Stadion Partners with LiveLike to Bring Interactive Features to their Platform for Sports Rights Holders
LiveLike Audience Engagement Platform Brings Community, Gamification and More to Stadion and its Partners
New York and London, July 20, 2021 — Stadion, which creates high performance digital products for the sports industry, and LiveLike, which transforms passive audiences into engaged communities around sports and entertainment,are partnering to deliver market leading digital platforms across web, mobile, and OTT.
LiveLike brings a custom mix of interactive features and gamification to its partners. These include influencer-driven chats, prediction games, fan leaderboards, live polls, quizzes, and more – all of which can be integrated with sponsors.
Through this partnership, Stadion will integrate LiveLike’s audience engagement platform into the digital experiences it creates for rights holders, including clubs, leagues and federations, driving increased engagement, interaction and dwell time. As a combined offering, Stadion and LiveLike are able to create unique activation experiences and revenue generating opportunities for rights holders and sponsors.
Stadion’s clients include Manchester City, Paris Saint-Germain, Newcastle Utd, Rangers FC, and Team GB, while LiveLike works with clubs including the Golden State Warriors, as well as major rights holders such as Canal+, Turner Sports and FloSports.
Stadion CEO Lee Cook said, “The experiences we create complement so well with LiveLike’s audience engagement platform. Rights holders are increasingly looking to interact and engage with their audiences, and this allows us to take our products to the next level with LiveLike’s best-in-class gamification and interactivity platform. When working together, we as companies both speak the same language and know this is going to translate to success for our partners.”
“Working with Stadion is really a natural fit for us. Their reputation of delivering for their partners proceeds them and the creation of this relationship shows that what they saw in LiveLike is the best partner to bring their partners’ digital platforms a step further. I am very excited to see the power of our tools in their hands and how we are going to help sports organizations engage more with their fans in the coming years,” said LiveLike COO Samuel Westberg.
About LiveLike
LiveLike partners with the world’s top media companies and sports organizations to transform passive audiences into engaged communities. LiveLike has connected audiences to the biggest live events globally, including the Super Bowl, FIFA World Cup, NBA Playoffs, French Open, European soccer and more. It empowers its partners to create interactive viewing experiences by enhancing their platforms with features such as watch parties and gamification, helping them attract younger audiences, increase session lengths and improve retention, resulting in new monetization opportunities. Partners include leading media companies and sports organizations, from Canal+, FloSports, FOX, nugs.net, Sky Group and WarnerMedia to the Golden State Warriors, LaLiga, NASCAR and the NBA among others. For more information, visit livelike.com.
About Stadion
Stadion is a team of creators, designers, strategists and engineers, passionate about creating digital experiences for clients in the world of sport. We create digital products and use them as the foundation for shaping bespoke, cutting-edge experiences for global sports entities – powering everything from websites and apps to voice interactions and beyond. Our focus is on helping rights holders grow through the use of digital media. Commercial growth through sponsor and fan revenue, International growth through multi-language and geo-targeted experiences, and content growth by creating tools to publish any type of content on any platform. www.stadion.io
Matt Biscuiti Heather Wiseman
The Lippin Group for LiveLike