In a world increasingly dominated by global news cycles and digital platforms, the enduring relevance of local news remains a steadfast pillar of communities worldwide. Local news is a cornerstone of information, connecting neighbors, businesses, and events in a way that resonates deeply and uniquely with its loyal audience. Still, as the landscape of media consumption continues to evolve, so too must local news outlets adapt to ensure they continue to engage and serve their devoted followers effectively.
In this blog, we’ll look at the pivotal role of local news and explore innovative tools and strategies to enhance engagement among local TV viewers while creating opportunities for monetization. From introducing new ways for viewers to interact with their content to harnessing the power of viewer data and leveraging local loyalty, as well as introducing sponsored content and targeted ads based on viewer preferences, local broadcasters have numerous avenues to thrive in today’s increasingly digital and competitive landscape.
What Are the Major Challenges Currently Facing Local TV Broadcasters?
The landscape of media consumption is constantly shifting, driven by technological advancements and changing viewer behaviors. In 2024, the major hurdles local broadcasters need to overcome are the following:
- The Rise in Desire For Interactive Content: Traditional TV consumption is waning, particularly among younger demographics, as interactive digital media gains momentum. In fact, according to a study by Deloitte in 2021, 84% of consumers aged 18-24 use a second screen while watching TV, indicating a desire for interactive content. This rings even more true in 2024, as viewers are no longer satisfied with passive content consumption and instead crave ways to engage and hold real-time discussions with other viewers.
- Limited Viewer Data Access: Local TV broadcasters currently lack detailed insights into their demographics, relying on traditional methods like 3rd-party surveys and focus groups. This lack of viewer data restricts broadcasters from improving their user experience and tailoring their content to meet the needs and interests of their audience. Without accurate demographic information and insights into viewer behavior, broadcasters may find it challenging to make informed decisions about programming, scheduling, and content development.
- Competition with National Broadcasters: Local broadcasters are constantly at risk of losing viewers to national broadcasters and third-party platforms. National broadcasters typically have greater resources and established platforms, posing a significant threat to local broadcasters’ market share. In other words, local broadcasters need to leverage their unique strength, namely the power of community, or risk losing their viewers to larger broadcasters. According to Nielsen, national broadcast networks capture approximately 70% of prime-time viewership, leaving local broadcasters to compete for the remaining 30%.
So, What Can Local Broadcasters Do to Stay Competitive?
In the face of these challenges, local TV broadcasters need to embrace innovation and reinvent their approach to content delivery. Simply replicating traditional broadcast models on digital platforms will not suffice. Instead, broadcasters must prioritize interactivity, personalization, community-building and engagement to truly resonate with modern audiences.
- Introduce Ways to Engage with Their Content in Real-Time: From live polls and viewer Q&A sessions to immersive storytelling formats, interactive features have the power to transform passive viewers into active participants, fostering a sense of community and connection. By embracing interactive technologies, local TV broadcasters can differentiate themselves from digital competitors and create compelling, immersive experiences that captivate audiences.
- Leverage Engagement Tools to Gather Crucial Viewer Data: By integrating engagement tools that viewers can interact with while enjoying live coverage of local news stories, local broadcasters can not only enhance viewer engagement but also gather crucial viewer data insights specific to their community’s interests and concerns. Features like live polls asking about community issues, trivia quizzes about local history or events, and real-time chat capabilities for viewers to share their perspectives provide broadcasters with valuable insights into viewer preferences, behaviors, and demographics within their local area. This data can inform content decisions tailored to the unique interests and needs of the local audience, improve user experiences by delivering relevant and engaging news coverage, and ultimately drive audience growth for the local news program.
- Lean on the Power of Loyalty in a Local Community: Local TV broadcasters have a unique advantage in their connection to the local community. By fostering loyalty and building trust among viewers, broadcasters can solidify their position as a trusted source of news and information. This can be achieved through community outreach initiatives, partnerships with local organizations, and tailored content that reflects the interests and values of the local audience. According to a report by the Pew Research Center, 77% of Americans feel a strong connection to their local community and are more likely to engage with content that reflects local interests and issues. By tapping into the power of community loyalty, local broadcasters can strengthen their relationship with viewers and ensure long-term success in an increasingly competitive media landscape.
How Do These Efforts Affect Monetization?
Introducing new engagement tools helps local broadcasters remain competitive and expand their viewership, leading to significant potential for monetization.
These community-building tools directly impact user retention and session duration, leading to more advertising and sponsored content consumption. In other words, longer sessions and increased retention translate to higher ad revenue, as advertisers are willing to invest more in platforms that attract and retain engaged audiences. Moreover, enhanced engagement exposes users to a greater number of ads and sponsored content placements strategically integrated into the platform. As users interact with community features, they naturally encounter these advertising opportunities, increasing their value to advertisers.
Additionally, the data collected through these engagement tools provides broadcasters with valuable insights into user preferences and behaviors, enabling them to optimize ad placements and sponsorship deals. Leveraging this data-driven approach, broadcasters can tailor their monetization strategies, offering personalized subscription options and attracting new sponsors/partnerships based on comprehensive traffic metrics and user data.
Ultimately, the integration of engagement tools enhances the user experience while unlocking diverse revenue streams, ensuring the long-term profitability and sustainability of local broadcasting platforms.
Empowering Local TV Broadcasters With LiveLike’s Interactive Toolkit
As local broadcasters in the 21st century look to evolve their traditional format, they need the right tools that will infuse interactivity, personalization, and targeted content into their platforms to drive engagement among viewers. And they need look no further than the LiveLike Audience Engagement Suite. By integrating LiveLike’s suite of engagement tools, local broadcasters can not only bridge the gap between traditional broadcasting and digital interactivity but also transform their content into immersive, personalized experiences.
With features such as live polls, trivia quizzes, real-time chat capabilities, and loyalty rewards systems, broadcasters can foster deeper audience engagement, capture valuable data insights, and unlock new revenue opportunities. By embracing LiveLike, local TV broadcasters can not only survive but thrive in an era of unprecedented change, securing their relevance and success in the digital age.
The 21st century presents an era of change for the local TV broadcasting industry, presenting both challenges and opportunities for those willing to adapt. As viewer expectations evolve and digital platforms reshape the media landscape, broadcasters need to embrace innovation, experimentation, and a relentless focus on audience engagement. By harnessing the power of data-driven insights, emerging technologies, community-building and interactive content formats, local TV broadcasters can not only survive but thrive in an era of unparalleled transformation.
The time to act is now—to reimagine the future of local television and secure its place in the hearts and minds of viewers for generations to come.
Get in touch to learn more about activity feeds-as-a-service or to find out how LiveLike can enhance your platform experience.
Whether it’s integrating live chatbots, introducing mini-games, or updating design elements, brands are constantly seeking ways to innovate their digital platforms to captivate audiences and keep them coming back more frequently. But users need more than just one-off games or fleeting moments of interaction to feel compelled to return to a platform consistently or for longer periods of time.
Enter the power of quests — a dynamic feature that transforms passive users into active participants, all while creating lasting user engagement on your platform. With quests, users can experience the satisfaction of knocking off tasks or challenges one by one as they compete against themselves, friends or fellow users, striving to complete all quest tasks to claim exciting prizes. What’s more, brands have the ability to apply rewards on top of LiveLike Quests to engage users even further, allowing them to unlock exclusive badges, prizes, and experiences with each completed quest.
So, let’s get into the adventure of LiveLike Quests!
What is a Quest?
Sometimes named a Challenge, a Journey, or an Adventure, a Quest is a set of tasks that users must complete in order to achieve specific goals and earn rewards on your platform. Quests tap into the desire for active participation and instant gratification, offering clear objectives and tangible rewards in a simplified checklist format. Whether it’s interacting with widgets, engaging in chatrooms, climbing leaderboards, or completing any other action you desire on your platform, quests offer a gamified experience that encourages users to dive deeper into your ecosystem.
Quests can encompass tasks within the LiveLike ecosystem itself, such as interacting with LiveLike polls, quizzes, AMAs, etc. or extend beyond to include actions outside of the LiveLike ecosystem, like logging in to the app or inviting friends to join the platform. This versatility allows you to tailor quests to fit seamlessly into your entire digital presence, from apps to websites and beyond.
Why We Introduced Quests
The main reason we introduced Quests as a part of our offering was to provide brands with the most efficient tools to achieve their unique business goals and overcome challenges they may face on their platform.
Since quests can include any task actions within or outside of the LiveLike ecosystem, the possibilities for driving user behavior are endless. Whether it’s boosting subscriptions, promoting key features, or expanding your user base, quests provide a flexible mechanism to incentivize desired actions and steer users toward valuable interactions.
What’s more, thanks to our existing robust loyalty rewards system within our offering, we have ensured the integration of quests and rewards is a seamless and highly effective joint solution when done through LiveLike. By leveraging our established infrastructure, LiveLike Quest users can effortlessly tie quests to specific rewards, automating the process of awarding users with points, badges, and prizes upon quest completion and task fulfillment.
This integration not only enhances user engagement but also streamlines the user experience, offering a cohesive journey where users can seamlessly progress through quests while earning tangible rewards. The ability to directly link quests to our existing rewards system ensures users are consistently incentivized and motivated to participate, fostering a deeper level of engagement and loyalty within our clients’ platform ecosystems.
Benefits of Integrating LiveLike Quests
So, why should you consider integrating quests into your digital platform experience?
As previously mentioned, the major advantage of introducing Quests to your platform is the ability to target your unique business goals, no matter what they are. By assigning users tasks within a quest, you can ultimately drive them toward certain actions on your platform and motivate them to explore different features or areas within your ecosystem. In other words, whether your aim is to increase user engagement, drive subscriptions, or promote specific features on your platform, quests provide a versatile tool for aligning user behaviour with your overarching business objectives.
For example, if your major goal is to drive new user subscriptions, you could introduce a Quest that involves “Inviting 3 Friends to the Platform.” By adding this as a task, users are incentivized to invite their friends to join your app experience. Plus, while they work towards completing the Quest at hand to earn rewards, you can enjoy a boost in your user subscription rate.
What’s more, regardless of your unique business goal, integrating Quests will work to subsequently improve user retention rates and result in valuable user data collection. No matter the tasks they involve, Quests incentivize users to spend more time within your app or website as they strive to complete tasks on time and earn rewards.
Additionally, as users engage with quests, you gain valuable insights into their preferences, behaviors, and engagement patterns specifically tied to quest-related activities. This granular data allows for a deeper understanding of how users interact with your tools, enabling you to fine-tune quest designs, tailor rewards, and optimize the overall platform experience for enhanced user satisfaction and long-term engagement.
LiveLike x Loco Gaming Platform
In 2023, LiveLike and Loco partnered to gamify the entire Loco mobile app experience and take things to the next level in terms of fan engagement with LiveLike Quests. The collaboration started with the creation and implementation of our quest feature within every livestream on the platform to encourage greater livestream interaction. Now, Loco uses LiveLike to power four different types of quests for users, including daily quests, fan quests, top fan quests, and super fan quests, each gradually increasing in difficulty and reward potential.
By integrating quests into the Loco platform and tying them to the LiveLike rewards system, Loco users are motivated to spend time tuning into Loco livestreams and interacting with Loco streamers. For each livestream minute watched and interaction completed, users earn points that are automatically converted into Loco gold currency that can be redeemed for real gift cards to Amazon, Google Play, and more.
And the results speak for themselves! Since its launch, over 1 million users have initiated a LiveLike-powered quest on the Loco platform, with 70% of users successfully completing at least one quest.
LiveLike x YES Network Rewards Program
Also in 2023, YES collaborated with LiveLike to launch the “YES Rewards” loyalty program, pioneering the first app-based loyalty program for TV sports viewing. The program debuted mid-Yankees 2023 season and introduced the ability for fans to earn prizes and deepen their connection with the YES brand by engaging with YES App content and features through LiveLike-powered Quests.
Now on the YES Rewards platform, fans can earn points by watching games, viewing other YES App programs (such as VOD), engaging with app features such as Pick-N-Play and Pick-N-Play Live, and more. Moreover, thanks to our integration with Prizeout, rewards earned on YES Rewards are then redeemable for real gift cards.
Since its launch, YES Rewards has proven to influence user behavior, with over 200k users onboarded in the first four months of launch, and an over 50% increase in active participation in in-game interactive modules.
With LiveLike Quests, you have a powerful tool at your disposal to transform passive spectators into active participants, driving meaningful interactions, fostering loyalty, and ultimately propelling your platform to new heights of success. Unlock the potential of quests today and embark on a journey to unparalleled user engagement and satisfaction.
Get in touch to learn more about activity feeds-as-a-service or to find out how LiveLike can enhance your platform experience.
The LiveLike audience engagement suite is known for its interactive widgets, community-building tools, and loyalty rewards systems, each holding the power to enhance user engagement on digital platforms.
Individually, these three main sets of tools offer opportunities to engage users and keep them excited about returning to a brand’s platform—whether it’s an app or a website—more frequently and for longer periods of time. It’s no surprise, then, that when combined and used alongside each other, LiveLike tools can take sports fan engagement levels to unprecedented heights.
And while some LiveLike clients pick and choose different features from our flexible, modular suite, combining points systems, trivia quizzes, leaderboards and more, others take advantage of our all-encompassing package solution: the LiveLike Match Center Experience.
Boasting a 3-8 tab experience that can be seamlessly integrated into any existing platform layout, the LiveLike Match Center makes it easier than ever to combine our tools to engage any sports fan—from the sports-curious newbies to the true diehards. In this blog, we’re diving into the impact of combining our features by introducing the LiveLike Match Center experience to your platform.
What is a LiveLike Match Center?
A 3-8-Tab System: Tailoring the Experience
Simply put, the LiveLike Match Center is a user hub made up of 3 to 8 tabs, each serving a unique purpose by presenting a different activity or course of action for users on a platform. From General Information to Live Chats and Fan Leaderboards, the tabs are strategically crafted to maximize fan connection and allow for a completely customized fan experience.
- General Information Tab: All-Inclusive Details
The General Information tab offers comprehensive game details, including head-to-head stats and previous results. It becomes a pre-game hub for fans to check out the competition, effectively boosting visits, traffic, and time spent in the app before the games even begin!
- Timeline Tab: Enriching the Experience
The Timeline tab holds the collection of LiveLike interactive widgets, constantly delivering informative and interactive content for users to play and compare results with the masses. Facts about the game, polls, quizzes, and even video snippets from the archive create an immersive experience.
- Live Chat Tab: Real-Time Engagement
The Live Chat tab fosters real-time conversations between users, fans and friends during the match. With public chat options, custom emojis, reactions, and moderation tools, it not only encourages engagement but also serves as a valuable tool to increase daily active users on match days.
- Fan Leaderboard Tab: Recognizing Fan Passion
The Fan Leaderboard tab showcases the passion of the platform’s most engaged and loyal users, ranking fans based on the quality and quantity of their Match Center interactions and overall dedication to the platform and the sport. Featuring user names, positions, and sponsor logos, the Leaderboard tab not only boosts engagement but also offers promotional opportunities for sponsors.
- Line-Up Tab: Pre-Game Anticipation
The Line-Up tab, available hours before the game, provides fans with team line-ups and player details, acting as a go-to pre-game source for fans to get all the information they need before the start of the match!
- Stats Tab: Real-Time Game Insights
The Stats tab, perhaps the most crucial during a game, offers global statistics in real-time, including comparative statistics for both teams on shots, shots on attempt, ball possessions, passes, fouls, yellow cards, red cards, and more.
- Rankings & Calendar Tab: Expanding Information Horizons
The Rankings tab and Calendar tab provide users with even more match-day information. The Rankings tab presents a list of all games taking place that day, offering the ability to view the real-time results for other games. Similarly, the Calendar tab presents a list of the upcoming matches, with relevant information including the names and logos of the teams playing, the date and time of the matches, and the ability to see updated rankings based on the current live scores.
- Bonus! The Match Centre Score Box
While it’s not technically a part of the tab system, the Score Box is a standard part of every LiveLike Match Center, featured above the tabs at the top of the screen to display the team names and logos of the next upcoming match with other basic information like the date, time and venue. Once the displayed match goes live, the Score Box automatically updates with the score, the scorers, and any distributed red or yellow cards.
Our Match Center Creates Value on Multiple Levels
Beyond boosting immediate fan engagement, the LiveLike Match Center generates second-order benefits throughout the user journey. From new registrations and repeat logins to content impressions and user interactions, the platform creates tangible value for both sports properties and fans.
In conclusion, the LiveLike Match Center stands as a transformative tool for sports properties seeking to deepen their connection with fans. By providing a rich, interactive, and customizable experience, it not only elevates fan engagement during live events but also creates lasting value across the entire user journey. With its multifaceted approach, the Match Center is poised to become an indispensable asset in shaping the future of digital fan interaction in the sports industry.
Get in touch to learn more about the LiveLike Match Center experience or to learn how LiveLike can enhance your digital platform experience.
It’s time for our first major product update of the year! We started 2024 stronger than ever with some extremely exciting product advancements and new features to report, including the launch of our Role-Based Access Control system, enhancements to our popular Quest feature, new chat functionalities and so much more.
Introducing Our New Role-Based Access Control (RBAC) System
Just last month, we rolled out a brand new robust RBAC system, allowing integrators to efficiently manage user permissions across our platform using distinct roles. Over time, this new integration will extend beyond roles to all our functionalities, providing more control over user capabilities, such as creating widgets, reacting to chat messages, deleting comments, and modifying nicknames.
Key Components of RBAC:
- Roles: Define the roles that users can have within your integration.
- Permissions: Specify the actions that each role is permitted to perform.
- Resources: Identify the objects or features within the platform that permissions apply to.
- Base Role: The foundation of the RBAC system, which will be released incrementally in upcoming updates.
- Role Template: Predefined configurations for common role setups, saving you time and effort.
- Scope: Control the extent to which permissions apply across your integration.
Why it Matters? In our pursuit to deliver the best tools on the market for audience engagement, implementing a robust RBAC system has the ability to significantly increase user engagement. RBAC allows brands to customize user experiences based on roles, tailoring interactions and content to specific user groups. Moreover, granting users varying levels of access and capabilities based on their roles enables brands to create a sense of exclusivity and empowerment among their user base. As users strive to attain higher roles or unlock additional functionalities, it fosters engagement and satisfaction.
More Control Over User Behavior
While the benefits greatly outweigh the difficulties, creating communities on a platform often comes with some challenges. The following updates were designed to help clients curate respectful, positive, and safe community environments on their platform. These are mostly applied in live chat rooms.
- Respectful Nicknames: Introducing the new flag, is_nickname_filtering_enabled! When activated, this feature ensures that profile nicknames stay free from any banned words clients have on their banned word lists to maintain a respectful community environment.
- Effortless Profanity Filtering: With our updated chat system, clients can now filter variations of banned words (e.g., “SH I T” based on the banned word “shit” or “HELLo” based on the banned word “hell”), promoting cleaner communication.
- Enhanced Security: Integrators can now disable profile creation via API for specific applications. This valuable addition adds an extra layer of security to client platforms, preventing any potential abuse of the system.
Why it Matters? Creating respectful and positive community environments is essential for enhancing user satisfaction and engagement within your digital spaces. By implementing features like respectful nicknames and effortless profanity filtering, brands can ensure that users feel comfortable and safe while interacting on their platform, thereby improving the overall user experience.
Quest Feature Improvements
Last year, we officially launched our Quest feature. Already used by Yes Network and Loco, we have received a lot of positive feedback and great user adoption regarding quests since. Still, we wanted to improve the feature even more and take our Quest offering to the next level.
- Custom Attributes at the Quest Level: Taking customization to the next level, integrators can now create and retrieve custom attributes at the quest level using our Quest APIs. This functionality allows you to add and read attributes, letting you categorize quests based on your specific requirements. For instance, you can color code quests by using custom attributes like Key: “Color,” Value: “Blue.”
- Fetch Multiple User Quest Rewards: With this update, integrators can now fetch multiple user quest rewards in one go, eliminating the need to retrieve rewards for each quest individually. This not only saves time but also optimizes the development process.
Changes to Our APIs
- Adding Sponsor Data in APIs: Sponsor data integration is now available in our Widget Rest APIs, eliminating the need to exclusively add sponsor information in the CMS during widget creation. Introducing the sponsor_id in the widget creation API allows integrators to effortlessly incorporate sponsor details—including sponsor images, clickable URLs, etc.—within their widgets, adding control, efficiency, and flexibility to the integration process.
- Streamlined Widget Automation with API Integration: Previously, creating automated widgets involved navigating the LiveLike CMS, a process that may be time-consuming for clients managing multiple events. Now, with our new API integration, clients can seamlessly automate widget creation within their existing workflows and systems. This advancement not only eliminates the manual steps in the CMS but also ensures efficient management of the audience engagement timeline. Especially beneficial for platforms handling numerous events monthly, this enhancement empowers clients with script-based automation, boosting productivity and transforming the user experience.
More Product Updates
- Leaderboard Fair Play: Users with the same amount of points on the leaderboard will now be ranked based on the earliest profile creation, ensuring a more accurate and equitable representation of achievements.
- User Avatars Stock UI: React Native Chat stock UI now allows integrators to set avatars by providing an avatar image URL.
- Un-Report a Reported Chat Message: We understand that mistakes happen, and to make your chat experience more flexible, chat users can now un-report a mistakenly reported message. Previously, the only way to un-report was through the LiveLike producer on the CMS, where a report would have to be dismissed. Now, users have the power to correct their reporting errors directly.
- Rich Post Widgets Title: our rich posts widget now allows an optional title field. This new field can help readers understand whether or not they will be happy with the post’s overall content and can work to make the post more appealing. This feature is currently available for Web, iOS and Android SDKs.
What did you think of this product update?
We hope you enjoy these new updates, and please do not hesitate to reach out if you have any questions. If you are not yet using LiveLike but are interested in integrating our solution, you can also reach out and book a demo with our sales team.
New Interactive Features Include Prediction Games Where Fans Can Compete for Prizes
Rio de Janeiro and New York – February 28, 2024 — Major Brazilian television broadcaster, Globo, has partnered with LiveLike, a leading provider of audience engagement technology, to take the fan experience of its hit show, Masked Singer Brasil, to the next level with enhanced interactivity in time for the premiere of the fourth season.
Starting this month, Globo is bringing the Masked Singer fan community new opportunities to connect. Powered by LiveLike and accessed through a QR code displayed during the show, an interactive timeline showcasing updates, prediction games, weekly quizzes and a dedicated fan leaderboard are now available on the entertainment hub website, Gshow. There, fans can interact with the timeline features to compete for prizes while watching each weekly broadcast, enjoying a fun, social experience that keeps them engaged throughout the season.
“The Masked Singer franchise presents a uniquely communal environment for fans, who are passionate and already interact with each other on social media platforms while they watch. LiveLike’s engagement features will now bring them together on Globo’s platform, and add a new layer on top of their viewing experience,” said Miheer Walavalkar, LiveLike co-founder and CEO. “We are proud of how hard the team has worked, collaborating with Globo to quickly make these features live in time for the new season, and are delighted to have Globo as our first major South American partner as we continue to expand to entertainment companies in new markets.”
“The partnership with LiveLike touches on a crucial point in our culture, which is innovation. With LiveLike we were able to incorporate an important need for the TV show in a short time, which is interaction with the public,” says Ana Cristina Porto, Globo tech manager.
LiveLike’s audience engagement suite is used by leading brands spanning sports and entertainment. Having built its reputation creating unique experiences around major sporting events such as the FIFA World Cup, NBA Playoffs, and European football, LiveLike’s technology has increasingly been used successfully to do the same with live concerts, music festivals, reality programming, and the U.S. presidential debates. In addition to Globo, LiveLike has partnered with organizations such as Canal+, FloSports, WarnerMedia Discovery, FOX, Jupiler Pro League, LaLiga, MSG, TF1, NASCAR, and YES Network, to name a few.
Traditional news broadcasts have always been a one-way communication channel, with viewers passively consuming information. But in recent years, tech advancements have opened up new opportunities to engage viewers like never before. An example of this progress is the ability to integrate interactive tools like trivia quizzes, polls, cheer meters, and emoji sliders into live news broadcasts.
By harnessing the power of these fan engagement tools, news broadcasters can transcend the traditional passive viewing experience and establish a dynamic connection with their audience, empowering them to express their opinions, contribute to discussions, and engage with the news in real time.
With these developments in mind, the LiveLike audience engagement suite offers an ideal solution to facilitate this type of engaging, interactive viewer experience for news broadcasts. Through our partnerships with prominent networks like CBN and Fox News, we have demonstrated the effectiveness of our solution in real-world scenarios. By seamlessly integrating our interactive widgets and live chats into their broadcasts, these networks have effectively captured and sustained the attention and engagement of their viewers, amplifying their reach and overall influence.
In this article, we’ll explore how fan engagement tools have the potential to reshape the landscape of live news broadcasting and take a look at LiveLike’s suite in action.
What do you think of this blog topic?
LiveLike: A Pioneer of Interactivity in Live News Broadcasting
Since the inception of the LiveLike audience engagement suite, our primary goal has been to convert passive users into active and engaged fans, not only boosting user participation but also fostering a sense of community and connection on digital platforms. As we’ll explore down the line, several partnerships we’ve held work to showcase this ability, with interactive community-building features that have the ability to engage viewers on a live news broadcast. Here are some examples of the most effective LiveLike tools for engaging broadcast viewers:
- Trivia Quizzes: Test viewers’ knowledge of relevant topics, fostering a sense of intellectual stimulation.
- Polls: Provide an avenue for viewers to voice their opinions and contribute to the ongoing discussion.
- Live Chats: Facilitate real-time conversations among viewers, fostering a vibrant community atmosphere. Live Chats allow viewers to interact, share their thoughts, and connect with like-minded individuals during the broadcast.
- Cheer Meters and Emoji Sliders: Enable your audience to express their emotions and sentiments instantaneously. By providing a range of reactions through cheer meters and emoji sliders, viewers can actively participate in the content, creating an immersive and shared experience.
Through the implementation of these LiveLike tools, we strive to enhance audience engagement during live-stream news broadcasts, fostering an environment that promotes active participation, intellectual stimulation, and a strong sense of community.
LiveLike x Fox News: Transforming the 2020 Presidential Election Experience
One notable example of the successful integration of our interactive tools is our partnership with Fox News. In 2020, Fox News tasked LiveLike with creating a digital interactive watch party and second-screen experience for the highly anticipated presidential election. This collaboration aimed to provide viewers with an immersive and engaging platform to follow the scheduled Presidential and Vice-Presidential Debates while simultaneously participating in additional activities and accessing exclusive content from Fox News talent.
To achieve this, LiveLike implemented a range of interactive features tailored to enhance the viewing experience. The Influencer Chat feature allowed Fox News talent personalities to broadcast live chats, enabling viewers to engage in real-time conversations and react to messages. This interactive exchange facilitated a sense of connection between the audience and the Fox News personalities, elevating the engagement level and fostering a vibrant community.
In addition, LiveLike’s platform incorporated interactive widgets, such as trivia quizzes and polls, further enriching the watch party experience. These widgets encouraged viewers to actively participate by testing their knowledge and sharing their opinions on various election-related topics. The inclusion of interactive elements not only heightened viewer engagement but also provided valuable insights into audience preferences and opinions.
Furthermore, LiveLike’s timeline mode played a crucial role in the interactive watch party experience. By offering a live feed with news alerts and updates, viewers remained informed about the latest developments during the election. This real-time information ensured that viewers stayed engaged and connected to the evolving political landscape.
The collaboration between LiveLike and Fox News for the 2020 presidential election watch party was a resounding success. The experience garnered over 200,000 unique visitors, with an impressive 57% engagement rate with the interactive widgets. In total, there were 2.9 million widget interactions, showcasing the high level of viewer participation and interest. Additionally, the solution was sponsored by Absolut and Bud Light, who took advantage of sponsored alerts to promote their brands and connect with the engaged audience.
LiveLike x Christian Broadcasting Network
In a similar broadcasting-based partnership in 2022, the Christian Broadcasting Network (CBN), known for its impactful programming, teamed up with LiveLike to take its live viewing experience to new heights and create a sense of community among its viewers. One of their standout events, CBN’s Week of Prayer, became even more special with the integration of our engagement suite.
To bring their community closer and provide a platform for interaction during the event, CBN utilized our solution to power a public live chat during their daily shows, giving viewers the opportunity to engage in real-time conversations with fellow viewers and share their thoughts, prayers, and reflections.
With the implementation of a dedicated Chat Room space in their desktop platform, CBN successfully transformed their online viewing experience into an engaging and communal space where viewers could interact with the hosts, guests, and even fellow audience members. To join in on the lively discussions, all users had to do was enter their names and hop right into the chat room.
By embracing LiveLike’s technology, CBN expanded the reach of their programs beyond passive viewership, providing an inclusive platform where viewers could actively participate and find support in their faith journey.
Whether it was sharing personal stories, seeking prayers, or finding comfort in the words of others, the live chat feature allowed CBN viewers to connect on a deeper level. This successfully strengthened the bond between the network and its audience, reinforcing the sense of community and belonging.
What tool would you like the most during a news broadcast?
Interactive tools have the power to transform live news broadcasts by enhancing engagement, fostering a sense of community, and cultivating a dedicated fan base. LiveLike, with its innovative platform, is at the forefront of this revolution, empowering news broadcasters to integrate quizzes, polls, live chats, cheer meters, and emoji sliders seamlessly. The partnerships between LiveLike and the Christian Broadcasting Network and Fox News serve as prime examples of how interactive tools can be successfully implemented to create immersive and engaging news broadcasts.
As technology continues to advance, we can expect interactive tools to become an integral part of the news-watching experience, further enhancing viewer engagement and community-building. By embracing interactive broadcasting, news organizations can captivate their audiences, provide personalized experiences, and establish stronger connections with their viewers. The future of live news broadcasts lies in the hands of interactive tools, where engagement and community thrive in tandem with the evolving media landscape.
No longer a luxury but a necessity, the emphasis on convenience and customization is crucial for your platform’s success in 2024. From seamless navigation to intuitive features, users expect a platform that aligns with their preferences and makes their online experience effortlessly enjoyable or beneficial.
Enter LiveLike’s Activity Feed-as-a-Service, a solution designed to transform the way users experience your digital ecosystem. Offering instant gratification and convenient information delivery, activity feeds consolidate personalized updates, interactions, and relevant content in a seamlessly accessible feed so your users can effortlessly stay connected and informed about what matters to them the most.
What is Activity Feed-as-a-Service (AFaaS)?
LiveLike’s Activity Feed is a powerful service that enables you to generate custom notification feeds. These feeds are not just a generic stream of updates; they are finely curated to display recent activities or updates that are specifically relevant to individual users, groups, or topics. It’s more than just a feed; it’s a personalized journey through the heart of your digital ecosystem.
In other words, activity feeds serve as the compass for platform users, providing a streamlined view of the entire app that feels like a reliable “home” amidst the constant influx of ever-updating content.
WHAT PART OF AFAAS DO YOU FIND MOST APPEALING?
Effective notification system
Actionable data insights collection
Enhanced community-building
Greater monetization opportunities
Ways to Use Activity Feed on Your Platform: 1 Feature, Multiple Use Cases
- Personalized Feeds: Curate feeds based on the activities of users and the groups they follow. Tailor the experience to individual preferences, ensuring that users see content that resonates with them. (Ex. “Based on your recent activity, here’s an article you might enjoy!”, “Have you heard of the NYC Runners’ chat group? Join now!”)
- Integration with Other LiveLike Features: Seamlessly tie the Activity Feed with other LiveLike features, such as rewards and live chats. Create a holistic user experience where every interaction contributes to a vibrant digital ecosystem. (Ex. “You’ve earned 100 points! Explore Your Rewards.”, “A new quiz just dropped. Check it out!”)
- Integration with 3rd-Party Tools: Extend the functionality of the Activity Feed by integrating it with third-party tools. Whether it’s content feeds, stat feeds, or other external sources, our feature is designed to complement and enhance your existing infrastructure. (Ex. “Your friend Sarah liked this video recap of last night’s game! Check it out.”)
Why We Introduced Activity Feed-as-a-Service
The digital realm is vast, and users are constantly inundated with information. Our goal with the Activity Feed is to cut through the noise and deliver a tailored experience where your users get everything they need to know—no more, no less—to get the best experience possible on your platform, while you realize your most important business objectives.
Benefits of Integrating Activity Feeds
Making timely, relevant information and personalized content a given on your platform is key to curating positive user experiences and boosting users’ perception of your brand. The Activity Feed ensures users receive the information that matters to them the most in a timely fashion, enhancing their overall satisfaction and positioning your platform as a go-to destination. By consistently delivering tailored, valuable content, brands cultivate a sense of belonging, connection and convenience among users that can strongly reinforce their affinity and loyalty to your brand. And by taking these steps, you will see a boost in the following metrics:
- Increase Time Spent on the Platform: The Activity Feed serves as a magnet, pulling users back into your platform to see what they’ve missed. Showcasing personalized updates and achievements creates a compelling reason for users to return regularly, reducing churn and fostering a vibrant user community.
- Generate More Page Views/Visits: By showcasing user-specific content and fostering a sense of community, the Activity Feed encourages users to explore more pages and revisit the platform frequently, leading to an uptick in page views and visits.
- Enhance Repeated Usage: The Activity Feed serves as a catalyst for social engagement, promoting interactions among users. This not only strengthens the community but also encourages users to repeatedly engage with the platform, contributing to sustained and increased usage over time.
- Amplifies Brand Advocacy: Satisfied and loyal users are more likely to become brand advocates, spreading positive word-of-mouth and recommending your platform to others. This organic endorsement not only attracts new users but also reinforces the loyalty of existing ones, creating a virtuous cycle of brand affinity and advocacy.
Ultimately, the Activity Feed acts not only as a tool for improving user experiences but as a strategic enabler for achieving key brand business objectives, from boosting brand loyalty and market visibility to achieving optimal revenue generation and sustained business growth.
LiveLike’s Activity Feed is not just a feature; it’s a service that transforms how users experience your digital platform. By providing a personalized, relevant, and engaging feed of activities, we empower you to create a community that thrives on interaction and shared experiences.
Get in touch to learn more about activity feeds-as-a-service or to find out how LiveLike can enhance your platform experience.
Revolutionizing Fan Experiences for the 2023 Track Champions League
In the build-up to the highly anticipated return of the Track Champions League (TCL) in 2023, the Union Cycliste Internationale (UCI) and Warner Bros Discovery (WBD) faced two unique challenges:
- How to raise awareness about the sport and make it more accessible to a broader audience and;
- How to actively involve and retain fans throughout the season.
Enter the UCI TCL Fan Zone—a groundbreaking initiative born from a strategic partnership with LiveLike. The Fan Zone introduced a dedicated virtual hub where fans could come together and engage like never before. The primary goal was not only to engage fans throughout the competition but also to address the broader challenge of democratizing the sport, tailoring zone quests to help users discover more about the app itself, the riders, and the intricacies of track.
In this article, we’re diving into the UCI TCL Fan Zone—an immersive fan experience designed for iOS and Android mobile applications—from concept and creation to successful integration.
The Fan Zone Concept & Key Features
When creating any kind of specialized fan engagement hub, the priority needs to be on putting the fans first. With the UCI TCL Fan Zone, users aren’t just getting an app; instead, the Zone offers a dynamic, engaging and rewarding platform that empowers fans to become an integral part of the racing action throughout the season and beyond.
And it’s not just about offering moments of play. It’s about tying that interactivity and engagement to real rewards that keep your fans coming back for more. The TCL Fan Zone empowers users to earn points and compete for exciting rewards through active engagement with the app during races and intervals.
Users have the chance to accumulate points by participating in mini-games like trivia quizzes, predictions, and quests. These earned points enable fans to climb the Zone’s leaderboard and compete for a spot in the top 10. Fans who prove to be the most engaged or loyal by reaching the top of the leaderboard can win exciting rewards from TCL and UCI, like gift cards, signed jerseys, and even an all-expense paid trip to see the upcoming TCL finale.
By tying fans’ interactions with the platform to real rewards that appeal to their unique demographic, the Fan Zone is a crucial step to properly retaining TCL fans and keeping them engaged with the brand, platform, and sport.
TCL Quests: Incentivizing User Actions
While LiveLike’s interactive widgets (predictions, polls, quizzes) and fan leaderboard are easy enough to understand, the Fan Zone Quests tab gets slightly more complex.
Quests are sets of tasks that users must complete to achieve a designated Quest goal. Quest tasks are individual tasks or actions a user must take in order to make progress on the Quest, and can be completed in any order on the platform to guide user journeys or simply make the platform experience more engaging and gamified.
The LiveLike-powered Quest feature implemented by TCL serves multiple purposes on the TCL Fan Zone app. Quests enhance feature discoverability, encourage repeat app usage, and motivate users to take predefined, value-creating actions on the platform. Quest tasks, such as cheering for riders, comparing performances, and reading related news articles, are intricately tied to a points system, allowing fans to climb the TCL leaderboard and vie for exciting rewards.
The application is designed to enhance the spectator’s experience in front of the TV and at the stadium. First, it will provide them with practical information about the program and help them understand what’s happening on the track. This application will also help us to achieve quantitative targets. Today, perhaps not everyone understands what the Track Champions League is about, that there are several weekly events, and so on. So we’ve set up several little tricks on the app this year to encourage fans, in a hidden way, to find out more about the athletes and how the competition works, and above all, to have fun and get involved. The best example, and we tested it this year, is the Fan Zone we created with LiveLike, which meets our need to get people to return to the app and interact with us through gamification. These little things will make fans stick with the TCL.
Florent Pavia
General Manager, UCI Track Champions League
User Profile: Driving Registration and Participation
One of the Fan Zone’s other major contributions is its role in gathering valuable fan information and driving registrations during the TCL season. While fans can engage in gameplay on the UCI TCL Fan Zone without registering initially, the transition from “Not Registered” to “Registered” status unlocks features of the app and involves providing essential information such as email address and country.
The incentive to provide this crucial data? Exciting prizes that capture the attention of fans. This strategy not only drives increased participation but also serves as an effective means of collecting invaluable fan data that can be used to personalize future content, deliver targeted promotions, and more.
All in all, the UCI TCL Fan Zone, powered by LiveLike, is redefining fan engagement in the world of competitive cycling. By seamlessly blending entertainment, interactivity, and rewards, the Fan Zone ensures that fans are not just spectators but active contributors to the excitement of the Track Champions League. As the 2024 season unfolds, the partnership between UCI, LiveLike, and TCL promises a thrilling journey for both fans and riders alike.
Get in touch for more information about the UCI TCL Fan Zone or to learn about how LiveLike can enhance your digital platform experience.
In today’s sports landscape, the match-day experience holds distinct dimensions–within the stadium and at home. The in-venue match-day experience is essential to clubs for obvious game-day revenues. For broadcasters, it is the key moment to leverage the millions of dollars of investment they put into acquiring rights. And with the internationalization strategy of clubs and leagues, the at-home experience is now becoming a key element of focus for the whole sports industry where everyone needs to improve.
Taking a few shortcuts in our analysis, social media platforms drive most of the audience (and therefore first-party data) to their platforms while leagues rely on Fantasy Leagues, clubs have low-impact game centers, and broadcasters focus on the content versus the experience. Despite their distinct priorities, all share a common goal: to enhance the match-day experience.
LiveLike offers a comprehensive toolkit tailored to each entity’s needs, empowering clubs, leagues, and broadcasters to elevate fan engagement and enrich their sports offerings. In this blog, we explore how LiveLike’s solution empowers clubs to enrich their in-venue experiences, leagues to harness the potential of gamified match-center experiences, and broadcasters to elevate their interactive streaming capabilities.
Benefits of LiveLike Tools for Sports Organizations
Let’s start by looking at the overarching benefits of integrating LiveLike:
- Empowering Fan Engagement
Simply put: empowered fans are more engaged fans. LiveLike’s features, such as live polls, cheer-meters, comment boards, and other narrative-shaping tools, give fans a greater sense of agency and ownership in the game. This deepens their emotional attachment to the players, teams, and the sport itself, resulting in increased attendance, viewership, and fan interactions. Engaged fans are more likely to renew memberships, purchase season tickets, engage with interactive tools, spend on exclusive content, and contribute to the organization’s overall revenue.
- Building a Global Fanbase
LiveLike’s suite of social and community-building tools—live chats, social graphs, activity feeds—enable sports organizations to expand their reach and connect with fans worldwide. By fostering a vibrant global community, organizations can increase their fan base, leading to higher ticket sales, merchandise purchases, and international viewership. This increased reach can also attract potential sponsors looking for broader exposure. - Enhancing Sponsorship Opportunities
An engaged and growing fan base is an attractive proposition for sponsors. LiveLike tools offer different monetization opportunities, going from creating real estate on top of simple activations like “Man of the match brought to you by…”, to increasing retention and reducing the churn on platforms, to opt-in strategy, first-party data capture and segmentation.
In essence, integrating LiveLike tools not only enriches the fan experience by making it more fun and sticky, but also delivers tangible benefits to sports organizations by boosting loyalty, engagement, revenue, sponsorship opportunities, and overall success in the competitive sports industry.
But let’s get more specific—how can LiveLike tools be used to enhance the match-day experience for clubs, leagues, and broadcasters?
Revolutionizing the Match-Day Experience
1. For Clubs: Elevating In-Venue and International Fan Experiences
For clubs, the match-day experience is not just about what happens on the field but also about creating a vibrant atmosphere in the stadium. It’s about making sure that local fans, the lifeblood of the team, have an unforgettable time at the venue. LiveLike’s suite of audience engagement tools, including polls, quizzes, and sliders, can turn the stadium into an interactive hub.
From answering quizzes about team history to predicting the next goal scorer in real-time, these standalone engagements can deepen the connection between fans and the sport, and immerse the audience in the live action. They can also trigger exciting benefits on-site (ex: “Take this 10-question quiz and skip the drinks line if you achieve a perfect score of 100%!”)
However, clubs must also consider their international fanbase, who may never have the chance to attend matches in person. LiveLike’s solution extends beyond these borders, enabling clubs to engage their global supporters with AMAs (Ask Me Anything) sessions featuring players or coaches, live chats to connect fans worldwide, and timelines to showcase behind-the-scenes content. These tools ensure that every fan, regardless of their location, feels deeply connected to the club’s match-day experience, and gets an experience adapted to his region.
However, clubs must also consider their international fanbase, who may never have the chance to attend matches in person. LiveLike’s solution extends beyond these borders, enabling clubs to engage their global supporters with AMAs (Ask Me Anything) sessions featuring players or coaches, live chats to connect fans worldwide, and timelines to showcase behind-the-scenes content. These tools ensure that every fan, regardless of their location, feels deeply connected to the club’s match-day experience, and gets an experience adapted to his region.
2. For Leagues: Leveraging the Power of Match Center Experiences
Leagues face a unique challenge when it comes to fan engagement, as they’re often constrained by having sold their live content media rights to broadcasters. This is where LiveLike’s match center experiences come to the forefront.
League platforms usually offer real-time statistics and play-by-play updates which typically result in low traffic retention. They also have fantasy leagues for regular consumption that ideally serve hardcore fans but also usually have a huge drop-off during the season.
With LiveLike, you can combine interactive mini-games (polls, quizzes, emoji sliders) that enable easy participation and engagement throughout a match, and allow fans to participate and feel part of the narrative. Leaderboards can similarly help engage fans by triggering competitive behaviors while quests can help to keep fans active during slower moments in the game.
By adding interactive layers and rewards mechanics, you keep users excited and engaged for longer on your platform. As well, leagues, even after selling their video rights, gain a powerful tool to maintain a strong position in the industry.
An example of our tools being used to successfully power an engaging league match center is our partnership with Jupiler Pro League. By seamlessly integrating our Man of the Match widget, JPL is able to showcase the top five rated players of each game and invite fans to cast their votes within their Match Center experience.
Since its introduction in September 2022, the widget has generated an impressive level of fan engagement, due to the fact that users are required to register in order to vote. As a result, we have witnessed a remarkable 360% increase in opt-ins and over 60,000 unique interactions.
3. For Broadcasters: Elevating Interactive Streaming and Engagement
Finally, broadcasters, with their exclusive access to live sports content, hold the keys to the live game experience and have a responsibility to transform viewers into active participants. Interactive streaming is the key, and LiveLike offers a range of tools to achieve this—with LiveLike’s innovative solution seamlessly integrated into the live stream, viewers are no longer mere spectators and instead become active participants in the unfolding drama. This interactive streaming experience enhances engagement, allowing fans to play, connect, share opinions, and experience the thrill collectively.
Viewers can use cheer meters to express support for their team. Live chats and alerts keep viewers engaged by providing a direct line of communication with the broadcast team, fostering a sense of community.
Points, badges, and leaderboards can be used to reward loyal viewers and incentivize participation. By leveraging these tools, broadcasters can maximize the value of their content and ensure that the at-home match-day experience is just as thrilling as being in the stadium.
Notable broadcasters like Canal+ and MSG GO have embraced this evolution with the use of our tools, forging an immersive and participatory connection with their audiences.
In a rapidly evolving sports landscape, LiveLike has become the catalyst for redefining the match-day experience bringing social and interactivity off social media and to your proprietary platforms. By fostering fan engagement, expanding reach, and opening doors to new sponsorship opportunities, LiveLike not only enriches the fan experience but also delivers tangible benefits to sports organizations, positioning them for success in the competitive sports industry.
The future of sports engagement has arrived, and LiveLike stands at its forefront, transforming spectators into active participants, ensuring the excitement of the match-day experience knows no bounds.
Get in touch to learn more about LiveLike’s ability to enhance the match-day experience for sports club, league and broadcaster fans and platform users.
Happy holidays everybody! The end of 2023 is near, which means it’s time to look back on all the amazing things we accomplished this year. From exciting integrations and partnerships to groundbreaking product and feature updates, each step has been a testament to our commitment to revolutionizing the digital platform experience.
So much happened this year, so we’re cutting it down to the top 2023 updates from LiveLike. Let’s get into it!
1. LiveLike secures SILVER for Best Tech Company at SportsPro OTT Awards 2023
Excited doesn’t begin to describe it! This year at the annual SportsPro OTT Awards, LiveLike placed Silver for Best Tech Company, and we could not be more proud.
We were head-to-head this year with some outstanding competition, and the fact that we even placed, let alone came second, is a true testament to our team’s dedication and innovation. A proud moment for the entire LiveLike team!
2. YES and LiveLike partner to launch “YES Rewards,” the first app-based loyalty program for TV sports viewing
This one was a game-changer for LiveLike. In June 2023, we unveiled “YES Rewards” — a revolutionary app-based loyalty program designed exclusively for TV sports viewing. Powered by LiveLike, fans on the platform can earn points, unlock badges, and vie for incredible prizes by engaging with YES App content and features.
Taking inspiration from successful loyalty programs in various industries like airlines, credit cards and hospitality—”YES Rewards” aspires to foster brand affinity, retention, and loyalty among viewers. The program works to create meaningful connections by engaging and rewarding the most passionate fans out there, making their sports-viewing experience truly exceptional.
3. Launch of Social Graph & User Presence
Not only did we announce ground-breaking partnerships in 2023, but we also introduced some game-changing community features, including Social Graph, Activity Feed, Comment Boards, and User Presence-as-a-Service.
These tools aim to elevate user engagement, foster real-time interactions, and provide a personalized experience within online communities, seamlessly integrating with existing LiveLike features. These new community features also seamlessly integrate with existing LiveLike features, such as chat rooms, widgets, and leaderboards, providing a comprehensive and unified user experience.
4. LiveLike engagement tools now available on AWS Marketplace
In the springtime, we had the pleasure of announcing that LiveLike’s powerful engagement and gamification tools are available in the Amazon Web Services (AWS) Marketplace, offering clients easy integration of gamification and engagement features to live streams and events without additional infrastructure management. This significant development enhances the accessibility and scalability of our innovative solutions.
5. LiveLike and Loco partner to turbocharge fan experiences with a new loyalty program for gamers
Another huge win for LiveLike this year was our partnership with Loco, the world’s leading independent esports and live-streaming platform, to power the Loco rewards program. Integrated into Loco’s digital gaming experience, LiveLike’s innovative quest feature turns every Loco livestream into an adventure.
Gamers on the platform can earn rewards, unlock status badges, and collect points for exciting prizes, fueling their passion on the platform like never before. Together with Loco, we’ve continued our mission this year to reshape the interactive entertainment landscape, offering a thrilling world of immersive gaming experiences.
7. LiveLike partners with TF1 for beloved ‘Star Academy’ show
It’s always exciting when we get to bring our engagement features beyond the sports industry, and such was the case with our partnership with France’s TF1 Group. We joined forces with TF1 Group back in November to integrate our tools within the Star Academy section of My TF1.
Now on the platform, Star Academy fans and My TF1 users have the power to shape the program’s narrative by answering polls, posing questions to their favorite contestants, and more.
6. Partnering with CDPs to power personalized and engaging customer experiences
This year, one of our major priorities was establishing strategic partnerships to take our fan engagement solution to the next level. This included collaborating with several leading customer data platforms to harness the power of real-time insights and create more personalized, engaging experiences for our clients’ platform users.
In 2023, we announced our partnerships with CDP powerhouses mParticle, Twilio Segment, and Insider. These partnerships marked significant strides for us, underscoring our unwavering dedication to providing cutting-edge fan engagement solutions.
8. Launching EuroLeague TV activation with Endeavor
This was an exciting one! This December, we dropped the first activation of our partnership with Endeavor Streaming: an interactive experience to The Players’ View, the live streaming watch-along show that revolutionized how fans experience European basketball.
Together with Endeavor, we’re bringing basketball fans and EuroLeague TV viewers closer to the action than ever before with the ability to interact with commentators through polls, quizzes, cheer meters, and more.
LiveLike x Endeavor x EuroLeague TV
9. Launch of Quests
Last but not least, we added LiveLike Quests to our loyalty rewards offering to foster more meaningful interactions and incentivize certain user behaviors. Quests introduce users to a series of tasks that can unlock exciting goals, badges, and rewards once completed on your platform.
By introducing an extra layer of excitement and progress tracking, Quests offer users a tangible sense of accomplishment, making them more inclined to stay engaged with the experience and motivated to return to your platform over time.
As we ‘cheers’ to the end of the year, we’re filled with gratitude for the incredible milestones, partnerships, and recognitions that have defined 2023 for LiveLike. We look forward to continuing the journey of transforming fan engagement and creating unforgettable experiences in the years to come. Wishing you all a joyful holiday season and an even more thrilling 2024!
Get in touch to learn more about our fan engagement features or to find out how LiveLike can enhance your platform experience.
In 2023, making connections can be a challenge. That’s why fostering meaningful interactions and building a vibrant community around your platform content is crucial. Your users want to feel like they’re a part of something bigger, and that your platform is a space where they feel safe and like their voices and opinions are being heard and valued.
By integrating LiveLike’s innovative Comments-as-a-Service feature, our clients are empowered to take community engagement to the next level and create a dynamic space for their users to connect, discuss, and share their thoughts with others around the world.
What is Comments-as-a-Service (CaaS)?
At its core, CaaS is a dynamic commenting feature that empowers users to actively engage with content across your platform continuously and in real-time. Comment Boards, a core component of the feature, serve as dedicated spaces for users to discuss specific events, news, or content on your platform.
Each blog post, video, live event, or any other topic or piece of content in your system can have a dedicated comment board associated with it, ensuring that discussions are relevant and easily accessible, and enhancing the overall user experience by giving users the flexibility to discuss anything on your platform.
Why We Introduced Comments-as-a-Service
With extensive experience crafting community-building tools for our clients—loyalty rewards systems, live chats, and more—we recognize the pivotal role community engagement has in terms of digital and brand success. CaaS is a response to the growing need for a structured, interactive space where users can share thoughts, and opinions, and build connections. By introducing CaaS to digital spaces, we aim to elevate the user experience and create platforms where conversations thrive and users feel heard.
Benefits of Integrating LiveLike Comments
So, why should you consider integrating comments into your digital platform experience?
- Foster a Sense of Community: CaaS creates a sense of community by providing users with a platform to voice their opinions, connect with like-minded individuals, and build relationships within your digital space.
- Increase Retention Rates: It’s simple, really: Engaged users are more likely to stick around. CaaS encourages users to revisit your platform, contributing to increased retention rates and a loyal audience for your brand.
- Boost Session Lengths: Interactive features like CaaS inspire users to spend more time on your platform, exploring discussions, revisiting to stay updated on ongoing conversations and actively participating in the community.
Retrieve 1st-Party Data: Understanding your audience is key to content improvement. CaaS enables you to gather valuable 1st-party data, gaining insights into user preferences, opinions, and behaviors.
Using CaaS as a Developer
As a product developer using CaaS, you can:
- Commenting Made Easy: Users can make top-level comments directly on comment boards, initiating discussions effortlessly without the need for additional support.
- Comprehensive Comment Reply System: Users can engage in conversations by replying to top-level comments or responding to other user comments, adding depth to discussions.
- Dynamic Comment Sorting: Comments can easily be sorted by newest and oldest, allowing users to customize their viewing experience without additional developer involvement.
- Seamless Comment Management: Users can easily delete their own comments and be assigned moderator roles by admins, allowing them to delete comments from others and even ban certain users from commenting, all without complicated infrastructure.
Easy Integration: The versatility of CaaS is evident in its simple integration process, whether it’s being implemented on top of your digital platforms or through API and SDKs.
By seamlessly integrating interactive commenting capabilities, you can create a space where users feel heard, connected, and eager to contribute to the ongoing conversation. Elevate your digital experience with LiveLike’s Comments-as-a-Service and witness your community thrive.
Get in touch to learn more about comments-as-a-service or to find out how LiveLike can enhance your platform experience.
- Turkish Airlines EuroLeague to launch new live chat and engagement features on its EuroLeague TV app for 2023-24 Season
- The deal marks the first integration of Endeavor Streaming’s partnership with LiveLike to bring enhanced gamification, engagement and community capabilities to its D2C clients
Los Angeles and New York, December 5, 2023: Endeavor Streaming, a global leader in premium video distribution and monetization across sports, entertainment, media, and lifestyle, has partnered with LiveLike, a leading audience engagement suite, to bring new fan engagement features to EuroLeague TV. Launched on December 1st, the partnership includes an interactive experience within The Players’ View content – a watch-along with Maccabi Playtika Tel Aviv center, Jake Cohen, and former EuroLeague player with Maccabi, Baskonia and Milan, Michael Roll – that will enable viewers to feel closer to the action and engage with the commentators through a suite of features such as quizzes, polls, cheer meters and more.
The launch represents the first activation of Endeavor Streaming’s broader partnership with LiveLike, a partnership that will enable Endeavor Streaming to deliver enhanced viewing experiences for sports fans and audiences for its direct-to-consumer (DTC) customers, leveraging LiveLike’s proprietary engagement, gamification and community capabilities.
This includes LiveLike’s loyalty and rewards program, built to encourage greater audience engagement, attract new users and keep loyal fans coming back for more. It does this by offering incentives such as promotions, virtual and physical goods, and exclusive experiences in exchange for achieving various goals within a streaming platform. Introduced earlier this year, millions of quests (including tasks such as watching a live stream) have been completed by fans, increasing interactivity and registrations, and lowering churn.
Endeavor Streaming has supported the delivery of EuroLeague’s global D2C service, EuroLeague TV, since 2015, driving the platform’s digital evolution and integration into the league’s wider digital ecosystem. Most recently, Endeavor Streaming managed the launch of EuroLeague TV’s app across Samsung TV, Apple TV and Android TV devices to enhance the fan viewing experience. Endeavor Streaming is also the OTT supplier for Fedcom’s new streaming service SKWEEK, which broadcasts EuroLeague and EuroCup content to audiences in France.
Alex Ferrer Kristjansson, Euroleague Basketball, Marketing & Communication Senior Director: “We are always looking for new possibilities to engage with our fanbase and enhance the EuroLeague experience through our platforms. This new collaboration with LiveLike builds on our core product, our games, and opens up a wide variety of interactive proposals to bring fan engagement within the EuroLeague TV community to a brand-new level.”
Peter Bellamy, Chief Commercial Officer at Endeavor Streaming: “Interactivity, gamification and community capabilities are becoming increasingly important to engage audiences and fanbases, whether it’s sports or entertainment. The partnership with LiveLike has enabled us to offer an even more enhanced viewing experience that brings our clients closer to their audience. EuroLeague TV’s new interactive functionality is a great example of how we can tap into sports fans’ desire for community and shared experience that keep fans more deeply engaged over a longer period of time.”
Added Miheer Walavalkar, Co-Founder and CEO of LiveLike: “Endeavor Streaming is not only one of the most innovative companies in the industry but one that has established an extraordinary track record through its work with the biggest sports and entertainment brands on the planet. We look forward to working closely with their team to build custom experiences for their partners that will incentivize and reward user behavior and interactivity while helping them to achieve their key business goals.”
Endeavor Streaming delivers innovative direct-to-consumer services for some of the world’s top sporting leagues, including the Women’s National Basketball Association (WNBA), Union of European Football Associations (UEFA), World Wrestling Entertainment (WWE), National Women’s Soccer League (NWSL), European League of Football (ELF), Ultimate Fighting Championship (UFC), and more.
LiveLike works with leaders spanning sports, fitness, entertainment, news and more. It has created unique experiences around major events from the FIFA World Cup, NBA Playoffs and NCAA March Madness to live concerts and presidential debates, in partnership with Canal+, FloSports, FOX, Georgia Tech, Jupiler Pro League, LaLiga, MSG, NASCAR, Turner Sports and YES Network, to name a few.
NEW YORK, November 29, 2023 – LiveLike, a technology company dedicated to empowering digital experiences and building fan communities, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes LiveLike for its expertise in providing customers with software-as-a-service (SaaS) that empowers advertisers and marketers to reinvent workloads using its audience engagement suite of interactive features and gamification tools.
As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.
LiveLike’s platform is built on the three pillars of interactivity, community, and loyalty. It enables and empowers businesses to retain, monetize, and engage their audience by bringing a suite of features to owned and operated platforms, decreasing the risk of losing users to third-party social networks. These features boost revenue through increased registration, interactions, impressions and sponsorship, as well as reducing churn and creating loyalty. LiveLike on AWS helps customers – from entertainment and media companies, streaming platforms and publishers, to sports leagues and teams –easily integrate the company’s tools. This also enables LiveLike to deliver immersive and high-performing media experiences that are reliable and lightning-fast, ensuring that clients data and applications are secure.
Achieving the AWS Advertising and Marketing Technology Competency differentiates LiveLike in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.
“LiveLike is committed to creating communal experiences for our partners, and being an AWS Partner has brought benefits that we have brought to our customers who are looking to grow and engage with their audiences, retain and monetize their user bases using our platform and with that, access to zero-party data,” said Miheer Walavalkar, CEO and co-founder of LiveLike. “We are proud to be recognized with the AWS Advertising and Marketing Technology Competency, which differentiates LiveLike in the market and gives us the opportunity to gain access to additional resources and support from AWS. This will further help us to enable the companies we work with — across sports, entertainment and other verticals — to achieve their business goals by building active communities that are engaged and loyal.”
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify validated AWS Partner solutions and services for specific industry use cases. Explore the AWS Partner solutions and/or services offered in AWS Marketplace, or APN Partners, including LiveLike.
We’ve said it before and we’ll say it again: The foundation of any thriving digital platform lies in its ability to foster connections and create a sense of community among users. With the introduction of Social Graph-as-a-Service, our goal is to make that easier than ever to do on your platform.
For this Feature Spotlight, we’re taking a look at LiveLike’s Social Graph-as-a-Service (SGaaS)!
What is Social Graph-as-a-Service (SGaaS)?
Social Graph is a user-friendly, API-first service designed to transform the way your users connect, interact, and personalize their experiences within online communities.
A social graph is like a map that shows who’s connected to whom within a social network, like Facebook or LinkedIn, or on a platform, like a fitness app. Social graph makes this map accessible for developers to use through something called an API, a standard tool that allows one software application to interact with and utilize the functionality or data of another software application.
So, instead of investing extensive time and effort into constructing their social map system, developers can leverage SGaaS to swiftly integrate people and connections into a pre-existing service. The advantage of social graph lies in the rapid addition of user data and connections without the need to develop data feeds and storage infrastructure. This way, developers can focus on creating other exciting features that use social map data to personalize user experiences and add additional social features.
End result? SGaaS saves time, saves resources, and makes things a whole lot simpler!
Why We Introduced Social Graph-as-a-Service
By offering a user-friendly, API-first service, we empower our clients to seamlessly integrate this powerful tool and transform how their users connect, interact, and personalize their experiences. It’s not merely a response to a market need; it’s a testament to our commitment to innovation and delivering solutions that go beyond expectations.
Social Graph allows users to go beyond just connecting, to experience dynamic, personalized, and socially-charged digital experiences. It’s about turning every platform into a lively community and making LiveLike the go-to for those who dare to reimagine the possibilities of user engagement.
Benefits of Integrating LiveLike Social Graph
So, why should you consider integrating social graph-as-a-service into your digital platform?
- Encourage Social Interactions: Foster a dynamic community, reinforcing belonging and encouraging users to connect, share, and engage.
- Hyper-Personalize User Experiences: Enable users to create tailored networks, enhancing their journey through the platform.
- Flexible & Customizable: Overlay SGaaS on digital platforms through APIs for effortless enhancement of user engagement and personalized experiences.
- Personalized Marketing/First-Party Data: Understand user interests for targeted campaigns, higher ROI, and improved customer experiences.
Combine with Other LiveLike Tools: Integrate Social Graph with LiveLike features in chat rooms, fan zone mini-games, etc. Users can track friends’ online status, fostering real-time connections. Loyalty and reward mechanics, like exclusive leaderboards among friends, incentivize network expansion.
Using SGaaS as a Developer
As a product developer using SGaaS, you can:
- Create and query connections between users.
- Define relationship types like followers, friends, or classmates.
- Discover and analyze connections in your network of users.
- Integrate with existing features and user data seamlessly.
Bally Live: A Socially-Charged Platform Experience
In the summer of 2022, LiveLike teamed up with one of the world’s biggest brands to power a new fan engagement platform around the FIFA World Cup. As part of the activation, we launched an audience platform experience called the ‘Fan Zone’, a dedicated user hub that combined LiveLike mini-games and loyalty rewards tools to engage fans around the world.
Specifically, the Fan Zone featured LiveLike’s Prediction Center, allowing fans to make multiple predictions for every match, fostering friendly competition with their peers while also gauging their standing on a global scale. Users simply selected the match of their choice, answered five consecutive questions, validated their predictions, and earned points for each accurate forecast.
Adding to the excitement, users had the opportunity to earn three coveted loyalty badges, each associated with specific actions within the mini-game: Make a Prediction, Share a Prediction, and Perfect Prediction. In total, the Fan Zone recorded an impressive 480k interactions, showcasing the widespread enthusiasm and engagement fostered by the dynamic mini-game experience.
Using SGaaS, the Bally Live experience allows users to connect with each other by sending friend requests within the platform, adding a personal touch to their interactions. This isn’t just about watching sports; it’s about creating a sense of community and bringing fans together through technology that understands and amplifies the social aspect of the sports experience.
Fueled by Social Graph capabilities and other LiveLike community-building features, Bally Live offers a dynamic, socially-charged hub for global sports fans to connect, engage, and share their passion for baseball.
All in all, LiveLike’s Social Graph emerges as a powerful tool not only for connecting users but also for elevating the entire user experience. The integration of Social Graph opens doors to a socially charged environment, turning every platform interaction into an opportunity for users to connect, engage, and share their passion.
Get in touch to learn more about social graph or to find out how LiveLike can enhance your platform experience.
NEW YORK AND PARIS – November 14, 2023 — French television network TF1 Group has partnered with LiveLike, a leading provider of audience engagement technology, to transform the fan experience of its hit singing competition show, “Star Academy,” with enhanced interactivity.
LiveLike’s audience engagement suite is now integrated into the “Star Academy” section on MY TF1. Fans can enjoy features such as polls and ‘ask me anything’ chat sessions with contestants, enabling them to actively participate in the editorial storyline and engage with their favorite competitors.
“With some of the most passionate fans of any entertainment property, ‘Star Academy’ is an ideal program for innovation that brings the community closer to the rising stars being featured each week,” said Samuel Westberg, LiveLike’s CRO and co-founder. “It is a privilege to collaborate with TF1 Group on their engagement strategy as they seek new ways to encourage fan participation and generate excitement throughout the season.”
“The partnership enhances the digital user experience around a strategic TV show for TF1,” said Thierry Bonhomme, TF1 Group’s CTO. It engages the fanbase on a regular basis, adding innovative and interactive features. Some features like the ‘interactive box’ have been conceived in collaboration with the show’s producer, trying to create a 360° experience for the audience.”
LiveLike’s audience engagement suite is used by leading brands spanning sports and entertainment. Having built its reputation creating unique experiences around major sporting events such as the FIFA World Cup, NBA Playoffs, and European football, LiveLike’s technology has increasingly been used successfully to do the same with live concerts, music festivals, reality programming, and the U.S. presidential debates. In addition to the TF1 Group, LiveLike has partnered with organizations such as Canal+, FloSports, WarnerMedia Discovery, FOX, Jupiler Pro League, LaLiga, MSG, NASCAR, and YES Network, to name a few.
.svg)
.png){kind=small}
