LiveLike | Fan Engagement Insights and Blog

Product Update: SDK Updates, Comment Board Moderation & Chat Interception

It’s time for our April 2023 product update! We have exciting news to report, including some SDK updates, greater control capabilities over comment boards and the ability to intercept messages before being published.

WHAT UPDATE ARE YOU MOST EXCITED ABOUT?

Social Graph Now Available on Web & Javascript SDKs

Ability to Ban and Unban Users From Commenting

Ability to Intercept Chat Messages Before They Are Sent

Main SDK Updates:

Our Web SDK now supports Social Graph-as-a-Service, Custom Attributes to Invoked Actions, and Comments-as-a-Service, allowing you to integrate social media elements into your digital experiences seamlessly.
Our Javascript SDK has also been updated to support social graph integration and comment APIs.

Why It Matters

Making our features available on multiple platforms, such as Web and Javascript, is a critical aspect of our strategy. It allows us to offer our clients consistency, accessibility, and flexibility, as they can leverage the same feature on different platforms and thereby use the platform that best meets their needs. Ultimately, our aim is to help our clients save time and money by avoiding the need to develop multiple implementations.

More on Social Graph-as-a-Service

In our March 2023 product update, we announced the launch of social graph-as-a-service for iOS and Android platforms, allowing you to seamlessly integrate social media elements into your LiveLike experiences. Social graph-as-a-service is essentially a feature that represents the relationships between different users within a community or network, allowing you to create more engaging and interactive experiences for your audience.

This feature offers a powerful way to foster meaningful connections between your users and can be a game-changer for your LiveLike experiences. As mentioned, while this feature was previously only available for iOS and Android, this update expands this to include Web and Javascript platforms.

Social Graph-as-a-Service

More Control Over Comments and User Banning on Your Platform

With this update, you can now ban and unban any user from commenting on individual boards or across all comment boards in your app. This powerful feature is similarly accessible to any user that has been granted access to these specific ban permissions. The goal is to oversee and moderate discussions on your platform while allowing your most devoted and trusted users to quickly and easily ban or unban other users as needed, directly from the platform. By default, the Board Moderator and Board Owner roles come with these ban permissions, giving you greater flexibility and control over your comment boards.

Why It Matters

By giving you the ability to let your end-users moderate comments in your app, we aim to enhance your online communities by fostering a sense of belonging and ownership for users with ban permission and encourages active participation for all other end-users. While driving more meaningful brand engagement, this new feature provides a positive experience for other end-users and allows your board moderators and owners to maintain a safe, welcoming environment on your platform.

Comment Board Moderation

Chat Message Interception Capabilities

By using our integration code, you have the ability to intercept message content before it’s sent and apply custom validation and content transformations on the client side. This enables you to ensure that all messages sent through your platform meet your specific criteria while maintaining a seamless user experience.

Our integration code also provides the option to apply business logic that determines whether a message should be sent or not, giving you additional control over your messaging systems and platform environment. With the capability to intercept chat messages, you can guarantee that your users stay appropriate and on topic and that your messaging system functions as intended.

Chat Interceptor

We hope you enjoy these new updates, and please do not hesitate to reach out if you have any questions. If you are not yet using LiveLike but are interested in integrating our solution, you can also reach out and book a demo with our sales team.

Collect First and Zero-Party Data With LiveLike

by LiveLike | LiveLike Blogs

In today’s competitive business landscape, data is the backbone of decision-making for organizations. Professionals in the field, like customer data and analytics managers, are acutely aware of this and understand that data collection and analysis are critical to achieving long-term business success. By understanding customers’ preferences, behaviors, and needs, businesses can serve them better, increasing user retention and brand loyalty.

However, not all data is created equal. With privacy regulations and consumer mistrust on the rise, first-party and zero-party data are the most valuable data sources. First-party data is directly collected from customers—through purchase history, website interactions, etc.—while zero-party data is voluntarily shared by customers with brands—through feedback surveys, questionnaires, etc. These data types can provide valuable insights into customers’ attitudes, interests, and intent, making them essential for businesses to collect.

LiveLike’s audience engagement suite prioritizes collecting first and zero-party data, providing a valuable tool for businesses to unlock insights into their customers and build brand fandom. This blog post will explore all the ways LiveLike can help companies seamlessly collect first and zero-party data on their platforms, empowering them to make informed decisions and stay ahead of the competition.

How Can LiveLike Be Used to Collect First and Zero-Party Data?

1. Interactivity & Data: Infuse Interactivity to Learn More About Your Customers

Interactive tools such as quizzes, polls, and cheer meters are highly effective ways to collect first and zero-party user data on your platform. These tools can be used to quickly gather information about user preferences, interests, and behaviors, as well as to engage users and provide them with a more personalized experience.

By encouraging users to participate in these interactions, you can gather valuable insights and engagement metrics that can help you improve your products and services, create targeted marketing campaigns, and enhance the overall customer journey without interrupting or disturbing your users’ experience on your platform.

LiveLike’s robust analytics capabilities help businesses to interpret the data collected and use it to inform their marketing and advertising strategies. Our user-friendly interface and customizable features make it easy for brands to create interactive experiences that align with their brand messaging and values.

Example: A beauty brand might use a poll to ask their audience which product they prefer in their new line. A sports brand might create a trivia quiz that tests its audience’s knowledge about a prominent football player before a playoff game.

2. Community & Data: Group Chats & Sentiment Analysis

As well as our suite of interactive features, LiveLike community features offer brands an opportunity to gather valuable data on audience engagement and sentiment and learn more about what kind of communication makes their users tick.

By utilizing live group chats, community discussion forums, and reaction and sticker packs, brands can interact with their customers in real-time and gain insights into how they feel about their products, services, and marketing messages.

Sentiment analysis provides valuable data that brands can use to inform future marketing and advertising strategies, allowing them to create more meaningful and effective campaigns. LiveLike’s analytics capabilities help businesses interpret this data, enabling them to improve their products and services and enhance the overall customer journey.

Ex: An entertainment brand might host a live chat with a famous musician to collect data about their audience’s opinions of the musician, the music genre, the chat format, etc. An e-learning platform might use chat rooms and emoji reactions to analyze what students discussed and reacted to the most during a lecture.

3. Loyalty & Data:

Loyalty programs are a powerful tool for incentivizing desired behaviors and collecting valuable customer data. By offering rewards, points, badges, and leaderboards, businesses can encourage customers to engage with their platform and perform tasks that drive long-term engagement. This data can then be analyzed to identify the most effective behaviors that drive customer engagement and adjust the loyalty program accordingly.

Businesses can also use their LiveLike loyalty program to collect zero-party data by asking customers to provide feedback on their experience, which can be rewarded with points or other incentives. LiveLike’s audience engagement suite provides a customizable loyalty program that can help businesses collect valuable customer data and incentivize these desired behaviors.

Ex: A business might use a leaderboard to track which audience members are most engaged with their brand and offer rewards or incentives to encourage continued engagement.

Moving Forward: LiveLike Integrations with Customer Data Platforms (CDPs)

Recently, we teamed up with some of the best CDPs to unlock the potential of customer data and bring our fan engagement solution even further. By seamlessly integrating with CDPs, we can now collect and analyze user behavior and preference data, enabling us to deliver even more engaging and immersive user experiences.

The integration works in two ways. First, LiveLike can leverage the stored data in CDPs to deliver targeted widgets and interactive modules to specific audience segments, resulting in personalized experiences that are tailored to each user’s interests and preferences. This enables clients to provide hyper-personalized experiences to their users, increasing the chances of customer loyalty and retention on their platform.

Secondly, our interactive engagement tools—quizzes, polls, and leaderboards—are designed to collect valuable customer data from end users that can, in turn, benefit these CDPs. This data can be fed back into the CDPs, enabling LiveLike clients to gain insights into their customers’ attitudes, behaviors, and preferences. This information can be used to refine marketing and advertising strategies, optimize customer experiences, and build stronger relationships with customers.

Overall, the integration of LiveLike’s fan engagement solution with CDPs has and continues to help businesses unlock the full potential of their customer data and deliver even more engaging and immersive user experiences.

LiveLike x CDPs

Benefits of Using LiveLike for First and Zero-Party Data Collection

Overall, using LiveLike’s audience engagement suite to collect first and zero-party data offers several major benefits. These include:

Collecting valuable user data that can be used to create more personalized experiences and improve customer retention
Creating highly engaging experiences that are tailored to your brand and audience
Improving marketing strategies based on insights gained from data analysis
Positioning yourself to continuously optimize experiences on your platform and ensure maximum ROI

In conclusion, collecting first and zero-party data is essential for businesses that want to gain a deeper understanding of their customers and create more personalized experiences. By using the LiveLike audience engagement suite, businesses can collect this data in a seamless and engaging way while also providing their audience with fun and interactive experiences.

With the ability to customize experiences, leverage data insights, and continuously optimize data collection processes, LiveLike provides businesses with the tools they need to stay ahead of the competition and create engaging experiences that drive customer loyalty.

All in all, if you’re looking to collect first and zero-party data on your platform and take your audience engagement to the next level, LiveLike is the platform for you.

Get in touch to learn more about the importance of first and zero-party customer data or to find out how LiveLike can enhance your platform experience.

Contact Us

LiveLike 2023 Product Roadmap and Strategy

LiveLike to Bring Powerful Engagement Tools to the AWS Marketplace and Amazon’s IVS

NEW YORK, NY – APRIL 17, 2023 – LiveLike, a technology company dedicated to empowering digital experiences with enhanced interactive capabilities, announced today that its engagement and gamification tools are now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). LiveLike’s ready-to-use tools can enhance an online platform’s user experience in just a few weeks.

LiveLike’s platform is built on the three pillars of interactivity, community, and loyalty. It enables and empowers businesses to retain, monetize, and engage their audience by bringing a suite of features to owned and operated platforms, decreasing the risk of losing users to third-party social networks. These features are proven to boost revenue through increased registration, interactions, impressions and sponsorship, as well as reducing churn and creating loyalty.

“We are committed to creating communal experiences for our partners, and by working with AWS, we have the opportunity to reach even more businesses that are looking to grow and engage with their audiences, retain and monetize their user bases using our platform and with that, access to zero-party data,” said Miheer Walavalkar, CEO and co-founder of LiveLike. “For years, we have built a strong track record by working with companies across sports, entertainment and other verticals, to enable them to foster active, engaged communities via social features like group chats, activity feeds, rewards programs and leaderboards that encourage interactivity and loyalty. We look forward to working with AWS to create even more opportunities that will enable our partners to achieve their business goals.”

By being built upon and powered by AWS, LiveLike offers its clients a dynamic, secure, and scalable platform that operates globally. With access to a range of powerful AWS services, including Amazon Simple Storage Service (Amazon S3), Amazon CloudFront, Amazon Aurora, and Amazon Simple Queue Service (Amazon SQS), LiveLike is able to deliver immersive and high-performing media experiences that are reliable and lightning-fast. LiveLike clients can trust that their data and applications are secure and benefit from the robust security measures and advanced features provided by AWS.

LiveLike Interactive Features Now Available in AWS Marketplace

LiveLike to Bring Powerful Engagement Tools to the AWS Marketplace and Amazon’s IVS

Product Update: Social Graph and User Presence

It’s time for our March product update! We have exciting new developments to report, including the launch of two new community-driven features: social graph-as-a-service and user presence-as-a-service!

Social Graph-as-a-Service (SGaaS)

Social Graph-as-a-service (SGaaS) is an API-first service that enables LiveLike clients to let their users connect directly within their platform. With this powerful new feature, clients can enhance their user engagement and retention rates by allowing users to add friends and/or follow other users and connect with each other on the platform, a proven strategy for boosting audience engagement.

Thanks to the social graph feature, our clients can:

Hyper-personalize the user experience by letting users create their own network;
Encourage social interactions and reinforce users’ sense of belonging on the platform;
Retrieve critical first and zero-party data and gain a deeper understanding of their users;
Integrate social graph capabilities with existing LiveLike features and user data

How Does It Work?

At its core, a social graph is a diagram that represents relationships between individuals within a social network, like Facebook or LinkedIn, or any other online platform community. SGaaS works by allowing developers to access and analyze the social graph data through an API.

The API provides a set of endpoints that can be used to retrieve different types of information about a user’s social graph, such as their friends, followers, posts, and interactions. Developers can then use the API to analyze the data and generate insights or personalize the end-user experiences by integrating data-driven social features into their applications.

One of the key benefits of SGaas is that it saves developers the time and resources required to build and maintain their own social graph infrastructure. Instead, they can leverage the platform’s infrastructure and focus on building innovative applications that use social data.

The Benefits of Social-Graph-as-a-Service

SGaaS is a must–have for your users as it can significantly impact their online experience and meet these new user expectations for community-based platforms. It can help your users discover new connections and expand their social networks, increasing engagement and loyalty to your brand and platform.

Improving fan engagement and retention can be highly beneficial for your business, as it can lead to a significant increase in overall revenue. By providing developers with a powerful tool for accessing social graph data and creating hyper-personalized experiences, you will likely attract a greater amount of users, leading to increased user adoption and usage, as well as higher revenue from advertising and other monetization strategies.

Moreover, by providing a secure and standardized way for developers to access social graph data, SGaaS can help you build trust with your users and improve your reputation as a responsible platform. This can result in increased user loyalty and positive word-of-mouth, which can drive user acquisition and retention even further.

How to Use Social Graph For Your Business

There are many potential use cases for social graph-as-a-service, such as:

Making Personalized Recommendations: SGaaS can be used to analyze a user’s social graph data to provide personalized recommendations for content, products, or services. For example, a music streaming app could use SGaaS to suggest new artists or songs based on a user’s social connections and listening history.

Analyzing Social Networks: SGaaS can be used to analyze social connections between users to identify influencers, communities, and trends. For example, a marketing company could use SGaaS to identify key influencers in a particular industry or social network and target them with personalized marketing campaigns.

Detecting Fraudulent Behavior: SGaaS can be used to detect and prevent fraudulent activities by analyzing social connections and behavior patterns. For example, a financial institution could use SGaaS to identify fraudulent transactions by analyzing social connections between account holders.

Matching Jobs to Potential Employees: SGaaS can be used to match job seekers with potential employers based on social connections and skills. For example, a job search platform could use SGaaS to suggest job openings to users based on their social connections.
Moderating User-Generated Content: SGaaS can be used to identify and remove inappropriate or harmful content by analyzing social connections. For example, a social media platform could use SGaaS to detect and remove hate speech or cyberbullying based on social connections between users.

Overall, SGaaS can be a powerful tool for building more personalized and engaging social applications, improving privacy and security, and helping users discover new connections and opportunities.

The Social Graph service can also be integrated with other LiveLike functionalities, including chat rooms to enable users to locate the rooms their friends are in, widgets to allow users to compare their quiz results with their friends or followers, leaderboards to filter ranks based on “friends only,” and more.

Get Started With Social Graph-as-a-Service

User Presence-as-a-Service (UPaaS)

Along with Social Graphs, we’ve launched another community-building service: User Presence-as-a-Service or UPaaS. UPaaS is a cloud-based service that provides real-time information about a user’s online or mobile device presence to other applications, services, or users. UPaaS enables developers to build applications and services that can detect and respond to a user’s presence in real-time, allowing for more personalized and contextual experiences.

Thanks to the user presence feature, our clients can:

Monitor real-time user activity on their website or application
Track user engagement and behavior patterns
Identify areas for improvement and optimization
Improve customer satisfaction and retention rates
Make data-driven decisions based on user insights
Enhance their overall user experience and user interface design

How Does It Work?

User presence as a service is a tool that allows businesses to monitor the activity of individual users on their website or application in real time. This service uses tracking technologies, such as cookies or browser fingerprinting, to identify and track users as they interact with the site or app.

The data collected through user tracking is then used to create real-time reports and dashboards that show how many users are active on the site or app, what they are doing, and how long they are staying on the platform. This information provides businesses with insights into user behavior patterns, such as which pages or features are most popular, which ones are causing users to drop off, and which ones are leading to conversions.

UPaaS typically works by integrating with a user’s device, application, or browser to detect their presence and status, such as whether they are online, offline, idle, or busy. This information is then transmitted to other applications or services via an API, enabling them to respond to the user’s presence and provide a more relevant and engaging user journey.

By using this service, platform owners allow their users to:

Determine status data to send more effective and targeted communications to users, including when they are online, offline, joining or leaving a channel, and subscribing or unsubscribing to a channel
Collect critical information on the platform sections or experiences your users are engaging with
List out which users are present in a given section of your experience
Update custom User Presence status data like matchmaking IDs, lobby names, heart rates, etc.

The Benefits of User Presence-as-a-Service

User presence as a service is a must-have tool for end-users as it provides businesses with valuable insights into how users are interacting with their website or application. By monitoring user activity in real time, businesses can gain a better understanding of how users are using their site or app, which can help them optimize their user experience and engagement strategies.

One of the key benefits of user presence services is that they can improve the overall user experience. By providing businesses with insights into user behavior patterns, user presence services can help them identify areas for improvement and optimization. This information can be used to make the site or app more intuitive and easier to navigate, ultimately leading to higher user satisfaction and retention rates.

User presence services can also help businesses resolve issues more quickly. By identifying issues and errors in real time, businesses can reduce downtime and improve user satisfaction. Additionally, user presence services can help businesses personalize their engagement strategies by tracking user behavior and providing targeted marketing campaigns or personalized recommendations.

Another important benefit of user presence services is increased security. By tracking user behavior, user presence services can help businesses identify and prevent fraudulent activity, such as account takeovers or other forms of cybercrime.

How to Utilize User Presence For Your Business

There are many potential use cases for User Presence-as-a-Service. Some examples include:

Messaging Apps: A messaging app can use User Presence to display the online or offline status of a user’s contacts. This can be useful for users who want to know if someone is available to chat before sending a message. Additionally, the app can provide feedback to users when they attempt to message an offline contact. This can help to prevent frustration and ensure that messages are sent to users who are more likely to see them.
Fitness Apps: A fitness app can leverage User Presence to show which classmates and friends are online and available for virtual workouts or to share their fitness progress. This can help users connect with each other quickly to find exercise buddies and provide motivation for staying active. Additionally, the app can display which fitness classes their online friends are currently in, allowing users to join in if they are interested or simply be motivated by their friends’ progress.
Gaming Apps: In a gaming app, User Presence can be used to indicate which friends are currently online and available to play games and connect with. Additionally, User Presence can show the game that an online friend is currently playing on their profile so that other friends can discover new games with them or quickly join in. User Presence can also enable users to find and join game lobbies where their friends are waiting, providing a more social gaming experience and increasing their engagement with the app.

Like our Social Graph feature, this capability can also be integrated with other LiveLike functionalities, such as chat rooms and leaderboards, allowing users to see who is available to chat or offering quests to reward users who log in multiple times. User Presence can be combined with:

Social Graphs: Apart from viewing a list of the friends they follow, users can also see their online or offline status and what they’re doing within the platform.
Chat Rooms: Users can view the list of users currently present in a chatroom.
Loyalty Features: Users can earn rewards based on their online activity and participation in specific areas of your platform.

Allowing users to see when their friends are online and what they are doing on the platform can enhance their sense of connection and in-app social engagement. It enables them to initiate conversations and engage with their friends in real time, fostering a sense of community and enhancing their overall user experience. As well, linking User Presence to rewards encourages users to return to your platform more frequently and for longer periods of time.

Get Started With User Presence-as-a-Service

By integrating User Presence and Social Graphs into your platform, you can provide a similar interactive and social experience to social media platforms, catering to modern users’ strong desire for connection and community online. User Presence enables real-time communication and collaboration, while Social Graphs enable users to connect based on their shared interests and preferences. These features offer a personalized and social experience for your audience while also providing valuable user data to optimize your platform’s content and target effective advertising and marketing efforts. This approach can help you retain your users and reduce the risk of losing them to social media platforms, giving you a competitive advantage in the evolving digital era.

Personalizing User Experiences With Customer Data Platforms

The digital era has brought about a change in user behaviour and expectations, with customers now craving personalized, engaging experiences from the brands they interact with. This trend is particularly significant in the sports and media industry, where customer engagement is paramount to the success of any business platform.

The emergence of Customer Data Platforms (CDPs) has been a response to this shift, providing brands with an opportunity to create hyper-personalized experiences for their customers through comprehensive, unified customer data. That’s why LiveLike has teamed up with some of the best CDPs out there to unlock the potential of customer data and bring our fan engagement solution even further.

By combining our offerings, rich first-party data stored in CDPs can be used to target and personalize experiences delivered via LiveLike’s engagement suite, data which can then inform polls, quizzes, alerts, promotions and more, helping brands to reduce churn and improve monetization. Similarly, CDPs benefit from the valuable first and zero-party data collected by LiveLike, allowing for the creation of more comprehensive customer profiles for businesses.

In this article, we explore the power of CDPs and how our integration with top-tier CDPs enhances the experience for LiveLike clients.

First Thing First: What is a Customer Data Platform/CDP?

Simply put, CDPs are software platforms that collect and organize customer data from multiple sources, such as websites, mobile apps, and social media. This data can be used to create comprehensive customer profiles, which can then inform marketing strategies and personalize customer experiences.

Since the main objective of the LiveLike solution is to engage users and enhance the platform experience, our partnership with high-class CDPs was a natural progression. By seamlessly integrating with CDPs, we can collect and analyze data on user behavior and preferences, enabling us to deliver even more engaging and immersive user experiences.

Effective Audience Segmentation Using Crucial User Data

Using a CDP has several benefits for companies, one of which is creating a single customer view. This means that all customer data is able to be stored in one place, making it easier for companies to analyze and understand their customer’s behaviors and preferences.

Companies can use these single customer views to quickly analyze interactions across multiple touchpoints, such as websites, mobile apps, social media, and customer service interactions. This allows them to identify patterns, trends, and opportunities to improve the customer experience and create tailored marketing campaigns, personalized content recommendations, and customized offers.

CDPs also enable audience segmentation, which involves dividing a company’s customer base into specific groups based on characteristics such as demographics, behavior, or interests. This enables brands to tailor their marketing efforts to specific groups effectively. By providing a single, comprehensive view of each customer, companies can quickly segment their audience based on various criteria and target them more effectively.

For example, let’s take a sports retailer that wants to market their products to customers based on age and location. Using the CDP, the company is able to create age and location-specific segments, including those aged 10-15 years who are interested in football and live in the Northeast region of the US.

For this specific segment, the company could create targeted campaigns that appeal to younger customers, such as promotions on youth football equipment or apparel featuring local teams. They could also create content on their social media accounts featuring popular football influencers from the Northeast region.

As you can imagine, the marketing efforts for this example campaign would be extremely different from if that same company wanted to target baseball fans aged 50+ years in the Midwest region. In this case, the retailer might promote deals on baseball bats or gloves suitable for older players in colder climates. In each case, using a CDP to segment their audience based on demographics and behavior allows them to tailor their marketing efforts and increase the relevance and effectiveness of their campaigns.

CDP Integration Brings Powerful Audience Insights to LiveLike Clients

So, how does LiveLike fit into the equation?

As you already know, LiveLike offers the best possible solution to fan engagement with its modular toolkit of interactive and informative widgets, live chat capabilities, web3 services, and loyalty rewards programs. With our suite of modular tools like polls, cheer meters, alerts, and trivia quizzes, our clients can deliver personalized, interactive experiences across their digital platforms that keep their users engaged, informed, and eager for more.

By leveraging customer data stored in CDPs, LiveLike is now able to provide even more personalized experiences by combining our capabilities with real-time user insights and thorough audience segmentation. This is achieved through two different approaches:

Firstly, we can use the data stored in the CDPs to deliver targeted widgets and interactive modules to specific audience segments. This allows LiveLike clients to provide a more tailored experience for their users based on their interests and behaviors.

Secondly, we can connect user segments with our loyalty rewards systems to drive desired end-user actions and behavior for each specific audience segment. By using the data stored in CDPs, our “custom action” system can be easily connected to specific user actions or segments to provide targeted rewards that drive desired behavior from users on the platform. This approach allows our clients to incentivize certain user actions and drive engagement in a more personalized and effective way.

360° Customer Profiles Inform LiveLike Interactive Experiences

The integration of CDPs has not only improved LiveLike’s interactive capabilities, but it has also made the process of rewarding users for completing certain actions much easier for LiveLike’s clients. Before this integration, LiveLike clients would have to connect to their APIs in order to reward their users for completing certain actions. This process could be time-consuming and require technical expertise.

However, with the pre-built connector that comes with the integration of CDPs, LiveLike clients can now easily connect user actions to LiveLike’s “custom action” system for user-specific loyalty rewards. This means that clients can now reward their users without having to connect to an API or write any code. This makes the process of rewarding users much more accessible and user-friendly, allowing LiveLike clients to focus on creating engaging content and driving user loyalty rather than spending time on technical integrations.

This ease of use is, of course, a major advantage of integrating with CDPs. By simplifying the process of rewarding users for completing specific actions, LiveLike clients can more easily drive customer engagement and loyalty, meaning more clients can benefit from LiveLike’s loyalty capabilities, regardless of their technical expertise.

Powering CDPs Through LiveLike Audience Engagement

While CDPs allow fan engagement platforms to power data-driven custom experiences, the reverse is also true. In the case of LiveLike, our interactive engagement tools work to collect valuable customer data from end-users that can majorly inform CDPs. Through our extensive suite of interactive widgets—polls, quizzes, cheer meters, sliders—and loyalty systems—points, badges, leaderboards—LiveLike is constantly gathering first and zero-party data from its clients’ end users, gaining access to important user information regarding behavior, segmentation and interests.

These interaction points become valuable first-party and zero-party data that LiveLike can feed into CDPs, to then create more comprehensive customer views for businesses. This data enables businesses to segment their customers more effectively, leading to more tailored marketing strategies and data-driven platform experiences.

All in all, CDPs have transformed how businesses engage with their customers, and fan engagement platforms like LiveLike are instrumental in enhancing this process. Through the combination of LiveLike’s first and zero-party user data, interactive fan engagement tools, and loyalty rewards systems, with the 360° customer views made available by CDPs, LiveLike clients have access to a comprehensive and seamless solution to fan engagement.

The integration enables these clients to gain real-time insights into customer behavior and preferences and allows them to adjust their marketing and engagement strategies on the fly. With this ability to make data-driven decisions, brands can optimize their marketing efforts, enhance customer satisfaction, and improve ROI outcomes. By harnessing the power of CDPs, LiveLike continues to drive innovation in the fan engagement industry and help our clients stay ahead of the curve in the ever-evolving digital landscape.

Get in touch to learn more about customer data platforms or to find out how LiveLike can enhance your platform experience.

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Spreading the LiveLike Word with ChatGPT

By now, you’ve likely been introduced to the wonder that is ChatGPT—and whether you love to hate it or hate to love it, it proves to be an incredible tool.

After giving ChatGPT a quick overview of what LiveLike does, we challenged it to share the information in as many different styles as we could think of, from raps to haikus. Check it out and let us know your favorite pitch format!

Market-Style

“Step right up, folks! Get ready for the catch of the day! I’ve got the finest product you’ll ever lay your eyes on, and I guarantee it’ll be a real catch for your live streams and digital platforms! Introducing LiveLike, the ultimate solution for audience engagement!

With its three pillars of interactivity, community, and loyalty, LiveLike is sure to keep your audience hooked. Whether it’s mini games, trivia quizzes, or emoji sliders for interactivity, chat rooms, social graphs, and activity feeds for community building, or points, rewards, leaderboards, and quests for loyalty, LiveLike has it all.

And the best part? LiveLike is the perfect fit for all types of platforms, from simple websites to live streams and other digital platforms! So don’t wait; try LiveLike today!”

Haiku

Interactive suite,

Audience engagement boost,

LiveLike leads the way.

Radio Teaser

“Attention all live streamers, brands, and others organizations! Are you tired of lacklustre audience engagement? Well, have no fear because LiveLike is here! With its unique combination of interactivity, community building, and gamification, LiveLike is changing the game. Keep your audience engaged with mini-games, trivia quizzes, and emoji sliders. Connect with fans through chat rooms, social graphs, and activity feeds. And reward your audience with points, rewards, leaderboards, and quests. It’s the ultimate solution for you, so don’t wait any longer; try LiveLike today! Your audience will thank you.”

LiveLike Audience Engagement Suite (Radio Ad Edition)

by AI | LiveLike x AI

Audio Player

00:00

Use Up/Down Arrow keys to increase or decrease volume.

Poem

A new solution has come to town,

Bringing engagement that’s never found.

LiveLike is the name, you’ll see,

It’s here to change the way things be.

Interactivity, its first feature,

With mini-games and quizzes to bring the heat up.

Emoji sliders and cheer meters, it’ll bring pleasure,

To the audience, it’s like a treasure.

Community building, its second part,

Connecting fans with ease, from the heart.

Chat rooms, social graphs, and activity feeds,

It’s what the virtual fan zones really needs.

And lastly, its gamification system, so bold,

With points and rewards, it’s a story untold.

Leaderboards, badges, and quests, it’s a real gold.

For the audience, it’s a story never old.

So don’t hesitate, give it a try,

LiveLike is here, to make your live stream fly.

For the audience and brands, it’s a win-win,

Bringing engagement like never seen.

TV Ad

[Scene: A live stream with a dull audience and low engagement. The presenter looks disinterested and the audience is just passively watching the screen.]

Narrator (voiceover): “Are your live streams lacking excitement? Are your digital platforms feeling empty? It’s time to bring the energy back to your audience with LiveLike!”

[Scene: A live stream powered by LiveLike. The presenter is now full of energy, interacting with the audience through mini games, quizzes, and emoji sliders. The audience is now fully engaged, cheering and participating in the show.]

Narrator (voiceover): “With its unique combination of interactivity, community building, and gamification, LiveLike is changing the game. Keep your audience engaged with mini games, trivia quizzes, and emoji sliders. Connect with fans through chat rooms, social graphs, and activity feeds. And reward your audience with points, rewards, leaderboards, and quests.”

[Scene: An audience member receives a reward and cheers in excitement.]

Narrator (voiceover): “It’s the ultimate solution for live streamers and digital platforms. So don’t wait any longer, try LiveLike today!”

[Scene: The LiveLike logo appears on the screen with the tagline “Bringing engagement to life.”]

Rap

[Chorus]

LiveLike, the audience engagement suite

Bringing fans and brands together, it can’t be beat

With interactivity, community, and loyalty, oh so sweet

It’s the future of live streaming, it’s the ultimate treat

[Verse 1]

Start with interactivity, mini games galore

Trivia quizz, polls, cheer meter, and so much more

Emoji sliders and buzzers, you won’t be bored

It keeps the audience engaged, like never before

[Chorus]

LiveLike, the audience engagement suite

Bringing fans and brands together, it can’t be beat

With interactivity, community, and loyalty, oh so sweet

It’s the future of live streaming, it’s the ultimate treat

[Verse 2]

Community building, connecting fans with ease

Chat, social graphs, activity feeds, all you need

Public, private, influencer chat, no disease

It’s a virtual fan zone, a place to please

[Chorus]

LiveLike, the audience engagement suite

Bringing fans and brands together, it can’t be beat

With interactivity, community, and loyalty, oh so sweet

It’s the future of live streaming, it’s the ultimate treat

[Verse 3]

Gamification system, it’s all about the fun

Points, rewards, leaderboards, and quests on the run

Badges and challenges, a race to be number one

It keeps the audience engaged, ’til the day is done

[Chorus]

LiveLike, the audience engagement suite

Bringing fans and brands together, it can’t be beat

With interactivity, community, and loyalty, oh so sweet

It’s the future of live streaming, it’s the ultimate treat

LiveLike Audience Engagement Suite (Hip Hop Edition)

by AI | LiveLike x AI

Audio Player

00:00

Use Up/Down Arrow keys to increase or decrease volume.

Get in touch to learn more about the LiveLike fan engagement suite or to find out how LiveLike can enhance your platform experience.

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Product Update: Swift and Kotlin SDKs & New Comments Capabilities

It’s time for our February product update! We have exciting new developments to report, including the recent availability of Swift and Kotlin SDKs, expanded comments-as-a-service capabilities, and more.

The LiveLikeSwift SDK Now Available!

This month, we rolled out a pure Swift module that can be used on iOS and brings additional support to watchOS, tvOS, and macOS.

Swift is a powerful, open-source programming language used for building a wide range of software applications. And by developing a Swift SDK, we’re introducing some major perks to developers, businesses and users alike: think increased productivity, a better user experience, improved interoperability, and stronger security.

Since our Engagement SDK was designed specifically for iOS and built with the inclusion of iOS stock UI, its compatibility is limited to the iOS platform. To overcome this limitation and make the Engagement SDK accessible to a wider range of platforms, we developed the Swift SDK to allow for compatibility across all platforms that can run Swift.

And the best part? Swift is a lightweight language, which means faster download speeds, a quicker installation process, lower storage requirements, and a smoother performance overall!

Check It Out

The LiveLike Kotlin SDK Now Available!

Along the same lines, we similarly developed a pure Kotlin module that is compatible with other Kotlin environments like Fire OS and can be used on the server.

Kotlin is a modern, cross-platform programming language that has gained popularity in recent years, especially for Android development. Some of the key benefits of using Kotlin include its compatibility with Java, improved code quality, better error handling, and its ability to save time and money in the development process. Plus, it’s a cross-platform language, which means you can use it to build apps for Android, iOS, and the web.

The LiveLike Engagement SDK was built with Android stock UI and is only compatible with Android. To expand its usability, we developed the Kotlin SDK to allow for compatibility with all platforms that can run Kotlin. Similar to our Swift SDK, the newly developed Kotlin SDK is also smaller in size since it doesn’t come bundled with UI components, meaning quicker download speeds and installation time, lower storage requirements and a faster, more responsive performance.

Check it Out

Add, Reply, Sort and Manage comments Via API, iOS, and Android SDKs

In addition to our Comments-as-a-Service launch, this latest update enables our clients to manage comments and comment boards more thoroughly and efficiently on their platform. Take control of user discussions by adding, replying to or sorting comments via iOS and Android SDKs and managing comment boards via Web SDK. With this new update, you can now get comments and replies in any sorted order—eg. newest to oldest—and create, list, update, or delete individual comments.

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Get Personal: The Power of Customization on Your Platform

Customization has become a crucial aspect in today’s market, where the ability to personalize the user experience can mean the difference between success and mediocrity for a business. By offering a platform with a wide range of customization options, you empower your clients to create a truly unique experience that resonates with their target audience and sets them apart from the competition.

From interactive features to loyalty programs and beyond, giving your clients the tools they need to tailor their offering to their specific user needs is a surefire way to drive fan engagement and satisfaction. In fact, 71% of consumers expect a personalized digital experience when they go online, and 76% get frustrated when they don’t find it.

In other words, customization is KEY; that’s why the LiveLike engagement suite offers a wide range of customization options, from branded interactive widgets and live chats to customizable loyalty rewards programs and web3/NFT solutions. With these tools, you can create a truly unique and personalized experience that sets your platform apart from the rest and keeps your audience engaged and coming back for more.

In this article, we’re breaking down the main reasons why customization is so crucial for the success of your digital platform.

First Thing's First: Why is Non-Customizability a Problem?

Before we dive into the benefits of customizing your platform, let’s talk about the potential drawbacks of not prioritizing it.

Non-customizability can present a number of issues for platforms, including:

Lack of User Engagement

In 2023, people crave authentic brand experiences, including feeling like it was made specifically to meet their needs and certain user expectations. About 76% of consumers are more likely to consider purchasing from brands that offer this kind of personalization.

Because of this, a one-size-fits-all approach to a platform’s features and functionality can lead to a lack of fan engagement. Without the ability to personalize their user journey or feel as though the experience was made for them, users are likely to lose interest more quickly in a brand and seek alternative solutions that are more customized.

Limited Platform Differentiation

In a crowded market, non-customizability can limit a platform’s ability to differentiate itself from the competition. Without customization, a platform can be perceived as just another generic offering that fails to address the unique needs and preferences of its users.

For example, consider two platforms offering event management services. The first platform provides a one-size-fits-all solution that is not customizable, and the second provides a range of customization options like personalized branding, custom event pages, and unique agenda-building tools. Which platform do you think event planners are going to choose?

The answer is clear: the second platform, with its customizability, is much more likely to be chosen as it offers a unique and tailored experience for each event planner’s specific needs.

Missed Monetization Opportunities

Customization options not only enhance the user experience, but they can also provide monetization opportunities for a platform. The ability to offer premium features or services to users who are willing to pay for them can result in significant revenue streams for a platform. This is because users are often willing to pay for a premium experience that is tailored to their specific needs and preferences.

For example, consider a platform that provides custom branding options. The platform could offer basic branding options for free, while offering premium options such as custom logo design or personalized event pages for a fee, a monetization opportunity that would not have been possible without the customization options the platform offers.

So, What Are the Benefits of Customization on a Platform?

Besides avoiding these downfalls, customizing your platform also offers a multitude of benefits, including increased user satisfaction, better user adoption, and heightened customer retention. By providing a tailored experience, customization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase marketing spend efficiency by 10-30%.

Whether it’s through offering customizable dashboards and profiles, user-generated content, configurable settings, a variety of platform themes and skins, third-party integrations, or AI-powered recommendations to adhere to your individual users’ interests and behavior, customization is a key factor in delivering a platform that truly empowers users and drives success.

So, why not make customization a priority and reap the rewards of a more engaged and loyal user base?

Let’s get into the major benefits of customization:

Increased User Satisfaction & Engagement

As we’ve mentioned, customization allows users to personalize their experience, leading to higher user satisfaction and engagement levels. By allowing users to personalize their experience, they are more likely to be satisfied with the platform, continue spending more time on it, and interact with more content and features. This added customization also boosts brand loyalty, as users are more likely to feel a stronger connection and ownership over their experience.

Increased User Retention

A platform that is able to provide a personalized experience is more likely to retain users over time, as they feel that their needs and preferences are being addressed and met. When users can tailor the platform, they are more likely to remain loyal and continue using a platform. This increased user retention can lead to increased revenue, customer loyalty, and long-term success for the platform.

Access to Crucial User Data

When users are given the ability to customize their experience on a platform, they are more likely to engage with it and form a deeper connection with the brand. By personalizing various aspects of the platform, such as their profile, preferences, and settings, users are providing valuable information about themselves to the company. This information can then be analyzed to gain insights into the preferences, habits, and needs of the user base as a whole.

For example, a company offering a personalized music streaming service may collect data on the genres and artists that individual users listen to most frequently. This data can then be used to improve the platform’s recommendation engine, ensuring that users are being served music they are more likely to enjoy. Additionally, the company may use the data to identify new music trends and adjust its content offerings accordingly, providing users with a better and more relevant music experience.

At LiveLike, we understand that customization provides a personalized and unique experience for each and every end-user; that’s why it remains such a critical aspect of the LiveLike engagement solution. Every individual has different needs and preferences, and offering customization capabilities allows our clients to cater to those differences and create a truly tailored platform experience.

With customization, we’re able to offer platforms the ability to meet the specific requirements and goals of each fan and user, resulting in increased satisfaction, engagement, and overall growth. In short, customization is a key factor in delivering a platform that truly empowers users to achieve their objectives and drive their success.

Want to learn how LiveLike can help you customize your platform experience for users? Contact us today.

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Increase User Engagement By 2.5x With the mParticle LiveLike Integration

Personalize Interactive Digital Experiences to Maximize Engagement and Conversion With the mParticle LiveLike Integration

Standing out in the post-covid era is harder than ever before. Consumer attention spans continue to plummet, and the rate of new content creation is accelerating. In the modern digital landscape, personalization, context, and engagement are the best currency.

mParticle’s integration with LiveLike enables brands to bring the 360° customer view available in mParticle into LiveLike, the most complete digital experience platform, in order to deliver contextual and immersive customer experiences. The integration enables data-driven teams to maximize fan engagement, increase retention rates, and open new monetization opportunities.

mParticle and LiveLike

LiveLike is a digital engagement platform that transforms digital users into engaged fans through customized, interactive experiences. Interactive Widgets, Live Chats, and Rewards programs can be fully customized to meet a brand’s digital product objectives.

mParticle is an AI Customer Data Platform that helps brands such as Starbucks, NBCUniversal, Spotify and Airbnb turn customer data into insights, and insights into action. By collecting data from across sources in real time, creating a 360° customer view, and streaming data to downstream tools through 300+ productized integrations, mParticle enables teams to deliver real-time, personalized experiences that are consistent across channels.

By connecting data from mParticle to LiveLike, Product, Marketing, Commerce, and CX teams are able to use the most relevant data to inform and optimize immersive digital experiences.

How It Works

Data is collected via native SDKs, or sent to mParticle via RETL, S2S API, or flat file uploads
mParticle associates the events to a profile and adds the profile to any relevant audience
Event Integration: data collected or ingested by mParticle can be forwarded to LiveLike in real-time
LiveLike’s engagement and interaction experiences are informed by data from mParticle
Feed integration: loyalty, rewards, engagement, and other zero-party data can be fed back to mParticle, and can be made available to other platforms

Benefits

Built on the three pillars of interactivity, community, and loyalty, LiveLike’s 360° solution brings fan engagement to owned and operated platforms, allowing them to avoid dependency on third-party ad and gaming platforms. The LiveLike engagement suite is modular and fully customizable to meet the needs of a diverse range of business needs and product goals, and can be easily integrated via Web Embed Codes, SDKs (iOS, Android, Web), and APIs.

Use the 360° Customer Profile in mParticle to Inform Experiences in LiveLike

Rich first-party data stored in mParticle can now be used to target and personalize experiences delivered via LiveLike’s engagement suite. This data can inform polls, quizzes, alerts, promotions and more, helping brands to reduce churn and improve monetization.

Build a First-Party Data Asset

The mParticle LiveLike integration can ingest data via LiveLike engagement widgets, allowing companies to develop and own a new proprietary set of customer data. Companies can use this data to gain a deeper understanding of their customers and to target their audience more effectively through the mParticle platform.

Coordination With Other Channels, Teams, Tools, and Use Cases

Loyalty and reward programs brands manage in LiveLike can be easily coordinated with programs run in other platforms integrated with mParticle. LiveLike and mParticle customers benefit from mParticle’s existing integration layer—making it possible to connect data from other tools to inform experiences in LiveLike, and making data from LiveLike available in other systems. This allows for even more reach, better customer engagement, and increased revenue.

We are beyond excited to announce this new partnership, combining two incredibly powerful market-leading companies.

To learn more about how to get started with mParticle and LiveLike, schedule a custom demo here.

Maximizing Success: A Guide for Growth Marketing Managers

As a growth marketing manager, you’re on the front lines when it comes to expanding the reach and impact of your company’s products or services. The competition for user retention is intense, and the business environment is constantly changing, making it a challenging and demanding role.

Despite this, if you’re up to the task of consistently experimenting, adapting, and making data-driven decisions to create the best possible user experience, your efforts are almost guaranteed to pay off in terms of driving user acquisition and referral growth.

That being said, it’s always good to get a little help!

In this article, we explore the objectives and KPIs you should have in mind when prioritizing user acquisition on your platform. We also provide some solutions for meeting these objectives and discuss how the LiveLike engagement suite can help growth marketing managers to achieve their retention goals. By following the strategies outlined in this article, growth marketing managers and business owners alike will be able to turn the challenge of user acquisition into a powerful opportunity to drive more revenue.

Goals & KPIs for Driving More Acquisition on Your Platform

The objectives and KPIs for a growth marketing manager can vary depending on the specific goals and targets of the organization. For example, a startup might be more inclined to focus on acquiring new customers, while a more mature business that has already garnered initial brand awareness might be more focused on customer retention and brand loyalty.

For any business, however, growth marketing managers should have a deep understanding of their target audience and be able to develop and implement strategies that align with their organization’s goals to drive business growth. Some common objectives and KPIs include:

OBJECTIVES

Increase User Acquisition: Drive more traffic to the company’s website or app to increase the number of new users.
Improve User Activation: Ensure that new users have a positive first experience and take desired actions, such as making a purchase, completing a tutorial, or signing up for a service.
Boost User Retention: Keep users engaged and coming back to the company’s product or service through personalized experiences, incentives, and effective communication.
Drive Revenue Growth: Maximize conversion rates, upsell opportunities, and customer lifetime value to increase revenue.
Foster Referral Growth: Encourage current users to refer friends and family, effectively expanding the company’s reach without spending additional resources on user acquisition.

KPIs

Acquisition Rate: Number of new users acquired over a specific period of time, typically measured as a percentage of the target number of new users.
Activation Rate: Percentage of new users who take desired actions, such as making a purchase or signing up for a service.
Retention Rate: Percentage of users who continue to engage with the company’s product or service over a specific period of time.
Conversion Rate: Percentage of users who complete a desired action, such as making a purchase or filling out a form.
Average Order Value (AOV): Average amount spent by a customer in a single transaction.
Customer Lifetime Value (CLV): Estimated total amount a user will spend over their lifetime as a customer.
Referral Rate: Number of new users acquired through referrals over a specific period of time, typically measured as a percentage of the total number of new users.

8 Tips to Supercharging Your Growth Marketing Efforts

Now, having knowledge of the best metrics to measure your retention is important, but only if you are going to take the necessary steps to improve them. That’s why it is crucial for growth marketing managers to implement effective strategies with these metrics in mind to drive growth via their digital platforms.

We compiled a list of the top tips and strategies we recommend for maximizing your growth marketing efforts and improving your retention metrics. These include:

1. Personalization

Did you know that 80% of consumers are more likely to buy from a company that provides a personalized experience? That’s why it’s so crucial to make sure the experience on your platform is tailored to your users’ unique needs and preferences.

Whether it’s adapting your platform to different user preferences such as language, time zone, or device type, using your customer data to create personalized blog posts, or offering different promotions to different users based on their demographic information, personalization can work to build stronger relationships with your users and increase their engagement on your platform.

2. A/B Testing

Otherwise known as ‘split testing’ A/B testing essentially means creating two versions of something—copy, images, CTAs, etc—and testing them with different groups of users to see which version performs better. By gaining this information, a growth marketing manager is able to make much stronger data-driven decisions when it comes to improving their platform user experience. By continuously testing different platform elements, they are able to identify areas for improvement and enhance the user experience to drive growth and increase conversions.

3. Paid Advertising

Paid or pay-per-click (PPC) advertising can be an extremely valuable strategy it comes to acquiring new users and driving traffic to your platform. In fact, PPC can generate over twice the number of visitors compared to SEO, with a stunning 200% ROI rate when used effectively. It’s no wonder it’s so crucial for growth marketing managers to prioritize!

Paid advertising can come in the form of search engine ads, social media ads, and display ads, and involves using targeted campaigns to reach relevant users that are likely interested in the products or services you are offering. By creating these targeted campaigns, paid advertising can be a great and cost-effective way to reach large audiences quickly and efficiently in the hopes of acquiring new users.

4. Content Marketing

We’ve all heard the saying: content is king. And it only becomes more important as the markets get more and more saturated. Content marketing involves creating and sharing valuable, relevant, and engaging content that will provide value to your target audience.

This content can take the form of blog posts, videos, social media posts, or even podcast episodes, depending on the type of audience you are trying to reach. The idea behind this is that by consistently publishing valuable content, your users will engage more frequently with your platform and be more likely to share your content with others, driving more organic traffic. By doing this, you’re able to reach new customers without breaking the bank and use your marketing budget for other areas of growth promotion.

5. Referral Marketing

This leads us to the topic of referral marketing. When users are loving your platform—whether it’s because of the content you put out, the experience you provide, or the actual products and services you offer—they are more likely to spread the word.

While great content and a quality product are both key, referral marketing can be achieved by offering incentives or making the referral process more engaging. By gamifying your referral process and making it more interactive via points, badges, leaderboards, or discounts works to incentivize users to recommend your brand to others and results in customer acquisition and brand awareness.

6. Email Marketing

Did you know that in 2022, the number of email users worldwide was 4.3 billion? Email is an easy, cost-effective way to reach the most amount of people at once, and with such strong ROI opportunities, it’s no surprise that it’s a favourite content distribution method for most growth marketing managers. Use email marketing to build and maintain relationships with your users by sending regular, personalized communications to inform them about your company updates.

Make sure to segment your audience based on their behaviors and interests, using customer data and A/B testing to craft messages that are relevant and engaging for your target recipients. By taking the time to nurture these relationships, you’ll ultimately be able to direct more conversions for your business, boost brand loyalty, and encourage desired actions from users.

7. Search Engine Optimization

It’s no secret how effective SEO can be in terms of driving organic traffic to your platform. If you want to boost growth through SEO, it’s important to do some keyword research and make sure you’re using best practices for on-page optimization. This means creating great content that includes the keywords you want to target, using meta tags, adding descriptions to images and videos, and making sure your website is easy for search engines to understand.

And don’t forget the importance of backlinks—getting links from other high-quality websites can give your platform a big boost in search results. By focusing on SEO, you can increase your visibility and reach a more engaged audience, which can lead to more growth and success for your platform.

8. User Onboarding

User onboarding is a critical component of any growth marketing strategy, as it prioritizes those users who are experiencing your brand for the first time. A streamlined, informative, and interactive onboarding process can greatly impact how a user feels about your brand, and ultimately increases the chances of them taking desired actions on your platform. By providing new users with a positive first impression, they are more likely to continue using your platform and engaging with your brand. A well-designed onboarding process can also reduce friction and minimize drop-off rates, ultimately leading to higher user retention and conversion rates.

Now that you’ve gone through all of our growth marketing tips, you might have noticed a pattern—each strategy involves some kind of interactivity. Almost every step to effectively deepening audience engagement on a digital platform involves how well you’re able to grab and hold your users’ attention, and build a sense of community around your brand.

It can seem daunting to find new and innovative ways to enhance the interactivity of your platform, but with the help of LiveLike’s engagement toolkit, it has never been easier. Our innovative tools, including interactive widgets, live chats, and loyalty and rewards programs, are designed to increase fan engagement and attract new customers to your platform. With LiveLike, infusing interactivity and community building strategies into your platform is a seamless and straightforward process created with growth marketing managers in mind.

Get in touch to learn more about growth marketing strategies or to find out how LiveLike can enhance your platform experience.

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FORTË and LiveLike Team Up to Enhance Online Fitness Community

With LiveLike’s Cutting Edge Tech, FORTË Can Tap Into the Power of Community Support and Encouragement as Core to Its Innovative Fitness App

NEW YORK, FEBRUARY 6, 2023 – FORTË, a B2B, interactive video streaming platform for gyms, boutique studios, influencers, and sports leagues; powers top brands like UFC Gym, YMCA, Curves The Edge, 305 Fitness, Under Armour World Headquarters, and The NFL Players Association. FORTË is joining forces with LiveLike to elevate its platform even further. With this collaboration, FORTË is taking its fan and user experience to the next level with interactive and community-driven features from LiveLike to elevate their immersive digital fitness platform.

People prioritize community when it comes to working out, and with LiveLike’s customizable, interactive features, FORTË users will be able to encourage each other on their fitness journeys through gamification, earning rewards as they go. According to the U.S. Department of Health, 80% of adults aren’t meeting key fitness guidelines, and a Onepoll study showed that nearly half of Americans are intimidated by the idea of working out at a gym. Through this new partnership, FORTË is determined to break down those barriers and create a supportive and motivating virtual fitness environment. With LiveLike’s dynamic engagement suite, innovative companies like FORTË can focus on delivering a world-class product experience without sacrificing valuable time and resources on core engineering.

“Fitness is much less intimidating and more fun when we do it together. We are working with LiveLike to enable our clients to create deeper connections between their community and instructors, said Lauren Foundos, CEO, FORTË. “The engagement and rewards experiences they have provided to their partners, including many of the top sports organizations in the world, global gym chains, boutique studios, and influencers, will apply nicely to further enhance our interactive digital experience. By partnering with LiveLike, we will continue to push the limits, innovate, and always ensure that we deliver the best community-driven experience for our clients and their members.”

“The best partners are those who, like FORTË, have an inspiring vision that drives us to push the limits of our technology and keep innovating,” said Miheer Walavalkar, CEO and co-founder of LiveLike. “We love working with entrepreneurs like Lauren. Her energy is infectious, and our teams are both incredibly motivated to expand the limits of our imaginations, making this a win-win partnership that I am very excited about.”

Get in touch today to learn more about how LiveLike and FORTË can help you engage users on your platform.

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LiveLike Leadership Team Predictions For 2023

The best way to tackle the new year is to look forward and prepare for what’s to come. As we settle into 2023, it’s important to stay focused on what we can expect for the year ahead in terms of fan engagement, sports and media, digital community, Web3, and beyond.

To kick things off and inspire your own predictions, we’ve gathered some of the major forecasts from those at the forefront of it all—our very own LiveLike leadership team. Here are the top industry predictions from LiveLike for the year 2023:

“2023 will be the year of community…entertainment and sports streamers (as well as publishers and other companies) will significantly increase their investments in engagement in order to focus on what sets their brand or content apart; lower churn by giving users incentive to stay; and find creative ways to monetize fandom through consumer loyalty. They will do this by tapping into innovative tech that will ultimately enable the industry to finally move from Web2 to Web3.”

— Miheer Walavalkar, CEO

“2023 will begin a new era of value-driven innovation. Tech layoffs cause a lot of talent that has been ‘playing it safe’ in big companies to take chances on big ideas. This is happening at the same time as a prevalent confluence of new technologies mature—like Web3 and AI/ML—that enable such innovations. In line with this, I predict we’ll see restricted budgets forcing teams to find creative solutions to do more with less.”

— Lawrence Chan, CFO

“Since sports organizations are moving away from having digital platforms to leveraging and creating strategies for fans on those proprietary platforms, 2023 will be the year of fan engagement. The mechanics work effectively for organizations looking to acquire and leverage zero-party data. LiveLike has built the backbone to be able to leverage the power of gamification and loyalty programs throughout its partners’ ecosystems and is, therefore, ideally positioned to play an important role in this transition.”

— Samuel Westberg, CCO

“More brands, publishers, and content creators will take ownership of their digital experiences in 2023. They will partner with companies who can help them match the capabilities of their owned-and-operated properties to the rising expectations of fans, allowing them to build stronger communities and more directly monetize fandom at a pace they control.”

— Justin Poliey, Director of Engineering

“Get ready for an explosion of channel partnerships and joint go-to-market strategies in the B2B tech space in 2023. As companies navigate tighter marketing budgets, they will turn to revenue operations to maximize efficiency and success—and the numbers don’t lie. According to Forrester, channel sales represent over 75% of world trade.

In other words, it’s time to buckle up and get ready for an exciting year of collaboration and strategic partnerships that drive growth and success in the industry. Who better to drive these joint GTM motions than your in-house marketing and brand experts? Even though budgets are tight, sales need marketing now more than ever to drive successful revenue operations.”

— Hurriyeh Iftikhar, VP of Marketing

“2023 will be the year of incentives. When you look towards both the media and sports industry, you see bundling, consolidations, M&A, and content rights shifting. In other industries, like fitness and fintech, there is a plethora of apps and content available to users. Trusting that that content alone will engage users and guarantee their loyalty isn’t the case anymore.
This is causing brands and platforms to realize they need to do more to convince their users to earn their time. LiveLike’s rewards and loyalty ecosystem has proven to increase retention rates, frequency in user returns, and session lengths, all of which ultimately drive revenue through subscriptions, advertising, and sponsorships. Incentivize your users with rewards for their loyalty this year.”

— Vishal Parikh, CPO

Have questions about our forecast for 2023 or have predictions of your own? Get in touch to learn more about finding success for your business in the new year.

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Harnessing the Power of Interactivity: LiveLike x Wildmoka

What is Wildmoka?

By now, you probably already know that interactivity is often the X-factor brands need to set their content apart. In fact, a stunning 88% of marketers say that interactive content alone can help brands to differentiate themselves from their competitors. What’s more, when it comes to video content specifically, around 43% of consumers prefer an interactive video experience as opposed to content from standard video platforms. These statistics alone are perfect examples of why our integration with Wildmoka has been so crucial to our clients. But, let’s not get ahead of ourselves here! You might be wondering: what is Wildmoka?

Wildmoka is the leading cloud-based platform for creating and publishing clips, reels or streaming live on social media and OTT platforms. Known by its clients and beyond as the “Digital Media Factory for Sports & News”, Wildmoka offers those in the industry the opportunity to democratize digital sports broadcasting with end-to-end video content creation services. Broadcasters are able to easily automate real-time video content to be hyper-distributed across their social channels and OTT platforms in order to enhance their viewing experience.

In 2022, Wildmoka partnered with LiveLike to harness the power of interactivity and boost this audience experience even further. With this additional access to our customized, best-in-class engagement tools—live chats, polls, quizzes—media companies can now differentiate themselves by not only being the first to publish near-live clips but also by delivering superior, interactive viewing experiences.

So, How Does it Work?

Prior to this partnership, the process for pushing alerts to a platform timeline involved manually creating, copy-pasting, and publishing the content, delaying the time it took to get the content in front of viewers. Thanks to this collaboration, publishers can now alert users as quickly and efficiently as possible with automated video alert widgets and do so in tandem with contextualized interactive widgets that engage users even further.

LiveLike has integrated the Wildmoka tool within its CMS to enable the automatic publication of video widgets in its timeline mode. In order to install the Wildmoka LiveLike plugin to power interactive, automated viewing experiences on your platform, check out this CMS tutorial video and corresponding instructions below. In this tutorial, you will learn how to harness the power of LiveLike and Wildmoka to master the following features:

Create more content in seconds: live streams, near-live clips, reels (match summaries, best of players, and more)
Hyper-distribute content to all digital channels (OTT and social media)
Automate your entire digital content creation workflow

In your program, click on ‘Automate’
Next, click on ‘Wildmoka Video Alert’
Enter your Wildmoka Match ID, a Widget Title, etc.
Finally, ‘Start’ the automation
Your new video widget will be published automatically (as soon as a clip on the match is created on Wildmoka)

“LiveLike enables Wildmoka customers to deliver superior viewing experiences and significantly boost user engagement rates. Wildmoka partners also benefit from having Wildmoka’s Digital Media Factory near-live clips automatically plugged into their timeline, facilitating the operators’ work and enhancing the end-user experience.”

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How to Maximize Retention on Your Platform

In today’s digital world, we are constantly being bombarded with new products and platforms vying for our attention. As a result, the competition for obtaining and retaining users on digital platforms is fierce. With so many options available, it can be challenging to stand out and convince users to choose your platform over others. Once convinced, it can be even more challenging to retain them for extended sessions and encourage them to consume more content.

As a product manager in charge of building and improving a digital platform, it is important to ensure your platform is attractive enough to maximize this user retention.

Think about it: retaining users means providing them with enough value on your platform that they are likely to continue using it and potentially even recommend it to others. This can lead to increased revenue and customer loyalty, both of which are essential for the long-term growth of your business.

In this article, we explore the objectives and KPIs a product manager should have in mind when prioritizing user retention on their digital platform. We also provide some solutions for meeting these objectives and discuss how the LiveLike engagement suite can help product managers achieve their retention goals. By following the strategies outlined in this article, product managers and business owners alike will be able to turn the challenge of retention into a powerful opportunity for their platforms.

Goals & KPIs For Improving Retention on Your Digital Platform

If you are a product manager in charge of your company’s digital platform, retention should be one of your key success factors. Of course, a lot of strategy goes into meeting and maintaining these retention goals, however once executed, these are some of the most effective ways to measure that success:

RETENTION RATE: The percentage of users who return to your platform over a given time period (e.g. after one month, after three months).

Continuously measuring and keeping track of your retention rate and adjusting your strategies accordingly will ensure your users continue to find value in your platform and feel motivated to return.

FREQUENCY OF USER SESSIONS: The number of times users engage with your platform over a given time period (e.g. daily, weekly).

Increasing the frequency of user sessions helps to ensure users are getting recurrent value from your platform and are motivated to return often.

DURATION OF USER SESSIONS: The amount of time users spend on your platform during each session.

Increasing the duration of user sessions can help to ensure users are getting a deeper and more immersive experience on the platform, which can ultimately help to drive total retention.

NUMBER OF INTERACTIONS PER USER: The number of clicks, page views, and other actions taken by users on the platform.

Increasing the number of interactions taken by users can help to ensure users are engaging with the platform and finding value in it.

CHURN RATES: The percentage of users who stop using the platform over a given time period.

Decreasing the churn rate can help improve retention by reducing the number of users who leave the platform.

CUSTOMER LIFETIME VALUE: The estimated amount of revenue that a user will generate over the course of their time on the platform.

Though not directly related to improving retention rates, measuring the lifetime value of users is a great metric to determine how your platform is generating money. Evaluating lifetime values can help to assess your user retention efforts and adjust these strategies to set your business up for success.

By combining the use of these metrics, you will enable you to precisely evaluate how effectively you are retaining your users and how engaged they are with your platforms.

Tips & Strategies to Improve Retention on Your Digital Platform

Of course, having a valuable and compelling offering within the market, first and foremost, is key for boosting customer retention on a platform. That said, loyal customers and high retention rates are not guaranteed no matter what product or service you provide, especially without an effective strategy for your platform experience. To target the previously mentioned metrics and improve user retention rates on your platform, there are a number of methods and solutions that a product manager can consider:

Personalizing the User Experience can help to increase retention by making the platform feel more relevant and tailored to its individual users. This might involve using zero or first-party data and other technologies to tailor content recommendations or offer personalized incentives and rewards.

A Well-Designed Onboarding Process can help increase retention by making it easy for new users to understand how to use your platform and get the most possible value from it. This might involve using tutorials, tooltips, or other guidance methods to help new users navigate the platform and learn about its features.

Gamifying Your Platform with points, badges or leaderboards can help drive retention by making your platform more rewarding and motivating to use. This might involve offering loyalty programs, discounts, or tangible (real) rewards.

Introducing Social Features on your platform, such as the ability for users to follow, chat and connect with one another can help increase retention by fostering a sense of community and making the platform more social and interactive.

Pushing Interactivity through mini-game modules such as quizzes, polls, sliders, and predictions can drive retention by making the platform more exciting, motivating, and appealing to your end users.

Providing Excellent Customer Support can increase retention by addressing user issues and concerns in a timely and helpful manner. In fact, 89% of companies say that excellent customer service plays a huge role in customer retention. This might involve offering multiple channels for support (e.g. email, chat, phone) and providing prompt, helpful responses to user inquiries.

Continuously Improving a platform can help keep users engaged and motivated to return. This might involve adding new exciting features or functionalities, fixing bugs, or frequently improving the user experience.

How Can LiveLike Help You Achieve This?

At LiveLike, we provide brands and organizations with the tools needed to make their user experience more engaging and interactive, significantly affecting the performance of their platforms. With an extensive suite of interactive tools, informative widgets, live chat capabilities, and loyalty rewards programs, our customizable features empower brands to put their audience first and set their platforms up for success in terms of boosting retention.

Here are just some of the ways LiveLike can help to engage your users and keep them coming back for more:

- Personalizing the Experience thanks to zero-party data captured using LiveLike’s interactive features (live chat and reaction analysis, polls, sentiment sliders, etc.)

- Pushing Interactivity with LiveLike widgets (polls, quizzes, cheer meters, emoji sliders, AMAs)

- Gamifying the Experience using the LiveLike loyalty rewards engine (points, badges, leaderboards)

- Introducing Social Features with LiveLike chats (public, private, influencer) combined with our two upcoming products (activity feeds and social graphs)

- Onboarding Your Customers with the LiveLike Quests feature

When implementing and iterating these features and more with LiveLike, the possibilities for boosting retention on your platform are endless; it’s just a matter of applying the right strategies to meet your objectives.

Get in touch to learn more about improving user retention or to find out how LiveLike can make it possible.

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