Influencer chat, polls, quizzes, and more are now available in DIVA thanks to further integrations with LiveLike
LONDON, UK — 1 June 2021 — Deltatre, the global leader in fan-first video experiences, today announces that a new suite of fan engagement functionality is now available to sport and media clients in its over-the-top (OTT) video player, DIVA.
This update comes as a result of the company’s long-standing relationship with LiveLike, the audience engagement platform, and focuses on two key areas of functionality – influencer engagement and interactive features.
- Influencer Chat. Give your fans direct access to influencers who can comment and engage on live content in real time.
- Sentiment Analysis. Gauge how your fans are feeling about a particular moment that happens during the event.
- Polls. Pique your audience’s interest and encourage engagement by asking questions around the live action.
- Gamification. Test your audience’s trivia knowledge with quizzes and other features that add friendly competition to the viewing experience.
These features enhance what is already considered by many to be the leading interactive OTT video player for sport. DIVA is an advanced, award-winning OTT player, synchronizing real-time data with rich interactivity. It empowers rights owners to spark new levels of engagement through best-in-class features such as social media integration, full DVR with visual timeline, 360° Video Support, multi-camera viewing, and more.
Commenting on the news, Gilles Mas, President, Video Experience, Deltatre, said:
“The modern fan craves greater interactivity and control over their viewing experience that brings them closer to the action – and that’s what this new functionality delivers, while building on Deltatre’s trusted and valued offering.
The evolution of our collaboration with LiveLike is further evidence of our shared ambition to deliver revolutionary technologies to our clients around the world.”
Miheer Walavalkar, CEO and Co-founder, LiveLike, said:
“Our working relationship with Deltatre has gone from strength to strength, with our shared expertise and integrated offering elevating the way fans can connect with the sports they love. This is a great opportunity for LiveLike to add its unique functionality to a solution that is already very highly regarded and widely used in the marketplace.”
LiveLike empowers broadcasters and sports organizations to transform passive audiences into engaged communities. LiveLike’s audience engagement platform has been proven to attract younger audiences, increase session lengths, and improve retention, resulting in new monetization opportunities.
Some recent examples include helping NASCAR grow logins 70% year-over-year in the first month after integrating LiveLike’s platform into its app, and for FloSports, helping to reduce subscriber churn rate by almost 14%, with users who engaged in LiveLike’s watch party chat within the FloSports platform being 11% more likely to return to the platform and consume additional content.
All the world’s a stage, and all the men and women merely players.
Who knew we would quote Shakespeare to introduce the 2021 dream team – technology, community and personalization.
Social media experiences are changing faster than we blink and users are looking for more than just using the apps. Live events, personalized interactions, real-time engagements are the new hot experiences platforms are looking for to help users immerse deeper into the “reality”; which is why you need CMS platforms like LiveLike and their innovative, interactive widgets to keep fans remotely connected with the live events they love and create engaging, fun and memorable experiences for them.
Here are a few easy ways you can use LiveLike which relies on SDKs and APIs as their foundational technology, to say goodbye to those boring “click here now” sessions and build engaging events, create sponsorship opportunities and provide personalized data to the fans.
1. It all starts with knowing the user
There is no way you can build up the engagement or personalize your event without getting to know your audience. Enter fan surveys/polls – An easy way to get your audience’s opinion without them worrying about the right answers. Ask questions and see results update live as votes are cast which makes everyone feel like they are part of the crowd. Using Livelike you can create fun, interactive text/ image polls to gauge audience opinion and gather feedback in a visual, fun, and emotional way.
2. The more they engage, the more they will want to
Audiences invest a lot of their time and effort in getting to know about their fav event/team/sports. And what better way to increase engagement than challenging their knowledge with quizzes and trivia. Livelikes’ interactive widgets allow you several innovative gamification options to create clickable, intuitive modules for the audience and enhance their long term retention.
3. Users are the OG cheerleaders
An event can only be as fun and engaging as their fans. With Livelikes interactive widgets such as the cheer meter widget and interactive stickers and reactions lest you create interaction, everywhere. Users can interact with their friends, battle out on team trivia, show their team some support or what mood they’re in – all this even before the event has begun. This helps users connect to one another and experience the joy of in-person events.
LiveLike and WMT Expand Relationship with Spain´s Globally Renowned Soccer League Following Successful North American Events with Verizon and Fanatiz
NEW YORK – MARCH 9, 2021 – After a successful debut in 2020 with interactive fan events in North America, LiveLike, the sports fan engagement platform for live entertainment, and WMT, a digital solutions and data-driven technology and marketing agency, today announced an expanded relationship with Spain´s renowned soccer league LaLiga for a global expansion of its Live Watch Party platform. Through this platform, LaLiga can uniquely engage with fans during live matches via digital watch parties, trivia, and gamification..
“LaLiga is committed to delivering unique and innovative experiences to our fans in every part of the world, especially during the current social distancing circumstances. We have reinvented ourselves and looked for solutions to give our fans a chance to keep sharing moments and interact with others around LaLiga matches,” said Oscar Mayo, Business, Marketing & International Development Director at LaLiga. “Our fans have really enjoyed being brought deeper into the game, and share unique, social experiences with their favorite teams, players, and each other, and we look forward to expanding this globally.”
LiveLike and WMT’s “Watch Parties for Brands” platform debuted in North America in October 2020, creating an interactive, communal experience for fans around live events. The platform utilizes LiveLike’s audience engagement suite — including watch parties, polling, reactions, trivia, gamification and more — and WMT’s proprietary real-time voice and video engagement experience. LaLiga North America utilized the platform for VIP activations -sponsored by Verizon- in which legendary players interact in real-time with a select group of fans before, during and after big matches. LaLiga North America also hosted an exclusive screening of a documentary film through the platform with fan clubs across the U.S., which was sponsored by Fanatiz.
“Our team thrives on building solutions that fulfill a market need and drive results,” said WMT Founder and CEO, Andres Focil. “Our unique video and voice-conferencing platform paired with LiveLike’s technology is a perfect match given the current demand to distribute and create real-time engagement around content for fans, whether live or on-demand. We look forward to expanding on the success with LaLiga, and to work with even more brands, teams, and leagues around the world who can use the Watch Party platform to further engage fans and drive revenue.”
Separately, as announced last year, LiveLike and WMT are also working together to bring similar offerings to the collegiate market, starting with Georgia Tech.
“We are grateful for our expanding relationship with LaLiga, and to be working closely with them and our partners at WMT to create communal viewing experiences for a growing, global fanbase,” said Miheer Walavalkar, LiveLike CEO and co-founder. “The desire to bring fans together has never been more top-of-mind, and LaLiga has taken on the challenge head-on by adopting new technology and innovations that are valuable not only during this time of social distancing, but which will continue to provide new opportunities to engage, retain and monetize audiences into the future.”
About LiveLike
LiveLike is a pioneer in next-generation fan engagement for live entertainment. The Company’s platform is used by media companies globally to transform their digital properties into communal and interactive viewing experiences. LiveLike has connected audiences to the biggest live events in the world, including the Super Bowl, FIFA World Cup, NBA Playoffs, French Open, European soccer and more. It empowers its partners to enhance their platforms with features such as watch parties and gamification, helping them attract younger audiences, increase session lengths and improve retention, resulting in new monetization opportunities. Partners include leading media companies and sports properties, from Canal+ and Sky Group to FOX, the NBA, nugs.net, and WarnerMedia, among others. For more information, visit livelike.com.
About WMT
WMT Digital is a full-service agency that consists of a team of engineers, designers and developers committed to using technology to solve complex problems. By examining user behavior through search patterns and usage data, the company builds one-of-a-kind digital products that inspire action and drive results. Grounded in targeted metrics, WMT crafts custom solutions that meaningfully impact fan engagement, recruiting, ticket sales, fundraising, and more. Many of the most respected names in sports partner with WMT, including the Arkansas Razorbacks, Clemson Tigers, Florida State Seminoles, Georgia Tech Yellow Jackets, Kansas Jayhawks, Notre Dame Fighting Irish, and Ohio State Buckeyes. For more information, visit wmt.digital
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Second-screen white-label web application
Enhanced Social Experiences
A companion web app allows fans to build community and get more involved in the action
Sky Sports Fanzone allows users to choose their own adventure by watching Premier League games in three unique ways: watch together, watch & influence, and watch & play.
SDK Integration (IOS And Android)
The Power Of Community
Community building and expert opinions drove engagement through the roof with a target group
Flosports niche communities of super fans connected over customized watch parties, public chat functionality, custom stickers, emojis, and expert chats with leading commentators and celebrity athletes in each sport, including grappling, wrestling, dirt racing and cycling.
Second-screen white-label web application
Enhanced Social Experiences
A companion web app allows fans to build community and get more involved in the action
Sky Sports Fanzone allows users to choose their own adventure by watching Premier League games in three unique ways: watch together, watch & influence, and watch & play.
API integration (Mobile and Apple TV)
Interactive Engagement
New timeline within Expert Zone allows users to demonstrate their knowledge
Canal+ used influencer commentary, polls and predictions to enhance the premium Expert Zone in their app. Their digital team used just our APIs to build the entire experience, and maintained full control over their release cycles, branding and sponsorship.
SDK integration (IOS, Android, Web)
Fun Ways To Personalize The Fan Experience
Custom team stickers, reactions, and emojis let fans take control
The NBA bubble was an incredible achievement by the league. Turner Sports worked with LiveLike to create a first-of-its-kind Watch Party experience within the NBA app. Content was customized for each team giving fans another way to personalize their experience.
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