Whether it’s integrating live chatbots, introducing mini-games, or updating design elements, brands are constantly seeking ways to innovate their digital platforms to captivate audiences and keep them coming back more frequently. But users need more than just one-off games or fleeting moments of interaction to feel compelled to return to a platform consistently or for longer periods of time.
Enter the power of quests — a dynamic feature that transforms passive users into active participants, all while creating lasting user engagement on your platform. With quests, users can experience the satisfaction of knocking off tasks or challenges one by one as they compete against themselves, friends or fellow users, striving to complete all quest tasks to claim exciting prizes. What’s more, brands have the ability to apply rewards on top of LiveLike Quests to engage users even further, allowing them to unlock exclusive badges, prizes, and experiences with each completed quest.
So, let’s get into the adventure of LiveLike Quests!
What is a Quest?
Sometimes named a Challenge, a Journey, or an Adventure, a Quest is a set of tasks that users must complete in order to achieve specific goals and earn rewards on your platform. Quests tap into the desire for active participation and instant gratification, offering clear objectives and tangible rewards in a simplified checklist format. Whether it’s interacting with widgets, engaging in chatrooms, climbing leaderboards, or completing any other action you desire on your platform, quests offer a gamified experience that encourages users to dive deeper into your ecosystem.
Quests can encompass tasks within the LiveLike ecosystem itself, such as interacting with LiveLike polls, quizzes, AMAs, etc. or extend beyond to include actions outside of the LiveLike ecosystem, like logging in to the app or inviting friends to join the platform. This versatility allows you to tailor quests to fit seamlessly into your entire digital presence, from apps to websites and beyond.
Why We Introduced Quests
The main reason we introduced Quests as a part of our offering was to provide brands with the most efficient tools to achieve their unique business goals and overcome challenges they may face on their platform.
Since quests can include any task actions within or outside of the LiveLike ecosystem, the possibilities for driving user behavior are endless. Whether it’s boosting subscriptions, promoting key features, or expanding your user base, quests provide a flexible mechanism to incentivize desired actions and steer users toward valuable interactions.
What’s more, thanks to our existing robust loyalty rewards system within our offering, we have ensured the integration of quests and rewards is a seamless and highly effective joint solution when done through LiveLike. By leveraging our established infrastructure, LiveLike Quest users can effortlessly tie quests to specific rewards, automating the process of awarding users with points, badges, and prizes upon quest completion and task fulfillment.
This integration not only enhances user engagement but also streamlines the user experience, offering a cohesive journey where users can seamlessly progress through quests while earning tangible rewards. The ability to directly link quests to our existing rewards system ensures users are consistently incentivized and motivated to participate, fostering a deeper level of engagement and loyalty within our clients’ platform ecosystems.
Benefits of Integrating LiveLike Quests
So, why should you consider integrating quests into your digital platform experience?
As previously mentioned, the major advantage of introducing Quests to your platform is the ability to target your unique business goals, no matter what they are. By assigning users tasks within a quest, you can ultimately drive them toward certain actions on your platform and motivate them to explore different features or areas within your ecosystem. In other words, whether your aim is to increase user engagement, drive subscriptions, or promote specific features on your platform, quests provide a versatile tool for aligning user behaviour with your overarching business objectives.
For example, if your major goal is to drive new user subscriptions, you could introduce a Quest that involves “Inviting 3 Friends to the Platform.” By adding this as a task, users are incentivized to invite their friends to join your app experience. Plus, while they work towards completing the Quest at hand to earn rewards, you can enjoy a boost in your user subscription rate.
What’s more, regardless of your unique business goal, integrating Quests will work to subsequently improve user retention rates and result in valuable user data collection. No matter the tasks they involve, Quests incentivize users to spend more time within your app or website as they strive to complete tasks on time and earn rewards.
Additionally, as users engage with quests, you gain valuable insights into their preferences, behaviors, and engagement patterns specifically tied to quest-related activities. This granular data allows for a deeper understanding of how users interact with your tools, enabling you to fine-tune quest designs, tailor rewards, and optimize the overall platform experience for enhanced user satisfaction and long-term engagement.
LiveLike x Loco Gaming Platform
In 2023, LiveLike and Loco partnered to gamify the entire Loco mobile app experience and take things to the next level in terms of fan engagement with LiveLike Quests. The collaboration started with the creation and implementation of our quest feature within every livestream on the platform to encourage greater livestream interaction. Now, Loco uses LiveLike to power four different types of quests for users, including daily quests, fan quests, top fan quests, and super fan quests, each gradually increasing in difficulty and reward potential.
By integrating quests into the Loco platform and tying them to the LiveLike rewards system, Loco users are motivated to spend time tuning into Loco livestreams and interacting with Loco streamers. For each livestream minute watched and interaction completed, users earn points that are automatically converted into Loco gold currency that can be redeemed for real gift cards to Amazon, Google Play, and more.
And the results speak for themselves! Since its launch, over 1 million users have initiated a LiveLike-powered quest on the Loco platform, with 70% of users successfully completing at least one quest.
Also in 2023, YES collaborated with LiveLike to launch the “YES Rewards” loyalty program, pioneering the first app-based loyalty program for TV sports viewing. The program debuted mid-Yankees 2023 season and introduced the ability for fans to earn prizes and deepen their connection with the YES brand by engaging with YES App content and features through LiveLike-powered Quests.
Now on the YES Rewards platform, fans can earn points by watching games, viewing other YES App programs (such as VOD), engaging with app features such as Pick-N-Play and Pick-N-Play Live, and more. Moreover, thanks to our integration with Prizeout, rewards earned on YES Rewards are then redeemable for real gift cards.
Since its launch, YES Rewards has proven to influence user behavior, with over 200k users onboarded in the first four months of launch, and an over 50% increase in active participation in in-game interactive modules.
With LiveLike Quests, you have a powerful tool at your disposal to transform passive spectators into active participants, driving meaningful interactions, fostering loyalty, and ultimately propelling your platform to new heights of success. Unlock the potential of quests today and embark on a journey to unparalleled user engagement and satisfaction.
Get in touch to learn more about activity feeds-as-a-service or to find out how LiveLike can enhance your platform experience.
The LiveLike Audience Engagement Suite is a finalist in the region's leading broadcast technology awards, recognising the fan engagement platform's work with sports broadcasters and rights holders
New York, July 31 - LiveLike, the fan engagement platform used by sports broadcasters, streaming services and rights holders worldwide, has been shortlisted for Best in Sports at the BroadcastPro ME Manufacturer Awards 2026 for the LiveLike Audience Engagement Suite.
The awards recognise product innovation, engineering excellence and technology development across the broadcast ecosystem. Finalists were selected across 21 broadcast and satellite categories following industry-wide voting and review by an independent panel of experts. Winners will be announced on Tuesday 6 October 2026 at The Westin Dubai Mina Seyahi Beach Resort & Marina in Dubai, UAE.
The Audience Engagement Suite gives broadcasters and rights holders a way to build interactive experiences directly into their streams and owned platforms - predictions, quizzes, live chat, rewards, loyalty programmes and community hubs - without assembling separate point solutions for each one. Every interaction feeds a single evolving profile of the fan, which the platform then uses to personalise what that fan is offered next.
That combination is the argument LiveLike has been making across the industry this year. Fan engagement has been mischaracterised as a set of features layered onto a broadcast, when the durable value sits underneath: the behavioural graph that every interaction contributes to, and the AI layer operating on top of it. LiveLike's AI layer, Genie, now runs a growing share of the programmes the company operates on behalf of clients, moving the work from manual content management toward automated orchestration.
The Middle East and North Africa is one of the most active regions in the world for this shift. Major tournament rights, rapid growth in sports streaming and rising expectations around second-screen and in-stream interaction have made direct-to-fan engagement a commercial priority for broadcasters across the region rather than an experiment.
"Fan engagement gets treated as a set of features bolted onto a broadcast, and we've never seen it that way," said Miheer Walavalkar, co-founder and CEO of LiveLike. "What we build sits underneath the experience. There are the surfaces fans actually touch, and then there is the profile of that fan which gets sharper every time they touch one. The second part is the part that compounds, and it's the reason a broadcaster can keep getting more out of the platform in year three than they did in year one."
"Being shortlisted in a category assessed by the people who operate live sport in this region carries weight," he added. "They know the difference between something that demos well and something that holds up on a match night."
Sports organisations have spent decades refining three core revenue streams: direct fan spend, media rights, and sponsorship. The playbook is well understood. What is less understood, and far less developed, is the data infrastructure that connects those streams to each other and to the fans who power all of them.
Most organisations know they are sitting on significant amounts of fan data. Ticketing systems, CRM platforms, social channels, digital content interactions: the signals are there. But in the vast majority of cases, that data sits in disconnected silos, producing consulting reports rather than actionable intelligence. The result is a fragmented picture of the fan - one that limits commercial potential across every revenue line.
On a recent episode of Future of Fandom, LiveLike CEO and co-founder Miheer Walavalkar sat down with Aidan Cooney, CEO of Envision Sport Group and co-founder of Opta, to unpack this problem in detail. Cooney has spent 25 years building data and fan intelligence businesses across football, cricket, tennis, and rugby. His perspective on unified fan data, the shift from B2B to B2C thinking, and the convergence of sponsorship and performance marketing offers a practical framework for any organisation trying to move beyond fragmented data toward genuine sports intelligence.
From performance data to fan data: the Opta origin story
Cooney's career started with a simple hypothesis. In the late 1990s, football's status as the world's biggest sport came with surprisingly thin storytelling. Broadcasts offered a scoreline, occasional possession graphics, and goalscorer information. American sports, by contrast, had long used statistics to bring audiences closer to the action.
"If you give fans a higher-resolution understanding of what's happening on the pitch, you bring them closer to the sport they love," Cooney explained. That principle drove the creation of Opta, which transformed how football was analysed, discussed, and consumed. The OptaJoe account became a case study in sports data storytelling, building a following of hundreds of thousands across media, journalism, and the broader sports industry.
But Opta was fundamentally about what happened on the pitch. The return path - how fans reacted to that information and what their behaviour revealed - became the foundation for everything Cooney built next: Ellipse Data, InCrowd, and ultimately Cortex.
The difference between a customer data platform and a fan data platform
One of the most important distinctions Cooney drew in the conversation is the gap between conventional customer data platforms and what a fan data platform actually needs to do. Standard CDPs are designed for rational, price-sensitive purchasers. A fan is something else entirely.
"A fan wants to belong. They're passionate about the player or the team they support. The data that matters to you is very different from a purely rational, transactional data proposition," Cooney said.
The implication is that transactional data - which most sports organisations have invested in through ticketing CRM - is necessary but insufficient. Behavioural data is where the real value sits: how a fan reacts to a particular piece of content, when they react, whether content about a specific player activates more engagement than content about the team as a whole. This is the layer that informs personalisation, shapes content strategy, and ultimately creates trackable, monetizable assets for brand partnerships.
Cooney's platform, Cortex, is designed specifically for this purpose: unifying transactional and behavioural data into a single fan data platform that can activate across channels. LiveLike's engagement and gamification tools then sit on top of that foundation, turning data into community and interaction into measurable value.
The silo problem and why unification comes first
When asked about the most common mistakes sports organisations make with their data, Cooney's answer was immediate: silos.
"Very few organisations have a true single view of their fan base. That is the starting point for everything." Some silos are functional, built by design for specific use cases like ticket sales. Others are structural, created by the relationship between leagues and clubs or by the patchwork of technology vendors an organisation has accumulated over time.
The cost of these silos is not abstract. Without a unified single view, organisations cannot connect their content strategy to their commercial strategy. They cannot attribute sponsorship value to specific fan interactions. They cannot retarget fans who engaged with a poll, a vote, or a piece of branded content. Every disconnected system represents lost compounding value.
Cooney's prescription is direct: "You can't activate until you unify." And the use cases for doing so - from personalised content delivery to integrated brand campaigns - are available now in ways they were not five or even three years ago.
Sponsorship, media, and the hybrid model
One of the most commercially significant ideas in the conversation was Cooney's framing of the convergence between sponsorship and performance marketing. Sponsorship, in its traditional form, has not fundamentally changed since Mark McCormack and Arnold Palmer in the 1960s. It remains an awareness play, hard to attribute, and increasingly constrained as a share of total brand marketing spend.
Performance marketing budgets, by contrast, are growing rapidly. Social media ads, YouTube pre-rolls, programmatic buying: brands are spending heavily on audience acquisition through channels that offer clear attribution. The problem for sports properties is that these two budget pools rarely connect.
"If you create a more diverse set of assets and present them as an integrated media plan, you open up new budget areas within brands," Cooney argued. The opportunity for rights holders is to bridge that gap by combining the premium, trust-based qualities of sponsorship with the attribution model of performance marketing.
In practice, this looks like branded content paired with interactive fan experiences - polls, votes, and predictions that generate first-party data - which can then be used for retargeting and attribution. LiveLike's interactive tools are designed to create exactly these kinds of measurable, brand-integrated fan touchpoints that produce both engagement data and commercial inventory.
AI, personalisation, and the crawl-walk-run path
Both Cooney and Walavalkar addressed the promise and the practical limits of AI-driven fan personalisation. The long-term vision is clear: AI that can serve individual fans with content, offers, and experiences tailored to their specific behaviours and preferences. The economics and infrastructure to do this at true 1-to-1 scale, Walavalkar noted, are still being worked out across every industry.
The pragmatic starting point is cohort-based personalisation. Group fans by location, by behavioural patterns captured in your fan data platform, by engagement tendencies during comebacks or winning streaks. Let cohorts emerge dynamically from the data rather than relying on predefined segments.
"By putting the fan at the centre and serving them at the cohort level, you improve the fan experience, which drives up engagement levels, which drives up the value of the inventory you create on the back of it," Cooney said. "If you then take it to the next level and use AI to super-serve the individual, you drive that engagement and value further."
The compounding logic here is critical. Organisations that delay building cohort-based personalisation while waiting for perfect 1-to-1 capabilities lose years of compounding value - both in fan engagement and in commercial inventory quality.
The B2C shift and why it matters now
Cooney's overarching thesis is that sports organisations are fundamentally B2B businesses today, structured around selling rights to broadcasters and sponsorship packages to brands. The future is B2C: direct, data-informed relationships with fans that create value for both the organisation and its brand partners.
This does not necessarily mean streaming video direct to fans - a path Cooney sees as extremely difficult given the sophistication of existing broadcasters. It means building digital properties that offer genuine value to fans, capturing the behavioural data those interactions generate, and using that data to create a fan balance sheet that reflects the true economic potential of the audience.
"The whole original idea, that the fan base becomes a real balance sheet item, becomes a reality," Cooney said. "And that balance sheet isn't just about the lifetime value of the fan to the sports organisation directly. It's about lifetime value, plus the opportunity for brands to invest in that person over the duration of their fandom."
Listen to the full episode
Hear the full conversation between Aidan Cooney and Miheer Walavalkar on Future of Fandom:
A unified single view of the fan is the prerequisite for every commercial use case in sport, yet most organisations still operate with fragmented data silos.
Fan data platforms differ from standard CDPs because fan behaviour is emotional, making behavioural signals more commercially valuable than transactional data alone.
The convergence of sponsorship and performance marketing opens access to larger brand budgets, but only if rights holders can offer integrated media plans with measurable, interactive assets.
Cohort-based personalisation is the practical starting point for AI-driven fan engagement - delaying it sacrifices years of compounding value in engagement and revenue.
Organisations that treat their fan base as a balance sheet asset - and build the data infrastructure to
LiveLike, the digital fan engagement platform, is powering eight confirmed World Cup activations spanning North America, Latin America, Europe, the Middle East, and Asia-Pacific, marking the company's largest simultaneous global deployment to date. The activations cover a cross-section of the sports media ecosystem, from major broadcasters and OTT platforms to payment providers and national football associations.
The deployments demonstrate LiveLike's capacity to operate at tournament scale, handling concurrent traffic spikes across time zones as billions of fans follow the world's most-watched sporting event. Activations range from prediction games (Play Predictor+) and loyalty leaderboards to trivia, squad selectors, community features, and gamified rewards programs - reflecting a broader industry shift toward interactive, data-driven engagement as rights holders look to convert passive audiences into identifiable, loyal fans.
Clients include CazeTV in Brazil, where a prediction game with their sponsor iFood is expected to generate record platform traffic, and Minute Media's Sports Illustrated, which is running a full-tournament match predictor covering every stage of the competition on its global digital platform. Additional activations are live with a leading European broadcaster operating a multi-event FanZone with gamification and a rewards shop, and a global payments company deploying wallet-based loyalty and leaderboard campaigns across Latin America.
The FA (Football Association) is using LiveLike to support its World Cup engagement strategy, while one of the largest North American and European sports media groups is using LiveLike’s whole tech stack in various ways across the world (Community, Mini-games, engagement etc…). SBS, Australia's public broadcast service has launched a complete match center experience, combining official World Cup Statistics & engagement widgets.
The scale of deployment reflects a deliberate infrastructure approach. LiveLike's platform is built to absorb the kind of unpredictable, high-volume engagement spikes that define knockout tournament football, where a single goal can trigger millions of simultaneous interactions across dozens of markets.
"The World Cup is the one event where everything has to work everywhere at once. There is no quiet period, no soft launch, no second chance," said Miheer Walavalkar, CEO and Co-Founder of LiveLike. "What we are seeing across these eight activations is proof that our platform does exactly what we built it to do: give every broadcaster, every rights holder, and every platform the tools to turn passive viewers into active fans, at whatever scale the moment demands."
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