seeking both content and connection. While we don’t have the capacity to create a comprehensive social media platform covering self-expression or information dissemination, our expertise shines in the realm of networking, entertainment and connectivity.

Here, we delve into the mechanics of LiveLike’s extensive 360° toolkit, exploring how its features can elevate your platform to replicate the engagement, traffic, and sense of community created by popular social media platforms. From sparking real-time conversations to fostering lasting relationships among users, you’ll discover how to capitalize on the power of social media dynamics. By creating a familiar yet novel experience, you can truly unlock the potential of your platform and cultivate a dedicated user base that’s engaged, connected, and enthusiastic.

Part III. Crafting the Ultimate Platform Experience with LiveLike Tools

• Step 1: Live Chat for Real-Time Connections

It’s called social media for a reason! One of the key elements that make social media platforms so engaging is the ability for fans to have real-time conversations and connect with other users in real-time.

With LiveLike’s chat capabilities, you can recreate the social media chat experience directly on your proprietary platform. Live chats allow users to discuss and interact with each other during live events or participate in ongoing discussions about topics they’re passionate about.

By facilitating dynamic conversations, you create a sense of community and increase the time users want to spend on your platform. Users can connect, share opinions, and build relationships, enhancing engagement and fostering a lively, social environment. What’s more, LiveLike provides a range of options for your platform live chats, powering private chats between select members or friends, public chats for anyone on the platform, and even influencer chats featuring exciting celebrities or influential members of the community.

Live Chats

• Step 2: Comments-as-a-Service for Interactive Discussions

The ability to leave comments on certain platform content also plays a vital role in driving engagement on social media platforms. LiveLike’s Comments-as-a-Service feature allows you to integrate these interactive discussions seamlessly into your proprietary platform, mimicking the same comment capabilities you see on platforms like TikTok, Instagram, and Facebook.

With comments, users can share their thoughts, provide feedback, and engage with your platform content directly. By enabling comments, you create opportunities for users to express themselves, start conversations, and build connections that can be fostered over time. These discussions not only increase user interactions but also provide valuable insights into user preferences and opinions.

Comments-as-a-Service

• Step 3: Social Graphs for Enhanced Connectivity

Social media platforms excel at connecting users with friends, influencers, and like-minded individuals. In keeping with this, LiveLike’s Social Graph feature empowers your proprietary platform to replicate this sense of interconnectivity. By leveraging Social Graphs, you can empower your users to discover and connect with others who share similar thoughts and interests, creating a sense of belonging and community. Users can follow each other, view activity feeds, and engage in personalized interactions. These social connections increase the stickiness of your platform, encouraging users to return and engage more regularly to foster these connections.

Thanks to the social graph feature, LiveLike clients can:

• Hyper-personalize the user experience by letting users create their own network;
• Enhance social interactions and reinforce users’ sense of belonging on the platform;
• Retrieve critical first and zero-party data and gain a deeper understanding of their users;
• Integrate social graph capabilities with existing LiveLike features and user data.

LiveLike’s Social Graph can also be integrated with other LiveLike functionalities, including chat rooms to enable users to locate the rooms their friends are in, widgets to allow users to compare their quiz results with their friends or followers, leaderboards to filter ranks based on “friends only,” and more.

Social Graph

• Step 4: Activity Feeds for Personalized Content

Another major aspect of successful social media platforms is their ability to curate personalized content based on user’s interests and connections. LiveLike’s Activity Feed feature introduces this same type of powerful curation functionality to your proprietary platform.

Users can receive relevant updates, posts, and interaction notifications in their personalized feeds, ensuring they never miss out on engaging content. By publishing content that is specifically tailored to individual preferences, you enhance user satisfaction and encourage users to spend more time on your platform.

Part IV. Harnessing the Power of Crucial User Data

While strategies implemented on platforms like Instagram and TikTok offer definite value, they are constrained by the limitations of relying on the data owned by these social media giants.

However, by replicating these successful strategies on your own platform, you gain access to invaluable data that serves as a game changer, enabling you to enhance engagement and refine strategies with unprecedented precision. This data-driven approach empowers you to understand your users in ways that extend beyond the scope of conventional social media platforms, granting you the capability to tailor experiences with unrivalled insight.

With the incorporation of our 360° toolkit, your platform is not merely adopting fun features–it is undergoing a transformation into an interactive, immersive, and socially dynamic ecosystem that deeply resonates with users, leaving a lasting impression. Through the addition of live chats, comments-as-a-service, social graphs, and activity feeds, you harness the essence of social media interactivity, fostering meaningful dialogues, harnessing user-generated content, and propelling a surge in traffic, interactions, and engagement on your very own platform.

In a landscape where user engagement defines success, embracing LiveLike’s innovative toolkit sets the stage for your platform’s rise into a realm of unparalleled online interactivity. By doing so, you push the limitations of external data ownership and pave the way for a new era of user-centric engagement, solidifying your platform’s status as a dynamic digital hub.

Get in touch to learn more about the power of social media lookalike experiences or to find out how LiveLike can enhance your platform experience.

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Unlocking User Engagement: A Guide to Boosting Interactivity With Quests

by LiveLike | LiveLike Blogs

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Captivating and retaining customer in today’s fiercely competitive landscape is an ongoing challenge for businesses, and brands are constantly seeking innovative ways to hold the attention of their users. One particularly popular method that has emerged to tackle this issue is the use of quests. Quests, also known as challenges, adventures, journeys, and more, involve a series of tasks that users must complete to achieve a specific goal to then unlock certain rewards.

Quests are a powerful tool for engaging users and can be implemented across entire ecosystems with various platforms, whether it’s a digital environment like a mobile application or website, or even a physical location such as a stadium or store. They provide a unique opportunity to drive user engagement while simultaneously accomplishing your business objectives.

Here at LiveLike, we’ve developed a cutting-edge quest feature that allows you to effortlessly create and publish quests for your users on any platform. In this article, we’ll delve into the exciting possibilities of using quests in a business environment and explore concrete applications in the sports and entertainment industry and beyond.

Why Quests Are Crucial For Fan Engagement

First, let’s explore why quests matter. They are an incredibly powerful tool because they empower your business to:

• Create Personalized and Memorable Experiences

Quests allow you to create customized experiences that cater to the unique preferences and goals of each user. By tailoring quests to align with their interests and needs, you can forge meaningful interactions that deeply resonate with your audience. This personal touch not only enhances user satisfaction but also cultivates a sense of loyalty towards your brand.

• Improve User Retention

Quests are a game-changer when it comes to retaining users on your platform. By introducing an extra layer of motivation and excitement, quests make users more inclined to stay engaged with the experience and continue using your platform over time. The ongoing tracking of progress offers a tangible sense of accomplishment, creating a strong desire to return and actively participate on a regular basis. As a result, quests can significantly boost your retention rate and keep users coming back for more.

• Collect Valuable User Data & Insights

Quests serve as a valuable source of data and insights into user behavior, preferences, and engagement patterns. By analyzing quest completion rates and user interactions, you can gain a deeper understanding of your audience. This wealth of information allows you to make informed, data-driven decisions to enhance your products, services, and marketing strategies. By leveraging the insights gained from quests, you can continuously improve and refine your offerings to better meet the needs and expectations of your users.

4 Ways Quests Can Drive Your Business Goals

Now that we’ve discussed the importance of quests, let’s take it a step further and explore how quests can specifically help you achieve your business objectives. Here are some scenarios where quests can be instrumental in driving your success:

• Smooth User Onboarding & Seamless Product Adoption

When introducing a new digital platform, ensuring user comfort and rapid adoption is crucial. Our quest feature can play a pivotal role by providing interactive checklists or guided tours, assisting users in acquainting themselves with key features and functionalities. Through quests, new users embark on a journey of discovery, gaining familiarity with platform navigation, mastering essential tasks, and comprehending the value your platform brings. By completing quests, users swiftly adapt to your product, minimizing barriers and maximizing their overall experience.

• Elevate Promotional & Marketing Campaigns

When launching a new product or feature, quests can be a catalyst for driving desired user behavior. By integrating tasks that directly relate to the product or feature, you can generate excitement and amplify customer engagement. Structuring quests around specific offerings empowers businesses to incentivize users to interact with promotional content, visit physical stores, make purchases, or participate in activities that align with your promotional and business objectives. Quests serve as a dynamic tool to captivate users and steer them towards desired actions, ultimately enhancing the effectiveness of your promotional and marketing campaigns.

• Amplify Sales, Cross-Sales, and Upselling Opportunities

By implementing quests, you can encourage your users to explore other related products or features within your platform. In other words, with the freedom to design quests according to your preferences, you can strategically drive traffic and prompt specific actions in targeted areas of your platform. This opens up a multitude of opportunities for upselling and cross-selling.

For instance, quests can encourage users to upgrade their existing subscriptions, make additional merchandise purchases, or explore premium offerings. Through quests, you can dynamically showcase the value of related products and foster a sense of discovery, ultimately boosting your selling, cross-selling, and upselling endeavors.

• Harness Customer Feedback and Conduct Market Research

Finally, quests offer a unique opportunity to collect customer feedback and conduct market research. By incorporating survey-based quests or tasks that motivate users to share their insights and opinions, you can gather valuable user data to drive product development, shape effective marketing strategies, and enhance overall customer satisfaction. In this way, quests become a dynamic tool for engaging users and soliciting their perspectives, providing you with valuable information that can guide your business decisions and ensure your offerings align with customer preferences and needs.

Real-World Examples of Quests in Sports, Media, Entertainment and Beyond:

Now that we’ve explored the significant benefits of quests, let’s dive into some exciting real-world examples of how brands can use quests. These examples will give you a glimpse into the types of quests you can leverage to drive fan engagement, foster brand loyalty, collect crucial user data and more on your platform.

In conclusion, quests have become an indispensable tool for driving fan engagement and elevating user experiences on any kind of digital platform. They offer personalized interactions, improve user retention, provide valuable data, and help achieve business objectives.

With LiveLike’s innovative quest feature, you can revolutionize your platform strategy and captivate your fans in unprecedented ways. Take inspiration from real-world examples in sports, media, and entertainment to create immersive quests that foster loyalty and drive desired actions.

Get in touch to learn more about the power of quests or to find out how LiveLike can enhance your platform experience.

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Loco has integrated LiveLike's cutting-edge interactive features and gamification tools into its platform, offering an even more engaging and immersive experience to Loco users

August 1, 2023: Loco, the world’s leading independent esports and live-streaming platform has partnered with LiveLike, a leading audience engagement suite. Together, Loco and LiveLike aim to enhance the live-streaming experience for users and provide innovative, interactive features to the gaming community.

Through this partnership, Loco is using the LiveLike platform, which was built to drive brand affinity, retention and loyalty, identify superfans and reward them by allowing them to complete quests, unlock status badges, and earn points that can be redeemed for prizes. Loco has begun to introduce users to the quest feature, available within every livestream, encouraging users to participate and take their viewing journey to new heights. In early testing, Loco has had an overwhelming response, with over 1 million users initiating a quest, and 70% successfully completing at least one.

Loco has introduced four distinctive types of quests – Daily, Fan, Top Fan and Super Fan, carefully designed to engage and reward its users. Based on each quest, users can earn points by time spent watching live streams and unlock premium perks by sending stickers to streamers. LiveLike’s platform seamlessly facilitates all of these quests, efficiently converting points into currency and keeping track of completed quests to update user accounts accordingly.

The fan rewards available encompass a range of exciting benefits, such as customized and exclusive merchandise giveaways, opportunities to attend meet and greets with top streamers, discount codes for e-commerce sites and in-game items, and much more. Through these engaging quests and rewards, Loco aims to provide a captivating and fulfilling experience for its users within the gaming community.

Additionally, Loco has also introduced polls, another interactive feature from the LiveLike suite. This integration not only encourages user registration but also enables participants to share their thoughts, promoting a vibrant community and fostering a sense of inclusivity.

Commenting on the partnership, Anirudh Pandita, Co-Founder, Loco, said, “At Loco, we are on a mission to turbocharge fan experiences, ensuring that each user feels like more than just another person in the crowd. Our partnership with LiveLike allows us to take interactivity to new heights, providing opportunities for fans to engage with streamers in ways they never could before. With Loco, you can truly be a super fan, and that’s the value we strive to deliver to our dedicated community. Exciting new features are already being introduced on our platform, and we are eager to showcase what’s next to our creators and users.”

Miheer Walavalkar, LiveLike CEO/Co-Founder, said, “Gamers, game fans and live streamers have set nearly every key trend in our industry over the past few years, yet there is still so much more that can be done to harness their passion. I am incredibly impressed by what Loco has built in such a short amount of time, starting by identifying and successfully connecting with the gaming community in India, and proud that they have chosen LiveLike to raise the bar by providing an unparalleled experience.”

Loco has captivated millions of users with dynamic content that showcases popular gameplay videos of beloved titles such as Battlegrounds Mobile India, Free Fire Max, Valorant, CS GO, Dota 2, Call of Duty, FIFA, and more. Since June 2020, Loco has grown to have 60M Registered Users (with 9x year-on-year daily active user growth); 600K+ streamers (with 4x year-on-year creator sign up growth); and 20M Monthly Watch Hours, which is nearly 4x of the nearest competitor. Today, highly active users spend 60+ minutes on Loco daily watching live content, making it the go-to choice for India’s gaming community.

For decades now, loyalty programs have proven to be a powerful tool for enhancing fan engagement and strengthening the relationship between brands and their customers. Initially, these programs emerged in the form of physical membership cards, where customers could accumulate points, stamps or stars with every purchase, unlocking exciting rewards or discounts (think: “one free cup of coffee for every 5 coffee cup stamps on your membership card”). These tangible incentives played a pivotal role in helping brands cultivate customer loyalty and incentivize repeat purchases.

Over time, as brands began to embrace digital platforms and the online customer space, loyalty programs swiftly adapted to the changing landscape. Virtual membership cards and online point-tracking mechanisms were introduced, facilitating seamless and user-friendly experiences that made more sense in the new digital space. Customers could now effortlessly participate in loyalty initiatives right from their computers or mobile devices, leveraging the convenience of the online realm.

Fast forward to today, we find ourselves on the brink of yet another evolution in loyalty programs, as Web3 technologies and Blockchain-based infrastructures offer unprecedented opportunities to revolutionize digital loyalty initiatives. Although loyalty programs have continually evolved with new technologies and innovative workflows, there still exists untapped potential for further enhancement. One such avenue is the integration and delineation of user roles and privileges, contingent on a user’s loyalty and involvement with your platform.

In this article, we will explore how roles and privileges can be tied into your loyalty programs and how it can benefit not only your brands but your users as well. We’ll also explore the seamless integration capabilities of roles and privileges with LiveLike, providing crucial insights into our implementation process.

Understanding User Roles and Privileges

Before diving into the advantages of roles and privileges, let’s start by understanding what each of these terms actually mean. A role can be thought of as a specific position or status that someone has within a group that establishes their identity within a digital space. For example, on a social media platform, you might have roles such as “user”, “moderator”, or “admin”, each of which carries its own set of responsibilities and criteria.

Privileges, on the other hand, pertain to the special benefits or access granted to users based on their role or position within the platform. These privileges offer unique advantages or features that may not be available to all users. In an online gaming community, for instance, players with higher roles or levels might enjoy privileges like exclusive in-game items, access to special game modes, or the ability to interact with top-ranked players.

By assigning roles within a digital platform, brands can not only identify and spotlight their most loyal users but also provide them with associated privileges to reward them for their dedication or skill. These privileges could include access to premium content, participation in influencer chats, or exclusive events, and not only incentivizes active user engagement but also establishes a hierarchy to motivates other users to strive for higher roles.

Incorporating Roles & Privileges into Loyalty Programs

The concept of user roles and privileges in loyalty programs is similar to that of “role-based access control” (RBAC) in computer system security. Just as RBAC assigns specific roles to users to determine their access privileges within a system, user roles and privileges in loyalty programs define a user’s position within the community and grant them access to exclusive features or content. And while both systems serve different purposes, their mechanics are quite similar.

Integrating user roles and privileges into existing loyalty programs can yield remarkable results. By aligning these concepts with core loyalty features like points, badges, leaderboards, and quests, brands can create an elevated engagement system on their platforms.

For example, users can progress through different roles by earning points, unlocking corresponding privileges at each milestone. Take a football fan, for example, using a sports app: they may start on the platform as a “Simple Fan” and gradually progress by watching live games on the app to become a “Super Fan”, gaining access to exclusive content, training invitations, and other privileges associated with the Super Fan role.

(Roles can be determined by badges that represent specific achievements within the loyalty program, signifying users’ expertise or level of involvement. In the given example, the Super Fan role would be designated by the “Super Fan” badge.)

Benefits of Using Roles and Privileges for Brands and Users

All in all, implementing roles and privileges within a loyalty program can significantly benefit both brands and its users—in other words, it’s a win-win scenario.

On the brand side, integrating roles and privileges allows for more or better segmentation and personalization. By introducing roles and privileges, brands can effectively identify their most dedicated, loyal users and target them with tailored marketing campaigns reserved for people they know are more familiar with the platform. Additionally, incorporating roles and privileges allows brands to create a more immersive and interactive experience, leading to increased user engagement and driving desired behaviors that align with business objectives such as subscription, churn rate reduction and increased traffic.

On the other hand, for users, the benefits of roles and privileges are just as compelling. User roles and privileges provide a clear progression path within the community, giving users a sense of accomplishment, status and motivation to work their way to the “top”. Users are incentivized to deepen their engagement as they strive to unlock higher roles and gain access to unique benefits and this, in turn, enhances their overall experience and strengthens their connection with the brand and the community. Roles and privileges also create opportunities for users to access exclusive content, participate in meaningful discussions, and connect with like-minded individuals.

How to Use Roles & Privileges with LiveLike

At LiveLike, we not only provide brands with the tools to create loyalty programs, but we also assist in defining user roles and granting privileges within those programs. Our points system and badges help to establish roles based on user achievements and engagement, with badges serving as indicators of dedication and seniority within the community.

For example, brands can host monthly competitions with leaderboards that reward the top-ranked user with a “competition winner” badge, granting them a new role and exclusive privileges. Similarly, brands can create quests that, once completed, lead user to acquiring a badge that upgrades their status, unlocking further benefits.

In addition to defining roles, LiveLike allows for unique feature restrictions based on user roles. Specific widgets like trivia quizzes and polls can be limited to users with specific badges and roles. For example, a basketball team may launch a trivia quiz with a chance to win a free ticket to a game, restricting participation to users with a specific fan badge and role. While this may decrease the number of participants, it significantly increases the chances of winning for those eligible. This exclusivity becomes a privilege tied to a particular role or badge that users will feel motivated to strive for.

Our chat feature also presents additional options for user privileges. Users with specific roles or badges can enjoy perks such as highlighted messages, special symbols or emojis next to their usernames, or access to premium chats limited to badge holders. We have already implemented token-gated experiences based on NFT ownership and aim to extend this approach to badge owners, granting them access to exclusive chat features and communities.

All in all, we believe in the potential of roles and privileges as a core component of loyalty programs.

While currently limited in certain industries, we understand that leveraging roles and privileges can bring significant value and benefits for brands and users on the platform. Take, for example, the sports and entertainment industry, where loyalty programs often focus on paid membership cards and hospitality packages to access exclusive privileges. In these cases, roles and privileges can be implemented in a more inclusive and detailed manner, extending beyond local fans to provide personalized experiences for all users across the globe.

At LiveLike, we not only provide the tools needed to create these effective loyalty programs, we also actively advocate for the integration of role and privilege-based models to generate even more excitement around brands. While we’ve already made strides in this direction with features like chat and token-gated experiences, our entire suite of audience engagement tools is designed to operate within this framework.

By leveraging LiveLike’s suite of interactive features, such as trivia quizzes, polls, quests, and chat, brands can establish diverse roles and grant corresponding privileges to their users, not only fostering a stronger sense of community but also enhancing user engagement and loyalty. Through LiveLike, brands can create personalized and immersive experiences that resonate with a wider audience, extending the reach and impact of their loyalty initiatives.

Get in touch to learn more about the importance of roles and privileges or to find out how LiveLike can enhance your platform experience.

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It’s time for our Spring product update! We have exciting news to report, including some enhancements to our quest campaigns, image picker feature, custom ID management and User Presence-as-a-Service capabilities.

Main Product & SDK Updates:

• Our Web and JavaScript SDKs now support User Presence-as-a-Service, enabling real-time monitoring of user presence and activity.
• Our Android and iOS SDKs have been enhanced with an Image Picker feature for selecting and sharing images in chat rooms, integrated into the stock chat UI.
• LiveLike Quest campaigns now allow setting start and end dates for duration-based completion.
• Custom IDs can now be reused when profiles or programs are deleted, optimizing ID allocation and resource utilization.

Quest Campaign Mechanics: Drive Fan Engagement and Automation

We have introduced an exciting enhancement to our quest campaign mechanics, empowering LiveLike clients to take their quest challenges to the next level. With the ability to add Start and End Date/Time durations for quests, you can now create a sense of urgency among your users.

Why It Matters

By setting specific timeframes, you can motivate your users to complete challenges promptly, fostering higher engagement and participation. What’s more, this update allows you to automate the expiration of quests, ensuring seamless management without manual intervention. The CMS operator can easily set the quest durations while creating or editing quests using our intuitive CMS.

LiveLike Quests

Token Gating Chat: Personalized Chat Access Control

Our newly introduced token gating chat feature empowers CMS operators with fine-grained control over user entry into chats. By setting specific criteria, such as Contract wallet addresses, operators can restrict chat access to only eligible users. This feature can be enabled during the creation or modification of a chat room, and operators can easily turn the gates on or off based on their requirements.

By default, chat rooms have token gating turned off, ensuring a seamless user experience. This feature is available for iOS, Web, and JavaScript SDKs, providing you with versatile options for personalized chat access control.

Token Gating Chat

Reuse Custom IDs for Enhanced Resource Management

We understand the importance of efficient resource management, and with this update, we provide a solution to optimize your ID allocation. With this update, we’ve made it possible for you to reuse custom IDs from deleted profiles. This means that when you delete a profile or program, the associated custom ID will become available for you to use again.

Why It Matters

This enhancement eliminates wasted IDs and allows you to make the most of your resources. Now, if users are integrating with existing user accounts, they can experience a seamless incorporation process on your platform. Enjoy greater flexibility and streamlined ID management in your projects, resulting in improved efficiency and resource utilization.

By default, chat rooms have token gating turned off, ensuring a seamless user experience. This feature is available for iOS, Web, and JavaScript SDKs, providing you with versatile options for personalized chat access control.

Custom Program IDs

Enhanced Comments Tracking and Engagement

To enhance your integrations, we have introduced an update that enables you to retrieve the number of replies to a comment. By utilizing the “commentRepliesCount” property of the Comment resource, you can easily track comment interactions and engagement, and calculate the number of replies for each comment made.

This feature is now available for Android, iOS, JavaScript, and web platforms, providing a unified approach to monitoring and analyzing comment-related interactions across multiple platforms.

Comment Replies

Image Picker in Stock UI: Enhanced Image Sharing Experience

To enhance the image-sharing experience in chats, we have introduced the image picker functionality in our stock chat UI. Users can now easily select images from their gallery or file folder and post them in chat conversations.

This feature is available for both Android and iOS platforms, providing a seamless and intuitive image-sharing experience. Android developers can refer to our documentation for customizing the image picker, while iOS currently does not allow customization on the picker.

Chat Message Image Picker

We hope you enjoy these new updates, and please do not hesitate to reach out if you have any questions. If you are not yet using LiveLike but are interested in integrating our solution, you can also reach out and book a demo with our sales team.

“YES Rewards” Provides Prizes For Fans Who Engage With YES App Content And Features, Commencing With Today’s New York Yankees Game

June 29, 2023 – The Emmy Award-winning YES App and LiveLike have partnered to launch the “YES Rewards” loyalty program, the first app-based loyalty program for TV sports viewing. “YES Rewards” enables fans to earn prizes by engaging with YES App content and features, commencing with today’s YES New York Yankees-Oakland A’s game telecast (3:30 pm ET). “YES Rewards” is expected to be rolled out for YES’ Brooklyn Nets and New York Liberty game telecasts in the future. Click here for “YES Rewards” artwork.

As part of “YES Rewards,” fans earn points based on the number of games and other YES App programs they watch, the amount of time spent engaged with that content, and how frequently they engage with the YES App’s innovative features such as Pick-N-Play and Pick-N-Play Live.

There are a variety of ways fans can earn “YES Rewards” points that are redeemable for gift cards, including:

• Signing up for a YES App account
• Watching live Yankees games (and Nets and Liberty games in the future)
• Watching other YES App programming, including The Michael Kay Show or one of the app’s exclusive lifestyle shows such as Home Plate: New York
• Playing the YES App’s Pick-N-Play and Pick-N-Play Live games

YES App programming is available at no extra cost to fans who receive YES through their traditional pay television service providers such as Optimum, Spectrum, Fios, Xfinity, DIRECTV, DIRECTV Stream, Blue Ridge Communications and Cox Contour, as well as those who purchase a direct subscription to the YES Network. The YES App is accessible exclusively on the Web at www.watchyesnetwork.com and through devices such as Amazon Fire TV, Roku, Apple TV, Google TV and Samsung-connected TVs.

The “YES Rewards” program is powered by LiveLike, a technology company dedicated to empowering digital experiences and building engaged fan communities. “YES Rewards” is, for the first time, providing sports television viewers with an experience similar to what consumers have come to expect in other industries such as airlines, hospitality and credit cards. This YES App program is meant to drive brand affinity, retention and loyalty, identify superfans and reward them by allowing them to complete quests, unlock status badges and earn points that can be redeemed for prizes.

“The YES App was designed to connect fans to their favorite teams while offering an innovative and engaging feature set,” said Jonathan Zarrilli, Manager of Strategy and Business Development, YES Network. “’YES Rewards,’ powered by LiveLike, will tie all of these features together into one ecosystem intended to reward our most engaged fans. We look forward to exploring all the ways that ‘YES Rewards’ can be used to build community and expose users to everything that the YES App has to offer.”

Miheer Walavalkar, co-founder and CEO of LiveLike, said, “As the sports streaming landscape changes, it is more important than ever to be bringing value to fans and subscribers year-round, and the YES App has invested a lot of resources into developing innovative features that put fans first and lean into the power of community. We are delighted to be working closely with the YES team to now incentivize fans to use these features and reward them for showing their passion for their New York sports teams.”

The Emmy Award-winning YES App is the official streaming home of the YES Network, providing a live stream of the network in addition to customizable push notifications, personalized content, alternate feeds of live games, game highlights, exclusive original programming and more.

Built on the three pillars of loyalty, engagement and community, LiveLike equips businesses with custom tools to keep their audiences engaged and generate revenue on their platforms, helping them increase registration, interactions, and sponsorships while reducing churn.

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