FIFA World Cup 2026
LiveLike powered fan experiences across seven activations on five continents.
Broadcasters, OTT platforms, a national federation, a global publisher and a payments company, all live using our platform. It is the largest simultaneous global deployment we have ever run.
Real fan engagement, proven at scale
Broadcasters and sports organizations worldwide use LiveLike to deepen engagement, grow audiences, and unlock new revenue opportunities — all while delivering premium interactive experiences.
How our partners used LiveLike
Here is how partners around the world are using LiveLike during the tournament. Same platform, same CMS, different goals in every market. Swipe through.
A Fan Zone that travels across six countries
Warner Bros. Discovery wanted one multi-game FanZone that felt local everywhere it appeared. We built it and localised it across the UK, France, Spain, Germany, the Netherlands and Italy, so fans get the same quality of play in their own language, and WBD never has to rebuild it market by market.
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A tournament home for predictions & play
Sports Illustrated FC runs its World Cup FanZone on si.com: a dedicated home for prediction and skill games that keeps readers coming back from the group stage to the final. A full-tournament Match Predictor sits alongside arcade and skill mini-games, with prize-driven leaderboards giving fans a reason to keep playing every match week.
Daily activations inside the FA App
The FA used LiveLike to turn peak attention moments into repeat visits inside the official England app. Before head coach Thomas Tuchel named his 26-player squad, more than 35,000 fans picked their own on the Squad Selector, then followed every twist on live blogs and came back each day for a Wordle-style word game. One small feature, played over and over
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A full engagement stack for Brazil's biggest World Cup story
With iFood as sponsor, we built the full engagement layer for the Brazilian creator-led platform: predictions, quests and badges, mini leagues and leaderboards. The experience has reached 6 million profiles and generating over 160 million interactions.
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In-stream interactivity, in Arabic and English
For TOD and beIN Sports across the Middle East, we embedded an in-stream interactive timeline next to the live stream, fully localised in Arabic and English. Fans predict, answer quizzes, push the cheer meter and go head to head with each other, all without leaving the match they are watching.
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A match centre with advanced player & team statistics
To go with all game broadcasted in Australia, SBS launched a complete Match Centre and statistics experience. Live data, line-ups, stats and a timeline sit alongside LiveLike engagement widgets, so following a match becomes something fans do, more than watching.
A payments app that became a place to play
Paysafe turned a payments platform into a fan engagement destination with a World Cup Gaming Zone. Play Predictor, a trivia quiz, leaderboards and mini leagues give customers a reason to show up for the football, not only the transaction, and give Paysafe a warmer, more frequent relationship with them.
What these experiences tell you
We operate at tournament scale
LiveLike is powering engagement for millions of fans worldwide, with CazeTV alone representing 267,521+ users and ~80K peak concurrent in the opening week. Our infrastructure is made to absorb any unpredictable traffic surges that define fandom.
We deploy in any market, in any language
TNT Sports / Eurosport is running four mini-games fully localised across six markets (UK, France, Spain, Germany, Netherlands, Italy). One platform, one CMS, six native experiences and no per-market rebuild.
We power the full sports media ecosystem
These activations span broadcasters (TNT, SBS), OTT & global publishers (Sports Illustrated), national federations (The FA), payment & fintech platforms (Paysafe), and creator-led media (CazeTV). The same stack, fitted to radically different business models.
We scale from a single game to an entire experience
From a single daily mini-game (Word of England at The FA), to a multi-game FanZone (TNT, SI), to a full data-powered Match Centre (SBS), to an end-to-end predictions-quests-leaderboards stack with a paying sponsor (CazeTV × iFood).
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