Laliga and Livelike Partner to Reinvent the Match Day Experience

LiveLike, a global leader in fan engagement and loyalty solutions, has partnered with the Professional Fighters League (PFL) and Futureverse to launch PFL Rewards — a next-generation global fan loyalty experience now available worldwide inside the new PFL app for iOS and Android.

Designed to reimagine how fans engage with PFL, PFL Rewards blends physical and digital incentives, transforming passive viewing into active participation. Fans can earn points for everyday interactions — downloading the official PFL app, streaming live fights, submitting predictions, or watching highlights — and redeem them for exclusive rewards including merchandise, event tickets, and VIP access.

“PFL is pioneering a new era of fan engagement – one where interactivity, loyalty, and real-world value are seamlessly integrated,” said Miheer Walavalkar, CEO and Co-founder of LiveLike. “We’re proud to bring our technology and expertise to the table to help power a more connected, rewarding, and immersive MMA fan experience from day one.”

Building a Connected, Year-Round MMA Fan Community

With its AI-first platform trusted by major sports brands such as LIV Golf, Chelsea Football Club, YES Network, and the New York Mets, LiveLike brings the tools to turn everyday fan behavior into meaningful rewards through personalized and gamified experiences.

PFL’s new loyalty hub unites the league’s audience across 160+ countries into a centralized digital ecosystem, offering fans a place to connect every day of the year — not just on fight night.

“PFL is redefining what it means to be a modern sports league,” said Mike Chioditti, SVP, New Business of the Professional Fighters League. “In just a few years we have become the No. 2 MMA company worldwide with our quality of fighters and global distribution. We’ve gained 650 million fans around the globe, many of them of a demographic that’s young and tech savvy. We want to connect all of our fans and give them a place to engage and be rewarded for their fandom. With Futureverse’s technology, this platform gives our audiences a destination every day of the year, not just fight night.”

Futureverse & The Root Network

At the foundation of PFL Rewards is The Root Network, Futureverse’s Layer 1 blockchain designed for interoperable fan journeys. This makes PFL the first major MMA organization to launch a large-scale, fully web3-integrated fan engagement platform.

“Sports fandom is no longer limited to a stadium seat or a TV screen,” said Aaron McDonald, Co-Founder and CEO of Futureverse. “Today’s fans want to participate, personalize, and be recognized for their engagement, wherever they are in the world. With PFL, we’re creating a real-world example of how sports organizations can bring fragmented audiences into a unified, gamified experience. It’s a blueprint for how today’s most influential sports leagues will connect with the next generation of fans.”

What’s Next for PFL Rewards

Following launch, the platform will expand to include digital collectibles, token-gated commerce, ticketing, and custom experiences, providing fans with multiple ways to earn, play, and access exclusive opportunities both online and in-person at invite-only events.

To download the new PFL app, visit pflmma.com/app-info.

We’re kicking off 2025 with an exciting slate of product updates designed to enhance engagement, streamline moderation, and introduce powerful new AI capabilities. From AI-generated widgets to improved chat and comment functionalities, we’ve been working hard to make our platform more intuitive, flexible, and interactive. Let’s dive into the latest features and improvements that will help you create even better experiences for your users!

Introducing AI-Generated Content Widgets

Say hello to AI-generated quiz widgets! Our new MVP allows producers to generate 10 quiz questions at a time simply by providing a topic in the prompt. This automation saves valuable time and makes content creation more efficient than ever.

To further enhance workflow, we’ve also added a widget search module within our CMS. You can now easily locate specific widgets by widget ID or prompt across the Queue, Scheduled, and History tabs. This is especially helpful for managing a large volume of widgets quickly and efficiently.

Chat Major Enhancements

Support Threads for More Organized Discussions
LiveLike Chat now supports threads, making it easier to structure conversations. Users can start new threads, reply to existing ones, and retrieve past messages for better engagement and clarity.

Enhanced CMS Chat for Producers
We’ve refined the chat experience within our CMS by introducing advanced moderation tools. Producers can now mute, globally mute, and globally shadow mute participants from the live chat window or moderation tab. The new compact view option also allows producers to see more messages on one screen, optimizing real-time moderation.

Expanded Banned Word Management
To give producers greater control over community standards, we’ve introduced customizable banned word lists. You can now expand the default list or replace it entirely with a custom version, ensuring moderation aligns with your unique brand values.

New Chat Restrictions for a Safer Environment

• Restricted Image Messages: Moderators can now disable image messaging to maintain control over shared content.
• Controlled Nickname Changes: New integrations restrict users from changing nicknames by default, preventing potential misuse and fostering a secure chat environment.

Greater Customization & Gamification Enhancements

More Reactions, More Fun: We’ve expanded our reaction packs to support up to 10 unique reactions per pack, offering richer ways for users to interact. Need more? Our team can configure even higher limits upon request.

Seamless Leaderboard & Quest Integration

• Attach Leaderboards to Quests: Our Quests API now allows leaderboards to be directly linked to Quests, simplifying leaderboard management.
• Auto-updating Leaderboards: Scores will now update automatically based on user points balance when reward transactions are added, making leaderboards more dynamic and fair.

Real-Time Event Integration with GCP Pub/Sub
Integrators using Google Cloud Platform can now receive real-time updates on LiveLike events such as badge awards and quest completions via GCP Pub/Sub, ensuring seamless synchronization.

Daily Streak Tracking
Encourage long-term engagement with our new Daily Streak Tracking feature! Now, you can track user streaks and celebrate milestones, driving consistency and participation.

Comments Board Enhancements

Simplified Global Moderation
Managing comments across multiple boards just got easier! With our centralized moderation view, producers can now handle reported comments and banned users all from one place.

Pinned Comments for Highlighting Important Messages
Our Comments API now supports pinned comments, making showcasing crucial messages easily without disrupting conversations.

New Sorting & Customization Options

• Sort by Total Reactions: Organize comments based on overall reaction count to highlight popular discussions.
• Sort by Reply Count: Easily surface the most (or least) active conversations to enhance engagement.
• Custom Attributes for Comments: Like widgets, quests, and badges, comments can now have unique metadata for deeper customization.

Mentions & Peer-to-Peer Blocking

• Mentions: Users can tag up to 15 individuals in comments to drive engagement.
• Peer-to-Peer Blocking: Users now have more control over their interactions by blocking others from commenting on their boards.

We’re always working to make our platform more dynamic, intuitive, and user-friendly. With these latest updates, we hope to empower creators, enhance moderation capabilities, and provide more engaging experiences. Stay tuned for more updates, and as always, we’d love to hear your feedback!

What did you think of this product update?‍

We hope you enjoy these new updates, and please do not hesitate to reach out if you have any questions. If you are not yet using LiveLike but are interested in integrating our solution, you can also reach out and book a demo with our sales team.

stc tv, the leading streaming service, has announced a strategic partnership with LiveLike, a prominent provider of audience engagement technology.

Through this partnership, advanced gamification technology will be built into the stc tv platform, enhancing viewers’ engagement by introducing a range of interactive features to the platform, such as a rewards system, watch parties, and leaderboards. These updates will make stc tv more engaging and dynamic for viewers, boosting viewers’ loyalty.

stc tv is keen to build strategic partnerships that solidify its position as a leading digital distribution service. This collaboration with LiveLike supports its mission to deliver best-in-class digital entertainment with state-of-the-art user experiences. By adapting to the evolving preferences of its viewers, stc tv continues to drive growth and establish itself as a forerunner in the streaming industry.

This partnership will  introduce advanced engagement features on stc tv.  LiveLike’s technology is designed to attract younger audiences through personalized features that engage users and boost loyalty. This dynamic digital environment creates opportunities for deeper engagement and new revenue streams which will play a key role in shaping the future of content consumption across the region.

Miheer Walavalkar, CEO at LiveLike said: “We’re proud to partner with stc tv to introduce new ways for viewers to engage with their favorite content. This collaboration is a great example of how technology can transform streaming into something more personal and exciting. We’re looking forward to seeing how stc tv’s audience embraces these features and the value they bring to their experience”

stc tv’s partnership with LiveLike to enhance viewers experiences supports stc Group’s broader efforts to provide world-class connectivity to customers, businesses, and communities in Saudi Arabia and beyond.